HomeMy WebLinkAbout2024-11-25-TOUR2-min Town of Lexington
Tourism Committee
Minutes
November 25, 2024
Hybrid
Parker Room, Town Office Building and by Zoom
3:30 pm
PRESENT: Marsha Baker, Margaret Coppe (Chair), Bebe Fallick, Ting Fang, Pam
Fowler, Marie-Tristan Rago, Melissa Robbins Elsie Xu
Absent: Suzie Barry Select Board, Gardy Desrouleaux,
Staff Present: Sandhya Iyer, Jay Abdella
Guests: Miriam Gusevich, 250 monument artist
Barry Cunha, 250 monument chair
Margaret called the meeting to order at 3:31 pm. She read the authorization for
remote meetings.
A quorum was present.
Vote to call meeting to order: Marsha Baker, Aye; Margaret Coppe, Aye; Bebe
Fallick, Aye; Ting Fang, Aye; Pam Fowler, Aye; Marie-Tristan Rago, Aye; Melissa
Robbins, Aye; Elsie Xu, Aye.
The vote was unanimous
Lex 250 Report
The Tourism Committee has been asked by Linda Dixon, Chair Monuments and
Memorials Committee to vote on the proposed 250 Monument. The Disability
Committee voted unanimously to support. The Historic District Commission
approved on a split vote.
Miriam Gusevich went over her vision of the proposed monument, explaining that
is an allegorical representation of the events of April 19, 1775.
Questions from the committee:
Grade of site; will need to be regraded. Landscaping; will be done by town.
Lafayette marker; will remain in place (but may need to be temporarily moved
during construction). Path to Belfrey: will remain but will not be made handicap
accessible (viewing area is on Clarke Street). Trees; will be untouched although
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scrub and brush will be removed. Brick inlay in plaza; will represent the thirteen
red and white stripes in the flag.
Groundbeaking now scheduled for April 19, 2025 with installation in summer
2025.
Color samples of materials were requested.
Melissa moved and Marie seconded approval of the proposed plan.
Vote: Baker, No; Coppe, Aye; Fallick, Aye; Fang, Aye; Fowler, Aye; Rago,
Aye;Robbins, Aye; Xu, Aye.
The motion passed 7-1.f
Economic Development Report Sandhya Iyer
• People counter October 2024 up 12% over 2023
• Visitor's Center Sales up 5%
• Battle Green Tours on-line up 40%
• Liberty Ride Trolley 15% 2024 over 2023; July —October up 16%
• October website analytics from Sperling: consistent with September report
A full year report will be scheduled in February 2025.
• No merchandise sold on line, all in house in Visitor Center, no soaps in VC
due to concern about allergens, odors; most popular items are hats, both
tricorn and baseball, teddy bears, sweatshirts, and books
• Fall Initiatives/Plans
Will be featured in Celtics yearbook
Taste of Lexington, Dec 5, 20% off in VC all months
Minutes:
Bebe Fallick moved, and Pam Fowler seconded, approval of the October 28, 2024
minutes.
Marsha Baker, Aye; Margaret Coppe, Aye; Bebe Fallick, Aye; Ting Fang, Aye; Pam
Fowler, Aye; Marie-Tristan Rago, Aye; Melissa Robbins, Aye; Elsie Xu, Aye.
The vote was unanimous.
Goals: Postponed until December
Countdown Calendar
March 12, 2025
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Meeting House Model
Ben Soule reported that he is working with First Parish for a site for the model
prior to the 250th celebration. Will need to find new location after that.
Lex Lux
Illumination Night Event
Saturday, January 11, 2025
Late afternoon/evening
Updates and Miscellaneous
Center Committee: No response from Committee for liaison
Maija Sawyer is new head of Chamber of Commerce
Lexington Historical Society: Ghost and Graves event sold out. Lexington
Tea Burning December 14 with Minute Man drills, Buckman Tavern open
from 12-3. Depot closed for renovations, mural for exterior has been
approved.
Website and emails: None
Cultural District: Will meet on December 5 to vote on state grant.
Adjournment
5:11 PM
Marsha moved and Pam Fowler seconded adjournment.
Marsha Baker, Aye; Margaret Coppe, Aye;; Bebe Fallick, Aye; Ting Fang, Aye; Pam
Fowler, Aye; Marie-Tristan Rago, Aye; Melissa Robbins, Aye; Elsie Xu, Aye
The vote was unanimous.
Next Meeting: Monday December 30, 2024 at 3:30 PM, Hybrid
Respectfully submitted:
Margaret Coppe
12/01/2024
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