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HomeMy WebLinkAbout1980-06-23-CTAC-rpt.pdf s: 8� REPORT OF THE LEXINGTON CABLE TELEVISION ADVISORY COMMITTEE TO THE BOARD OF SELECTMEN OF THE TOWN OF LEXINGTON, MASSACHUSETTS JUNE 23, 1980 TABLE OF CONTENTS PAGE PREFACE 1 BACKGROUND AND ASSESSMENT OF NEEDS FOR CABLE TV IN LEXINGTON 1 DESCRIPTION OF THE CHARACTERISTICS OF THE RELATIONSHIP WHICH LEXINGTON DESIRES BETWEEN THE CABLE TV COMPANY AND THE TOWN 2 POLICY RECOMMENDATIONS 2 A. AREA OR AREAS TO BE SERVED 3 B TYPES AND PATTERNS OF OWNERSHIP AND } OPERATIONS 3 C DURATION OF LICENSE 3 1 D. CONSTRUCTION SCHEDULE TO INCLUDE START AND COMPLETION DATES, RATE OF CON- STRUCTION, PROBLEMS INCIDENT TO OBTAINING POLE PERMITS AND STREET, WAY, DUCT AND OTHER RIGHTS NECESSARY FOR CONSTRUCTION 4 E CAPABILITY OF THE DISTRIBUTION SYSTEM INCLUDING CHANNEL CAPACITY AND RETURN CAPABILITY 6 F. PLAN FOR LOCAL ORIGINATION CAPABILITY INCLUDING FACILITIES, EQUIPMENT, STAFFING AND LOCATION OF FACILITIES 11 1. INTRODUCTION 11 2. LOCATION & ACCESSIBILITY 12 3. FACILITIES AND EQUIPMENT 12 4 MAINTENANCE 13 5. STAFF 13 6. SERVICES 14 7. ADMINISTRATION AND ORGANIZATION 14 8 FUNDING 14 TABLE OF CONTENTS (continued) PAGE G CRITERIA TO BE EMPLOYED IN ASSESSING THE CHARACTER, FINANCIAL, TECHNICAL AND OTHER QUALIFICATIONS OF APPLICANTS 15 H PLAN FOR MUNICIPAL COOPERATION WITH PROSPECTIVE LICENSEE INCLUDING THE AVAILABILITY OF MUNICIPAL FACILITIES AND COORDINATION OF MUNICIPALLY- SPONSORED ACTIVITY IN SUCH AREAS AS EDUCATION, LIBRARIES, PUBLIC SAFETY, AND SERVICE DELIVERY 16 I COORDINATION WITH CONTIGUOUS ISSUING AUTHORITIES TO INVESTIGATE THE SHARING OF FIXED COSTS AND/OR THE ADVISABILITY OF REGIONALIZATION 17 J PLAN FOR LOCAL SUPERVISION OF THE CABLE OPERATOR TO INCLUDE COMPLAINT AND COMPLIANCE PROCEDURES 17 K PLAN FOR INSTITUTION EQUAL EMPLOYMENT OPPORTUNITY PRACTICES 20 L. CUSTOMER CONTRACTS, RULES, REGULATIONS AND CHARGES 20 M. ACCESS CHANNELS AND TERMINAL EQUIPMENT 21 N. RIGHTS TO PRIVACY 22 0. RIGHTS TO INFORMATION 22 -1- -) LEXINGTON CABLE TELEVISION ADVISORY COMMITTEE REPORT TO THE BOARD OF SELECTMEN PREFACE This report is submitted in accordance with the Procedural Regulations for Granting Community Antenna Television Licenses promulgated by the Massachusetts Community Antenna Television Commission ("Massachusetts Cable Commission") pursuant to Massachusetts General Laws, Chapter 166A, Section 16 The licensing regulations are now found in Section 3 00 of Title 207 of the Code of Massachusetts Regulations (cited as "207 CMR 3 00") BACKGROUND AND ASSESSMENT OF NEEDS FOR CABLE TV IN LEXINGTON The Board of Selectmen appointed an Advisory Committee on February 12, 1973, and instructed it a) to explore the options for ownership and operation of a cable television system for Lexington, b) to examine potential uses, and c) to make recommenda- tions for ways by which the citizens of Lexington can get the most value from this communication medium This Committee made a comprehensive study of uses including public access and local programming, education, library services , government and municipal services, health and other social services, and services to the Lexington business community The Committee also conducted a town-wide questionnaire on interest in cable television for Lexington The questionnaire determined the amount of television used by Lexington residents , their picture reception quality, their degree of satisfaction with the present TV program- ming, the things about TV that they didn't like, the interest in program items relating to the public and library, town governance, local news, local musical and drama events, activities of local organizations, local sports, religious services, etc Strong interest was found in most of these program subjects There was also strong interest in using the cable system to tie in automatic fire alarms and burglar alarms to the fire and police stations The uses study and the questionnaire results are on file in the Reference Section of Cary Library They provide a solid base on which to start converting what has been, up until now, on the • whole a violence prone, passifying medium into a participative, - 2 - enhancing, two-way, audio-visual communication with the world As with its schools , its library, and its town government, Lexington will get out of cable television what is puts into it The challenge is to nurture this new born baby technology, by tender loving care, into its full potential for the good of the community It won' t be easy, but it can be exciting and it can be fun DESCRIPTION OF THE CHARACTERISTICS OF THE RELATIONSHIP WHICH LEXINGTON DESIRES BETWEEN THE CABLE TELEVISION COMPANY AND THE TOWN1 1. A relationship that allows the cable company to earn an adequate return on its investment. / g Uj�' PS-14 4or.�n G&dik on!t) 2 A relationship, wich the cable company provides the Town with the opportunity for the services which achieve the full potential of this communication medium, at the forefront of the technology and its applications in the United States (In this regard, the initiative and creativeness of the local access director will be of crucial importance in catalyzing the programs that the Town desires and supports ) A relationship in which the cable company recognizes the desire of the Town to have services which achieve the full potential of this communication medium, and endeavors to provide such services commensurate with economic viability 3 A continuously open and trusting relationship that negotiates to the satisfaction of both the Town and the cable company to assure that the above two characteristics are met at all times during the contract. 