2021-06-10-TOUR2-min - Laserfiche WebLink

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Grant with Concord is underway. Concord and Lexington have produced ads for Yankee Magazine, the Boston Globe, and a video for WGBH. Lexington was also awarded a Technical Assistance Grant with Arlington and Concord from MAPC to study the direct and indirect impact of tourism on the economies of the three communities. Future Meetings The Committee agreed on the upcoming dates for the Tourism Committee meetings. Rebranding Effort The rebranding effort is continuing to move forward. Staff has received the final logos from the designer. A larger brand reveal is in the works. A motion was made and seconded to recommend that staff use the presented logo as the new branding for tourism operations in Lexington moving forward. The motion passed by roll call 6-0-1. Cultural District Designation Initiative Margaret Coppe reported that she and the Lexington Council for the Arts have held a series of stakeholder meetings to engage with the local arts and cultural organizations. There is a great deal of support among these groups to pursue the designation with the State. Any interested Tourism Committee members should reach out to Margaret to become involved. Battle Green Master Plan Dawn McKenna provided an update of the status on the Battle Green Master Plan. The committee discussed whether or not to add a QR code to the boards to direct people to a website with more information. A motion was made and seconded to recommend including a QR Code on the reader rails. The exact location ofthe QR code will be determined by the designer. The motion passed by roll call 7-0. Request from Peltz Family for Belfry Hill bench Dawn McKenna explained that long time school committee member Barry Peltz passed away. Her family was present at the meeting and explained that they would like to add a bench in her honor in the Center. Her family stated that they have already purchased a teak bench similar to the other benches in Town and plaque. The Tourism Committee suggested placing the bench near the Belfry. A motion was made and seconded to support and recommend to the Select Board that the Bei is an appropriate location to have the wooden teak bench with a back as part of the Battle Green Master Plan. The motion passed by roll call 7-0. Benches The Committee discussed the benches that they would like to use on the Battle Green as part of the Battle Green Plan. Kerry Brandin presented a few options that may be appropriate. The benches will need to be approved by the Select Board and the HDC. Updates and Miscellaneous Doug Lucente reported that the 4 1 of July carnival and fireworks are scheduled for this year. 6:27pm The meeting adjourned. Documents Available: ACROSS Lexington Map, GBH Ad, Upcoming meeting schedule, Style Guide for new logo, Reader Rail drafts, Photos of benches Approved: 1/13/2022