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RECEIVED op 177s ti� 2022 27 Jlau°'m„ 12A4 pip APRIL 19' �FXINGSO� LIXING"I ON MA Town of Lexington Tourism Committee Dawn McKenna, Chair (781) 862-0500 ext 84585 Tourism Committee Minutes June 10, 2021 3:30 —6:00 pm Virtual via Zoom Members Present: Dawn McKenna, Kerry Brandin, Bebe Fallick, Margaret Coppe, Marsha Baker, Jon Himmel, Sarah Boulos Staff Present: Casey Hagerty, Sandhya Iyer Liaisons Present: Doug Lucente- Select Board, Fred Johnson- Center Committee Guests: Erin Sandler-Rathe, Chris Kauffman, Samantha Straub, Jennifer Wolfrum, Kate Peltz, Elaine Sterzin, Keith Ohmart, Mike Tabaczynski Monuments and Memorials Committee Collaboration Linda Dixon was introduced as the new chair of the Monuments and Memorials Committee. She expressed itnerseted in working with the Tourism Committee to create a database of all the memorials around Town. Visitors Center Opening September Celebration The Committee decided that they would like to move ahead with planning a Ribbon Cutting Ceremony for the Visitors Center in the Fall. A motion was made and seconded to go to the Select Board to request to hold a Ribbon Cutting Ceremony on a Friday in the Fall in conjunction with the Economic Development Office. The motion passed by roll call vote 7-0. Across Lexington Wayfinding Signage and Collaboration Keith Ohmart and Mike Tabaczynski of the Greenways Corridor Committee presented their updated trail map of the ACROSS Lexington trail system. The Greenways Corridor Committee is hoping to add additional signage around Town to help people find the trail system. A motion was made and seconded to endorse the efforts of the ACROSS Lexington group to add signage as appropriate to their project. The motion passed by roll call vote 7-0. Staff Report Casey Hagerty provided an update on Visitors Center operations. In May there were 4,500 visitors to the Visitors Center. Merchandise Sales and Battle Green tour tickets have increased. She reported that the Tourism Marketing account is all used or encumbered for FY2022. Liberty Ride is going to return in Mid- July. The tour will run three times a day Friday through Monday. She also mentioned that the MOTT 1625 MASSACHUSETTS AVENUE•LEXINGTON,MASSACHUSETTS 02420