4 A relationship which recognizes the partnership nature { of the task of achieving the full potential of this communication medium. A relationship which also recognizes the need for the cable company to supply adequate funding to rapidly catalyze the development of the Town' s capability to use the medium at its full potential and to continue to supply adequate funding throughout the life of the license, consistent with the needs of the community. Note 1 The Town defined to include Lexington Town Government, The Lexington Public School system, the Town Libraries, other Town services, volunteer organizations, and citizens of the Town POLICY RECOMMENDATIONS The licensing regulations of the Massachusetts Cable Commission require the Cable Advisory Committee to submit written policy recommendations on each of the checklist items listed in 207 CMR 3 06 (3) The Committee submits the following recommendations with respect to any cable television system which may be licensed 1 in Lexington - 3 - (a) AREA OR AREAS TO BE SERVED The Town of Lexington should be licensed as a single area cable system to be contained within the Town boundaries The licensee shall agree as a condition of the license that it provide service to every dwelling and building requesting the service, regardless of distance from the trunk line Newly developed areas should be serviced as the dwellings become occupied (b) TYPES AND PATTERNS OF OWNERSHIP AND OPERATIONS Ownership and operation of a cable television system may be by private enterprise, the Town of Lexington, an independent non-profit corporation, or a combination of these such as a joint venture or the leasing of a publicly owned system to a private operator The Committee compared six alternative forms of ownership and operations (the above options and combinations of them with a non-profit community access center corporation) The Committee came to the conclusion that, although municipal ownership and contract operation would probable provide the lowest cost service for Lexington subscribers, the key to successful use of cable tv i by the community will be in the design of the organizational structures for public access and local origination We are, there- fore, concentrating our attention on this design and its evolution over the first few years of the system operation The appropriate design is obtainable under either municipal or private ownership of the system. The disadvantages of municipal ownership (high initial capital outlay necessitating bond issues; municipal ownership would force all residents to assume financial respon- sibility, whereas , under private ownership, payment is voluntary and the liability is assumed by the cable company) are considered to outweigh the prospect of lower subscriber fees (c) DURATION OF LICENSE A provisional license must initially be granted to assure that the licensee can comply with the terms of the license and with state regulations The Committee recommends that the provisional license be for a maximum term of one year, but that the final license be granted sooner if the licensee can demon- strate substantial compliance with the requirements set forth in regulations of the Massachusetts Cable Commission at 207 CMR 3 09 (1) *The Hanscom Air Force Base evidently contains some housing units within Lexington boundaries Interest in connecting these units may be explored through official federal procedures 1 - 4 - J Every company applying for the license will seek the maximum term allowed, which is fifteen years, in order to achieve maximum profitability after recoupment of initial capital outlay The licensing authority, however, should have leverage to assure that the licensee' s service is adequate and meets the expectations of the Town The initial costs should be recovered after eight years Therefore, the Committee recommends a license for ten years The Selectmen should have the option to grant a fifteen year license if the applicant is highly qualified and his proposal is demonstrably superior The license should contain provision for review atter the First two years and thereafter every 3 years on at least the subjects bf local origination, public access and programming in general The license may be renewed at the Selectmen' s option for additional periods after the initial license has expired There should be no provision for automatic renewal (d) CONSTRUCTION SCHEDULE TO INCLUDE START AND COMPLETION DATES, RATE OF CONSTRUCTION, PROBLEMS INCIDENT TO OBTAINING POLE PERMITS AND STREET, WAY, DUCT AND OTHER RIGHTS NECESSARY FOR _CONSTRUCTION Since the town of Lexington is not large in area or street miles (152 miles) , the licensee should be able to wire the Town completely within twelve months The construction should begin as soon as possible after the final license is granted The license should require as a minimum 90% completion within twelve months, and 100% completion within eighteen months from the granting of the final license Completion of 100% within twelve months is more desirable Failure to have the completed system in operation by the specified date should be grounds for revoca- tion of the license Exception may be made for delay due to circumstances beyond the control of the licensee ) - 5 - The licensee should submit to the Selectmen, upon award and execution of the provisional license, a bond for the amount of $100, 000 , or for an amount set by the Selectmen, with a corporate surety satisfactory to the Selectmen Terms and conditions of the bond are as follows 1 The substantial completion of installation and operation of the system in the time so stated 2 The indemnity of the Town in accordance with Chapter 166A, Section 5 (b) and (c) Additional liability insurance is required by statute 3 The satisfactory removal or other disposition of the system within three months from date of