2022-01-19-LEX250-min - Laserfiche WebLink

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RECEIVED 2022 22 I ir, M07 airvi Town of Lexington, Semiquincentennial Commission (Lex25O) I OWN CLERK Wednesday, January 19, 2022 Virtual LEXINGTON 3:37 pm-5:12 pm Present members: Suzie Barry (Select Board), Steve Conners (Reenactment Community Representative), Barry Cunha (Local Business Representative), Bebe Fallick (Tourism Committee Representative), Cerise Jalelian (Town Celebrations Committee Representative), Julie O'Leary (Civic Representative), Mona Roy (Community Representative), Jillian Tung (Music and Arts Representative), Paul O'Shaughnessy (Historical Organization Representative) Guests: Sean Duggan (Town Public Information Officer), Florence DelSanto (Lex Media Representative), Gayna Scott (Interested party, via chat room) 1. Meeting opened by Ms. Barry at 3:37 pm 2. Motion to accept minutes from last meeting by Ms. Barry, seconded by Paul O'Shaughnessy, approved unanimously 3. Florence DelSanto was asked about Lex Media help in promoting a promotional video for Lex250. Paul O'Shaughnessy suggested contacting Rick Beyer, Barry Cunha the Lexington Historical Society, and Ms. Fallick and Lex Media for video that may already be present from prior events such as Lex 300th to place in the promotional video. Mr. Conners suggested also looking at other States Rev 250 sites for any ideas, and gave as an example the web site address for america250.org. The length of the video was discussed with the consensus being that it be longer than one minute but less than five minutes. The hope is that it can be ready in time for Patriots' Day. Ms. DelSanto will coordinate with Steve Cole on specifics for the video, such as who is to write the script, produce it. Ms. Barry stated that there is a movement to coordinate marketing and promotion efforts with the surrounding towns of Lincoln, Concord, Bedford, Arlington, Hanscom Field and the Minuteman National Park, but not infringe on each towns' unique planned events. 4. Sean Duggan was asked how to handle all the marketing and communication needs for promoting and getting the word out about Lex250 and to do so in partnership with the towns mentioned above. He stated that the town already has several web domain names it owns such as Iex250.com, net, and org., all of which would be available to us. Ms. Barry asked how we would use the website and Mr. Duggan said the usual way was to tie it into the town website. She also suggested contacting the committee in charge of the Plymouth 400 for ideas and recommendations. Ms. Roy emphasized the need to promote Lex250 on all social media sites such as twitter, Facebook, etc. Mr. Duggan stressed the need of having a point person in charge of the website to handle content, logistics and maintenance etc. 5. The logo contest is in full swing. In coordination with the town counsel and trademark questions three documents were sent to our committee pertaining to all aspects of the logo contest. They are: Logo contest rules (including eligibility, submissions, and