HomeMy WebLinkAbout2018-10-22-TOUR2-min `OVS MORN'
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Town of Lexington
D
r - Tourism Committee
APRIL 19'
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Dawn McKenna, Chair (781) 862-0500 ext 84585
Tourism Committee Minutes
Monday, October 22, 2018 at 4:30—6:00 pm
Parker Room (Ground Floor Town Office Building)
Members Present:Marsha Baker,Kerry Brandin,Bebe Fallick,Jon Himmel,Trisha Kennealy,Erica McAvoy,Dawn McKenna,Wim
Nijenberg
Liaisons Present:Fred Johnson
Staff Present:David Pinsonneault,Maureen Rynn,Melisa Tintocalis,Megan Zammuto
Consultants Present: Michelle Jarvis,Don Mills
Members Absent: Margaret Coppe,
1. Battle Green Master Plan
Dawn McKenna discussed the Battle Green master plan sign concept behind the Minuteman Statue. The Tourism
Committee needs to give the designer, Michelle Jarvis, guidance on what we want to include in these three signs.
Potential content could include information about the Visitors Center, the website, etc. The committee discussed
limiting the content to explain April 19th. Additional information should lead visitors to the website. Committee
members also discussed the Historical Society sign project. Jon Himmel encouraged the society to consider
incorporating technology and audio.
David Pinsonneault and Don Mills outlined the landscape plan to connect the Battle Green with the new Visitors
Center. The goal is to have all landscaping complete when the building opens.
2. Visitors Center Project
Dawn McKenna alerted the committee that the project will go before the Board of Selectmen on December 17th for
input on the project. Michelle Jarvis presented the proposed exhibit plan for the Visitors Center, focusing on the five
focus areas of the program: Revolutionary Heritage, USS Lexington, conservation/recreation space, what there is to
see and do in Lexington, and the bikeway. Michelle explained the necessary tension that exists when designing this
space between providing enough information to orient visitors,but not enough that they avoid exploring other
offerings. Michelle's presentation included fonts and graphics. Fred Johnson raised a concern over the reverse type
proposal for the exhibits. This style can be more difficult to read.
The committee discussed several elements in the proposal, including the content on either side of the information
counter, and the Lexington information wall. Concerns included the duplication of content, more space to showcase
events, concerns regarding a paper bulletin board, and emphasizing the connection to businesses. The committee also
discussed the self-serve kiosk. Members considered using more than one iPad to access the information.
A motion was made to focus on these three areas to the right and left of the information desk, and the back wall. 1.
Right solution for the calendar, 2. Map and panels 3. Promoting businesses and things to do. The motion was
seconded and approved unanimously.
Dawn McKenna outlined the need to stakeholder desires to be reflected in the building. Michelle Jarvis discussed her
role in evaluating the experience from the perspective of the visitor. The lower level content was discussed briefly.
The budget for this space, included graphics to visually showcase a Lexington theme. The proposed material is a
custom wallpaper.
Adjourned at approximately 6:45 p.m.
Documents available:Exhibit test,agenda,meeting list,Lexington Wayside text
1625 MASSACHUSETTS AVENUE•LEXINGTON,MASSACHUSETTS 02420
Respectfully submitted,Megan J.Zammuto
Approved,January 17,2019