notice, upon termination of the license 4 The restoration of pavements, sidewalks, and other improvements as provided in Chapter 166A, Section 5 , with the approval of the Director of Public Works The licensee shall have all the permits required by the Town before the start of the construction A true and accurate map showing all existing and proposed installations, including pole locations, shall be filed with the Selectmen prior to the start of construction The licensee shall have the right to trim trees to the minimum extent necessary, upon obtaining written permission from the Superintendent of Public Works This is to be done to avoid damage and/or injury to the trees The licensee shall negotiate with the owner for attachment to poles and use of duct lines The licensee shall install and maintain its wires, cable, and all equipment in accordance with the requirements of the State electrical code, wherever applicable Upon written notice from the Town, if the licensee fails to remedy the problem within three (3) months from the receipt of notice of a general deficiency and one (1) week from a safety deficiency, the Town may do the necessary repairs and charge the licensee for this work If the licensee must remove any pavement or sidewalk, approval for such action must be granted by the Superintendent of Public Works before any such work begins The replacement must also be approved by the Superintendent If the licensee fails to repair or replace any pavement or sidewalk within a reasonable period of time, the Town may undertake the work and charge the licensee for this work - 6 - - The licensee shall indemnify and hold the Town harmless at all times during the construction and for the time of the license for all claims made against it for injury or damage to persons or property, both real and personal The licensee shall at all times after the license is granted by the issuing authority, maintain the system to its highest level of operation The licensee shall comply with Chapter 166A and any additional rules of regulations of Massachusetts Cable Commission or the Town of Lexington (e) CAPABILIjTY OF THE DISTRIBUTION SYSTEM INCLUDING CHANNEL CAPACITY AND RETURN CAPABILITY In the seven years that the Lexington Cable Advisory Committee has been studying the question of acable television system for Lexington, the capacity needs of institutional users have bulked large in our thinking Modern channel-converter-based systems seem to provide sufficient distribution channels (30 or more) for home viewing on a single cable, and use of the 4-channel sub- band (5-50MHz ) would also seem to provide sufficient up-stream capacity for all anticipated two-way services to the home However, any substantial needs for two-way video channels by town institutions would, on a single cable, cut into these home allocations to the extent that both would suffer In the first report on August, 1974 , a hub configuration with up to six independent trunks was suggested as a means of multi- plying the scarcest commodity -- up-stream channels The report also suggested a dual-cable system, both because channel converters were at that time a less certain commodity, and because the cable industry was at that time installing many dual-cable systems The rationale was that a dual-cable system could provide 24 down-stream channels without converters, and could be up-graded to 35 channels on one cable with converters, and to 16 two-way channels on the other cable This expansion capability seemed necessary as a hedge against future needs The contemplated system was dual-cable throughout The situation now is not much different, except in two { regards A. Converters are now the accepted practice in CATV, and B New CATV equipment capable of up to 52 down-stream channels on one cable is becoming available (with still only four channels up-stream) r - 7 - It is also becoming clearer that home and institutional services should not share the same cable, although channels can be interconnected between them at the head end Separation of these two types of services into different cables has several advantages A Each cable can be channeled to provide the respective services in an optimum manner, without mutual conflicts, and B The institutional cable can be much shorter, perhaps only 20% as long as the "home" cable, to reach the relatively small number of institutions it would serve RECOMMENDATIONS In the light of foregoing, it would seem that a town the size of Lexington can, as of 1980 , best be served by a two-cable system; one for home two-way services, and one for institutional two-way services The cables should have the following attributes Home Cable As near to 100% dwelling unit coverage as possible 35 (or more) down-stream viewing channels, some of which can be premimum, pay-cable channels (Interest in premimum channels seems high in Lexington ) 4- channel up-stream capability for implementation of home two-way services of various types (alarms, status monitoring, responsive terminals, etc ) . A hub configuration (several trunks serving different sections of Lexington) is to be preferred over a single tree (one trunk) system for purposes of flexibility in providing future services { Institutional Cable Coverage of specified sites (schools, municipal buildings, private institutions, etc ) Balanced up-stream and down-stream capacities , with capability for at least 16 channels in each direction Ability to feed signals originating at any institutional site (e g , a school) into a viewing channel on the "home" cable Nothing in the system design should make it difficult (or prevent) , at some future time, direct communication between a home terminal and an institution For example, on-demand viewing of certain library