2021-04-08-TOUR2-min - Laserfiche WebLink

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`pus MOgN� pQ' 1775 1'C v APRIL 19 FX I IN UV Town of Lexington Tourism Committee Dawn McKenna, Chair info@tourlexington.us i) FY2021 Budget Ms. Hagerty provided a breakdown of the marketing budget. ii) Plans for use of funds Ms. McKenna recommended that the Visitors Center guide be redone. f) Center vacancies Ms. Hagerty informed the Committee that Hit and Run Sports has closed. She is not aware of any other changes since the last meeting. g) Miscellaneous Ms. Hagerty informed the Committee that a contractor has been selected for the Streetscape project and are hopeful that the work will begin end of April. There will be two meetings held in early May for immediate abutters and the general public to answer questions. Ms. Jill Hai mentioned that the Center Committee provided unanimous support for a 4-day construction week, with consideration to the longer set up/take down and no work to be done on Fridays. A motion was made and seconded to support a 4-day work week for the Center Streetscapes project. The motion was approved by roll call vote (6-0). The Committee discussed a bike rest stop along the Minuteman Bikeway however the project is on hold as the town recently discovered that they did not own the land and has since begun procuring land ownership to proceed. 2) Tourism Goals Implementation Discussion a) Leveraging the Visitors-based Economic Impact i) Rebranding with consultant The Committee discussed four options for a new branding logo with the consultant, encompassing the idea that the logo is to be grounded in the revolutionary history but encompasses all the town has to offer beyond 1775. The consultant is going to return to the Committee with examples of what the logo will look like on business cards, brochures, etc. ii) Marketing themes 2