2020-09-03-TOUR2-min - Laserfiche WebLink

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`OVs MORN' O� 1775 tic (7 N P APRIL 19' �FXI NGSO� Town of Lexington Tourism Committee Dawn McKenna, Chair (781) 862-0500 ext 84585 Tourism Committee Minutes September 3, 2020 3:30—6:00 pm Virtual via Zoom Members Present: Dawn McKenna, Marsha Baker, Kerry Brandin, Wim Nijenberg, Bebe Fallick, Erica McAvoy Staff Present: Casey Hagerty, Sandhya Iyer, Katie Johnson Liaisons Present: Fred Johnson, Center Committee Members Absent: Trisha Kennealy, Jon Himmel, Margaret Coppe Staff Report a) Opening and tours updates Casey reported that The Visitors Center has seen 1715 visitors in August and did approximately $2,800 in retail sales. The Battle Green Tours continue to be a popular option. 133 tour tickets were sold in August. The Liberty Ride will not run this season because of COVID-19. b) LHS initiative Casey Hagerty reported that the Economic Development Office has been working with two Lexington High School students who have set up a promotional shopping program in Lexington called Step Up For Lexington. The program encourages people to shop at local shops and receive a stamp for each purchase they make at a participating business. Once a shopper receives ten stamps, they are eligible for a weekly drawing with prizes donated from local businesses. The Economic Development Office is helping to promote and market the program. Tourism goals implementation 45 minutes e) FY2020 Goal End-End Review The Committee discussed the progress made on last year's goals and began to discuss their goals for FFY2021. At the next meeting, they will finalize and vote on their FY2021 goals memo to send to the Select Board. d) Public Art Project: "Go Out Doors" Steve Poltorzycki, the Co-Chair for Lexington Council for the Arts, explained to the committee that he and the rest of the Lexington Council for the arts are working on an outdoor art exhibition. The concept of the project is 1625 MASSACHUSETTS AVENUE•LEXINGTON,MASSACHUSETTS 02420