HomeMy WebLinkAbout2025-04-28-TOUR2-minTown of Lexington
Tourism Committee
Minutes
April 28, 2025
Hybrid
Parker Room, Town Office Building and by Zoom
3:30 pm
PRESENT: Marsha Baker, Margaret Coppe (Chair), Gardy Desrouleaux Note taker,
Bebe Fallick, Ting Fang, Elsie Xu
Absent: Pam Fowler, Marie -Tristan Rago, Melissa Robbins
Center Committee Liaison: Kat MacDonald
Staff Present: Sandhya Iyer, Jay Abdella
Margaret called the meeting to order at 3:32 pm. She read the authorization for
remote meetings.
A quorum was present.
Vote to call meeting to order: Marsha Baker, Aye; Margaret Coppe, Aye; Bebe
Fallick, Aye; Ting Fang, Aye; Elsie Xu, Aye.
The vote was unanimous
Economic Development Report Jay Abdella/Sandhya Iyer
• People counter March 2025: 5800 people up from 5200 in March 2024
• Visitor's Center March 2025: $23, 194 up from $15, 000 in March 2024
• Battle Green Tours: Down from March 2024
• Liberty Ride Trolley: Did not operate
• March website report: No new report
• Sperling March report
• Spring initiative/Plans
• Brief overview of Patriot's Day Weekend
Date
Place
Numbers
Sales
Average
# Items
Sale
Patriots Day
Visitor
3,706
$12,760
$28.13
468
Weekend
Center
2024
1
Patriots Day
Only 2024
Visitor
Center
$6,692.82
$28.86
238
Patriots Day
Visitor
9,876
$69,020.98
$38.28
1,900
Weekend
Center
(166%
(441%
(32.64%
(306%
2025
increase)
increase)
increase)
increase)
Patriots Day
Visitor
$40,000.42
$38.87
1,056
Only 2025
Center
Most popular items:
• 250th Commemorative Coin
• Visitor Center 250th Sweatshirt XL
• Visitor Center 250th Sweatshirt L
• Pin with Lexington 250th logo
Minutes
Marsha Baker moved, and Bebe Fallick seconded, approval of the March 24, 2025
minutes.
Marsha Baker, Aye; Margaret Coppe, Aye; Bebe Fallick Aye; Ting Fang, Aye:Elsie
Xu, Aye. The vote was unanimous.
Goals
Marsha Baker and Margaret Coppe volunteered to meet with Pam Fowler to work
on goal to establish a set of processes that enable better communication that
improve the visitor experience was acknowledged. More work and discussion
needed.
Lexington 250th
Bebe Fallick reported that all events were successful and there were no
disturbances.
Updates and Miscellaneous
Center Committee: Kat MacDonald is new liaison from the Center
Committee
Lexington History Museums:
• Paul Revere Midnight Ride well attended
• 2-3 times attendance for weekend
• Naturalization ceremony (49 new citizens) successful; considering
doing again
2
• Children's scavenger hunt had 250 participants
• Both children's reenactment sold out
• Two members, Susan Rockwell (White Tricorn) and Fred Johnson
(Silver Cane), honored by Town.
• Large number of school group tours.
Website and emails: None
Cultural District: 9 Grant Applications for $1,850 each awardeds.
Marsha Baker moved and Bebe Fallick seconded adjournment.
Marsha Baker, Aye; Margaret Coppe, Aye; Bebe Fallick, Aye: Ting Fang, Aye; Elsie
Xu, Aye
The vote was unanimous
Adjournment
4:40 PM
Next Meeting: Monday May 19, 2025 at 3:30 PM, Hybrid
Respectfully submitted:
Margaret Coppe
April 6, 2025
3