2021-04-08-TOUR2-min - Laserfiche WebLink

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`pus Wo pQ' 1775 1'C v APRIL 19 SFX I IG'V Town of Lexington Tourism Committee Dawn McKenna, Chair info@tourlexington.us Tourism Committee Minutes April 8, 20213:30 —5:56 PM Virtual via Zoom Members Present: Dawn McKenna, Marsha Baker, Kerry Brandin, Wim Nijenberg, Bebe Fallick and Margaret Coppe Members Absent: Sarah Boulos, Jon Himmel and Erica McAvoy Staff Present: Casey Hagerty, Economic Development Coordinator, Sandhya Iyer, Economic Development Director, Katie Johnson, Visitors Center Manager, and Meghan McNamara, Land Use Department Assistant Liaisons Present: Fred Johnson, Center Committee (arrived at 4:11 pm), and Jill Hai, Select Board 1) Economic Development Coordinator Report a) Visitors Center opening Ms. Casey Hagerty informed the Committee that the Visitors Center re-opened on April 1, 2021. Ms. Katie Johnson informed the Committee that the Visitors Center had $1,900 in net sales during the first week of being open in 2021. b) MOTT Federal Funds Grant Ms. Hagerty informed members of the Committee that the Visitors Center was awarded a $28,000 joint marketing grant with the Town of Concord for advertising in publications. The goal is to gather more visitors within the drive market. c) American Recovery Funds Ms. Hagerty informed the Committee that the Town of Lexington is receiving funds through the 2021 American Rescue Plan to help support the tourism efforts. Possible uses are Liberty Ride and the Visitors Center Revolving Funds however she is unsure when and how the funds will be implemented. d) Comprehensive Plan Update Ms. Sandhya Iyer provided the Committee with an overview of the Comprehensive Plan. The last report was in 2003 and the next steps will include the Executive Summary and action plan to plan for the next 20 years. Ms. Iyer requested that Committee members review the trends report to help develop a futuristic vision for the Comprehensive Plan Action Committee (CPAC). e) Marketing 1