HomeMy WebLinkAbout2013-01-16-LCIW-min.pdf LCIW Planning—PR
1/16/13
LCIW PR
• tax bill insert—done
• Minuteman articles—in process
• Colonial Times articles—mention in Jan CT, more extensive coverage in Feb CT
(Jessie writing the piece)
• Website—weekly updates
• All-town mailing—
• Posters—look nice!
• PR button (larger, for organizers to wear around town)
• Smaller logo button (for purchase)
• Sandwich boards—to put up in town at permitted locations
o PR Team creating
• Banner across Mass Ave to be hung 2 weeks before event- there is a 3ooth
banner, but a new banner with LCIW info is being requested
o Content. LexCelebrate'(3ooth LOGO)March 16&17 Learn *Eat *Dance
Play(LCIW LOGO)
o Betsy Series will design
• Electronic media for LCIW—
o Cheryl Meadow and team, Kim Effron—listsery posts and Karin Gehring
—Facebook and Twitter
o idea is that all PR generated (Minuteman, Patch, Colonial Times, 3ooth
website, etc., plus images) should be cc'd to this team so they can
respond to it,
• LexMedia—
o Polly(Mass Memories Road Show), Betty& Polly(LCIW), Geetha &
Melanie (Dance Around the World), and Jessie (Bentley Boyd book, 3ooth
swag, and donations)were interviewed by Colleen Smith for her LexGo!
talk show last Friday
o the show will start to air starting March I.
o social media PR team will tweet/facebook/listsery
o LexMedia will show a LCIW slide on the community bulletin board, using
same text as on sandwich board
• Matching grant—
o ad with Betsy's piggy bank graphic appearing in Jan Colonial Times,
o matching grant challenge to be extended to Feb 28,
o A new grant article will be sent to the Minuteman (Sue R ) Polly will
submit to Patch, each one of us should "share" (not like!) Facebook post,
Also reissue a Constant Contact post—use pig/money ad
(TURN OVER TO OTHER SIDE— THERE'S MORE!)
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LCIW Planning—PR
1/16/13
What can LCIW team members do to help?
- Continue to fill in sign-up sheet for Minuteman articles
- If you think of a topic for a publicity piece or identify an undiscovered audience
that needs to hear about what we are doing, speak up! You can write or pass
news on
- Some great ways of passing news on are
o Keep up on this week's publicity—tell your friends, neighbors,family,
and colleagues if there is an article/post/website entry they would find
interesting Word-of-mouth is a very powerful force!
o Use your social media skills, if you like that sort of thing
For example, if you use Facebook,find the Lexington 3ooth Facebook
page and "like" it As a result, 3ooth posts will appear on your Facebook
page feed When you receive those posts,you can "share"them, which
will send them to your Facebook friends'feeds This tactic is very
important at the moment, as we work to spread the word about the
Challenge Grant.
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