HomeMy WebLinkAbout2009-05-11-TOUR2-minTown of Lexington
Tourism Committee
Minutes of May 11, 2009 Meeting
Present: Susan Bennett, Kerry Brandin, Bebe Fallick, Carla Fortmann, Kathleen James,
Dawn McKenna, Joanne Myers, Paul O' Shaughnessy, John Patrick, John Ott
Staff: Masha Traber
Guests: Paul and Holly Kingsford, Andy Friedlich
Meeting Called to Order: 4:10 PM
Minutes:
• Scribe for this meeting — Joanne Myers
• Minutes of April 14, 2009 meeting moved, seconded and approved as presented
Liberty Ride:
• Attendance Patriot's Day weekend comparable to 2008
• 81 charters booked to date, compared to 77 in 2008
• Starting June 1, the National Heritage Museum will be closed on Mondays;
Masha will handle sales at the trolley stop using Liberty Ride credit card
machine
• Committee decided not to participate in tee sponsorship at Chamber Golf
Tournament
Activities:
• Joint Tourism Training, June 3, 5:00 to 7:30 PM at the Depot. Event will begin
with refreshments; formal program beginning at 5:30, including tour of Hancock -
Clarke House (guide will be posted in each of the rooms). Dawn will print up the
"tickets" for participants to visit sites independently; Liberty Ride will be limited
to space - available.
• Greater Merrimack Valley Visitor and Convention Bureau ad has been placed for
$1400 in which the sites share the cost. Dawn will follow up with NHM.
• John Patrick shared the Powerpoint presentation he created for town meeting on
the Tourism Committee's Marketing Strategy. Discussion points included: how to
measure success; the product education v. entertainment; our brand; website
optimization two web site s tourlexington.com and libertyride.com; social
networking via Facebook and Twitter
• Boston USA banner ad; discussion about whether to place under Meeting Planner
or Tour Planner. Moved, seconded, and unanimously approved to go ahead with
banner under Tour Planner. Time constraints dictate moving forward immediately.
Subcommittee will meet to discuss long term design considerations.
• Battle Green Master Plan Update. League of Women Voters forum went well.
Dawn called for volunteers for Discovery Day. Chris Bateman has designed a
two -sided survey to gather input from Lexington residents regarding the Battle
Green. Other public forums include Business Round Table, Field and Garden
Club, Newcomers' Club, churches and synagogues. Battle Green Master Plan
Committee will meet on May 18 at 4 PM.
• Plans are moving ahead for Antony Reunion trip. Please let Dawn know if you
plan to attend.
• "Walk bike on sidewalks" signage. Andy Friedlich presented recommendation to
place sign on each trash receptacle. Agreement that issue is important and citing
town by -law. Issues are: where, affixed to what, how many /how frequent, what
material and who will pay for signage. To be voted at our next meeting.
Adjournment: motion made, seconded and voted unanimously to adjourn at 6:12 PM.
Next Meeting: Monday, June 8, 4:00 PM
Respectfully submitted: Joanne Myers