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Additional roles performed by owners (I <br />Elizabeth Almeida I Education Coordinator I <br />Noel Almeida <br />Owners I- Marketing <br />I- Book- keeper <br />j- Administrator <br />Production Retail Manager Retail Manager <br />Manager Lexington Westford <br />Field Hand 1 Field Hand 1 Seasonal help 1 <br />Lexington Westford Lexington <br />Field Hand 2 Field Hand 2 Seasonal help 2 (if <br />Lexington Westford needed) <br />Lexington <br />Volunteers 1 -x Volunteers 1 -x <br />Lexington Westford <br />( *) These roles will be contracted <br />out as needs arise <br />11. Operational /Site Plan: You are proposing longer operating hours. How will these <br />impact the neighborhood? <br />We will not always be operating early/late in the day. We stipulated these hours to give <br />us the flexibility to work different hours based on the weather. Currently our normal <br />workday is lam to 4pm. <br />12. Business Plan: Can you please clarify section "d" of your business plan explaining in <br />more detail your Target Market and how you will secure market share as well as <br />anticipated priority to Lexington residents <br />Based on our current experience of growing market share in a community that is less <br />dense and has more local produce available, we believe we can achieve our marketing <br />goals, specifically by <br />- Producing quality products <br />- Effective communication and involvement of the local community via social media, <br />email marketing, and signage <br />6 <br />