A Guide for Sign Permit Applications

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Introduction Signs are a necessary means of communicating information and generally are intended to be highly visible. They attract attention and contribute greatly to a town's character; produce a lasting impression on residents and visitors; and provide an image of the commercial health of a business area and a town as a whole. Restrained use of signs and simplicity in design are necessary to prevent a sign overload which creates clutter and can be as confusing as no signs at all. For these reasons,the Town has developed sign regulations which are part of the Zoning By-Law of the Town of Lexington (Section 13). Many types of signs,whether for building identification, parcel directories, parking or access, require a special permit from the Board of Appeals prior to installation. The Board of Appeals automatically refers all applications for signage and special permits to the Design Advisory Committee(DAC), appointed by the Board of Selectman, for design review and recommendations. The DAC typically reviews applications in open meetings,at which applicants are urged ta attend. The DAC encourages meetings with potential applicants before an application for special permit is submitted. The intent of this guideline is to help applicants understand the sign permit process and of the requirements for supporting documentation that is to be submitted to DAC for review. Purposes of Design Review To promote the safety and welfare of the public. To enhance safety by encouraging short, simple, effective messages. To foster creative and distinctive design. To encourage signs which by their location, size and design are in harmony with surrounding buildings and environment. To further the general purposes of the Zoning By-Law of the T'own of Lexington. All design review will be based upon the Design Guideline for Commercial District: Volume II.• Private Sector Improvements dated 1990, available at the Town offices(Inspectional 5ervices), and upon the Zoning By-Law of the Town of Lexington. Applicants are advised to follow those guidelines when designing their signage. Application Procedure and Design Review Process 1. Formal a�ptication: This begins with submission of the required form and fee, plus appropriate supporting information,to the Board of Appeals. The necessary form and information may be obtained from the Office of Inspectional Services, located in the Town Office Building. Applicants will find it beneficial to consult with the DAC prior to 2