HomeMy WebLinkAbout2011-04-25-TOUR2-minTourism Committee Minutes
Monday, April 25, 2012
Room G -15
Members Present: Susan Bennett, Kerry Brandin, Bebe Fallick, Dawn McKenna, Paul O'Shaughnessy, John
Patrick, Lou Sideris
Guest: Alison Falitoco
Staff: Masha Traber
1) Review and approve minutes —
a) Taking minutes for this meeting — Paul O' Shaughnessy
b) Monday, March 22, 2010 — Mary Jo Bohart
c) On motion made and seconded it was voted to adopt the Minutes of February 28, 2011.
d) Monday, March 14, 2011 — Mary Gillespie
e) On motion made and seconded it was voted to adopt the Minutes of March 28, 2011
2) Announcements -none
3) Liberty Ride — 2011 operations
Easter /Passover had an effect on tourism. There were low numbers in the houses and on the Liberty
Ride. In the future we might consider closing when Easter and Passover fall on the same day. The
Liberty Ride is up and running. The new brochure has been published and distributed. The Museum
is now closed on Sunday, Monday, and Tuesday. Masha requested that we place a sign at the
Museum to inform tourists that the Liberty Ride is operating on those days. Dawn ask permission
from the Museum to put up a sign. Masha indicated that to date 120 charter tours have been booked
through June.
4) lO season celebration
It was the sense of the Committee that if we are going to have a celebration we should have it at the
conclusion of the season. We should address this in the fall.
5) Tour Guide Training — Thursday, April 28 5:30 -7:30 p.m.
The 5 th annual Tour Guide Training will take place this Thursday, April 28 from 5:30 — 7:30 p.m.
Approximately 60 people have signed up to attend.
6) "Revolutionary Revelry"
This month long celebration begins on May 1 A copy of the calendar was distributed. Events have
been planned for everyday. Some run by us, others by the business or organizations involved.
7) Lexington — Concord License Plate
Mr. Andrews, a citizen of Concord, has proposed having a Lexington- Concord license plate. We
have not been included in the discussions and at present the proposed design would include the
Concord Minute Man statue. There was no sentiment from the Committee to get involved with the
proj ect.
8) Budgets
We reviewed the various funding sources for the tourism efforts, and answered questions about how
the different budgets worked. At present we have four budgets for which we are responsible: (1)
Marketing Expenses ($15k) which can be used for a variety of purposes promoting the Town as a
destination; (2) Battle Green Guides personnel which is used only to support the staffing on the
Battle Green; (3) Battle Green Guide Expenses ($750) which is to buy clothing, for guide training,
and other miscellaneous expenses; (4) Liberty Ride /Toursim Revolving Fund. All of the revenue
and expenses of the Liberty Ride are administered through the revolving fund. This was set up so
that any surplus at year end would remain with the account. Some tourism expenses can also be paid
from this account.
9) Marketing
10) Long Range Strategic Vision—
These two items were deferred due to the lateness of the hour.
The meeting scheduled for May 2 nd has been cancelled. The next meeting of the Tourism
Commttee will be on May 23 and then June 20 both at 4 p.m.
The meeting adjourned at approximately 6 p.m.
Documents Available at the Meeting for Review
1. Minutes of March 28, 2011
2. Minutes of February 28, 2011
3. Revolutionary Revelry Calendar
Respectfully submitted, Paul O' Shaughnessy