HomeMy WebLinkAbout2026-08-31-TOUR2-min
Town of Lexington
Tourism Committee
Minutes
August 31, 2026
Remote by Microsoft Teams
3:00 –5:00pm
Members Present: Marsha Baker, Margaret Coppe (Chair), Bebe Fallick, Ting Fang, Pam Fowler,
Marie-Tristan Rago,
Members absent: Gardy Desrouleaux, Melissa Robbins
Center Committee:
Select Board Liaison: Doug Lucente
Staff Present: Jay Abdella, Interim Economic Development Director
Stacia Cooper, Visitors Center Manager
Guests:
Dawn McKenna
The meeting was called to order at 3:06 PM. The chair read the authorization for remote
meetings
A quorum was present.
Vote to call to order: Baker, Aye; Coppe, Aye; Fallick, Aye; Fang, Aye; Fowler, Aye; Rago, Aye,
The vote was unanimous.
Economic Development Report
th
1) People Counter: July 2026, 14, 599; up from July 2025 (250); up front April 2025
2) Visitors Center Sales:20% over July 2025; 45% over July 2024
3) Tours sales 30% over July 2025; 132% over July 2024
(Moe days, more charter busses)
4) Liberty Ride: July 2026
5) Sperling Report: more using Google and other search engines.
6) Seasonal initiatives
Stacia Cooper reported that she is working on a new printed flyer and has ordered
55,000 copies for distribution through CTM in area hotels, etc. with a focus on
Lexington having more than Revolutionary story. She is working with a photographer
on updating the image library. She is working on a Witness House brochure. She is
working on marketing with other groups and looking to 2027 as a year of growth.
Minutes
Dawn McKenna requested that all future references be “Visitors Center”
July 27, 2026 Marsha Baker moved and Pam Fowler seconded approving the minutes.
Vote: Baker, Aye; Coppe, Aye; Fallick, Aye; Fang, Aye; Fowler, Aye; Rago, Aye
The minutes were unanimously approved.
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Economic Development Director
Interviews in progress.
Tour Services Coordinator
New coordinator hired. Will be announced before next meeting.
Annual Report
Add FY 2026 data.
Reference increased numbers and note rebound from Covid numbers
Updates and Miscellaneous
Center Committee: No report
Lexington History Museums (Marsha Baker):
Busy summer; totally staffed with 10 full and part-time staff
Fall programming at Depot Museum with Alan Dawson tribute September 10 and Book
Club September 29.
Website and emails: no report
Cultural District No report
Marsha Baker is leaving the committee. Pam Fowler is leaving the committee
Marsha Baker moved and Pam Fowler seconded adjournment.
Vote: Baker, Aye; Coppe, Aye; Fallick, Aye; Fang, Aye; Fowler, Aye; Rago, Aye
The vote was unanimous.
The meeting adjourned at 4:16PM
Next Meeting: Monday September 28, 2026 at 3:00 PM, remote by Microsoft Teams.
Respectfully submitted:
Margaret Coppe
September 5, 2026
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