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W 3 Tourism Committee
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Dawn McKenna, Chair (781) 862-0500 ext 84585
Minutes
Wednesday, August 30, 2017 at 4:30—6:00 pm
Parker Room (Ground Floor Town Office Building)
Members Present:Kerry Brandin,Margaret Coppe,Bebe Fallick,Jon Himmel,Dawn McKenna,
Staff Present:Megan Zammuto
Center Committee Liaison:Fred Johnson
Members Absent:Marsha Baker,Trisha Kennealy,Wim Nijenberg,Leeying Wu
1) Visitors Center
The committee discussed the Special Town Meeting which will be held October 16"'and October 18"'. The Town Meeting
Warrant opened on August 28"', and will close on September 7"'. The committee discussed submitting a citizen's petition
for the Special Town Meeting.
A motion was made to submit a warrant article to Special Town Meeting identical to the spring Town Meeting to move the
Visitors Center project forward. The motion was seconded and approved unanimously.
The committee discussed the language of the draft article. Edits were suggested to the warrant article.
A motion was made to submit a warrant article to Special Town Meeting to move the Visitors Center project forward, with
language edited by the Tourism Committee. The motion was seconded and approved unanimously.
The committee discussed potential funding options for the Visitors Center project. The committee suggested taking a
more narrative approach to outlining funding options for this project. Chair, Dawn McKenna discussed the updated design
that was created by project architect Don Mills. The committee discussed the revised design.
2) Minutes
The Tourism Committee reviewed draft minutes from meetings held on June 14"' and June 28"'.
A motion was made to approve minutes from meetings held on June 14`h, 2017 and June 28`h, 2017. The motion was
seconded and approved unanimously.
3) Tourism Operations—Staff Updates
Megan Zammuto discussed recent tourism operations including marketing initiatives,partnerships with Greater
Merrimack Convention and Visitors Bureau and Greater Boston Convention and Visitors Bureau, and the final touches to
the Lexington Center Map. Megan reviewed the bike share presentation and asked the committee to take aposition on
their preferred location for the bike share site in Lexington Center. The committee discussed the potential site locations.
The Tourism Committee feels that the area between the Visitors Center and Massachusetts Avenue needs to be treated
very carefully in light of its position in the Battle Green Master Plan. The Tourism Committee recognizes the benefits to a
bike share prograin. For a pilot program, we would support position 93 temporarily. Once this proves viable other
locations should be identified for the permanent installation such as the Depot Lot along Meriain Street. The committee
requests that the sign be placed on the bike path side of the installation. The motion was made, seconded and approved
unanimously.
1625 MASSACHUSETTS AVENUE•LEXINGTON,MASSACHUSETTS 02420
4) Housekeeping
The committee discussed the Annual Report submission that is due on October 30"'.
Documents Available:Annual Report 2015-2016,Draft Minutes June 14,2017,Draft Minutes June 28,2017,Funding options
Visitors Center,Presentation to PBV 8.9.17, STM fall 2017 Visitors Center Warrant,Visitors Center Citizens Article Petition
Adjourned at approximately 6:08 p.m.
Respectfully submitted,Megan J.Zammuto
Approved,November 2,2017