HomeMy WebLinkAbout2026-01-13-TOUR2-min
Town of Lexington
Tourism Committee
Minutes
January 13, 2026
Remote by Microsoft Teams
3:30 –6:00pm
Members Present: Marsha Baker, Margaret Coppe (Chair), Gardy Desrouleaux, Ting Fang, Pam
Fowler, Marie-Tristan Rago
Members absent: Bebe Fallick, Melissa Robbin,
Center Committee: Kat MacDonald
Select Board Liaison: Doug Lucente
Staff Present: Sandhya Iyer, Economic Development Director
Jay Abdella, Senior Economic Development Coordinator
Stacia Cooper, Visitor Center Manager
Quests:
Dawn McKenna, Bridger McGaw
The meeting was called to order at 3:30 PM. The chair read the authorization for remote
meetings
A quorum was present.
Vote to call to order: Baker, Aye; Coppe, Aye; Desrouleaux, Aye; Fang, Aye; Fowler, Aye; Rago,
Aye
The vote was unanimous.
Libert Ride
A presentation on the history of the Liberty Ride, relevant statistics, and future options was
made by Jay Adbella.
Questions from the committee were:
the calculation of the percentage of seats filled,
whether marketing dollars will stay the same or go down,
historic data,
is marketing specific to the Liberty Ride or split with other marketing,
how average revenue calculated
if program is canceled, would marketing budget change
what dollars would be realized if Liberty Ride is dropped
what is the role of the vendor
three options—new vendor, new bus, drop the program
clear that the numbers do not work
The committee was not ready to make recommendation to the Select Board
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With the following comments:
have all possibilities been exhausted
any chance of finding new vendor
Gardy Desrouleaux moved to take a trial vote to make a recommendation, it was seconded.
Baker, Aye; Coppe, Aye; Desrouleaux, No; Fang, No; Fowler, Aye; Rago, No
The vote was tied 3-3 and failed.
Marsha Baker moved and Gardy Desrouleaux seconded adjournment.
Baker, Aye; Coppe, Aye; Desrouleaux, Aye; Fang, Aye; Fowler, Aye; Rago, Aye
The meeting adjourned at 5:16 PM
Next Meeting: Monday January 26, 2026 at 3:30 PM, Hybrid
Respectfully submitted:
Margaret Coppe
January 19, 2026
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