materials is seen as desirable subscriber service when technology and economics permit 1 - 8 - In addition to the interconnections outlined above, there is also developing a strong interest in regional interconnections between cable systems in adjoining towns For example, multi-town viewing of local originations pertaining to regional issues may have a significant audience, and spark interest both in cable subscription and in support of local origination We also have one strong regional institution -- the Minuteman Vocational High School -- that would also like, at some appropriate time in the future, to be able to transmit programs into all the towns it serves Such town-to-town interconnections could be made in many ways -- by microwave, separate cables, or by interconnection of one or more institutional cable channels at town borders Some switching, probably manually controlled, would be necessary in each head-end to set up paths according to a schedule Ideas and suggestions on regional interconnections are solicited According to the Town Engineer' s Office, as of February, 1980, there are 116 pole miles and 12 underground miles of the electrical system; the total of accepted and unaccepted street mileage in Lexington is about 152 miles (On many of the poles in Lexington there is a town-owned fire alarm wire running about one and a half feet above the telephone line, between the telephone line and the electrical line ) Five of the seven bidders state that they will install separate institutional cables, with various two-way Capacities for non-home services None of the bidders have, however, discussed the equipment (channel modulators and demodulators) required for use of channels on these cables by town institutions, or who would procure or pay for such equipment (These items are over and above any video equipment -- cameras, receivers, tape decks, etc -- needed at the institutional sites ) Nor have any of the bidders discussed the operating procedures for institutional channels -- assignment of channels, up-stream to down-stream connections or switching, response time for special connection needs , etc It is hoped that bidders, by proposal amendment, will address the questions of equipment requirements and operating procedures for institution-to- institution communications, and how start-up and operating costs will be allocated There should be two-way interconnections between and among all public and school libraries and media centers in the Town as part of the institutional trunk This would make possible the transmission of video and audio signals from any facility on the trunk to any other Potential uses of this capability include display of printed illustrations and text and facsimile trans- mission, facilitating reference and interlibrary loan services Additional information relating to this subject is contained in both letters of Appendix A. - g Consideration should also be given to setting aside an amount of money in escrow by the cable franchisee to up-date the system from time to time as appropriate in the future Pertinent to the subject of up-dating the system, the term "two-way" comes up in many contexts in relation to CATV systems First of all, in the transmission plant (cables, amplifiers, etc ) , it simply means that there is a physical capability for sending signals in both directions , either at different frequencies on one cable, or on two different cables Transmission from the headend of the cable system to individual homes is called "down- stream" , and transmission from individual homes to the headend is called "upstream" , or "return" Standard CATV technology provides transmission of up to four television-bandwidth signals (6 megahertz each) from homes in the upstream direction All seven systems proposed to Lexington have this capability Also, all bidders propose additional "institutional" two-way channels that would be connected only to certain locations specified by the Town In this section we will ignore these institutional channels and address only the return channel capability on the main CATV cable serving homes What the upstream transmission capability is sued for is another matter Depending on the equipment provided at a terminal location (e g. , a home) , the signals transmitted upstream can be TV signals, voice signals, or data signals Transmission of TV signals upstream can, for example, be used for remote origination of programs to be viewed by all cable subscribers The connection of the upstream to the downstream channel is such a case would be made at the cable headend. It is not likely that many, if any, TV transmissions will originate in homes in Lexington, although any home with cable service could become a "studio" by equipping it with the necessary cameras and transmission hardware, either on a temporary or preman- ent basis It is more likely that any remote TV originations on the main CATV cable will come from organizational or business sites not connected to the institutional transmission system. The more interesting, and much more likely use of the two-way capability in homes is for two-way data terminals, various types of which have been experimented with since 1970. The Warner Cable "Qube" system is a widely publicized example of such a terminal, and the first to receive more than a token, trial installation (there are 20, 000 or so Qube terminals installed in Columbus, Ohio) . Qube provides serveral "response" buttons, in addition to channel selection monitoring associated with the charging of viewing of premimum (pay) channels According to the following recent newspaper account, the Qube terminal and the Qube central processor are now available for sale to any cable operator - 10 - Market Console For 2-Way TV g `l61r DALLAS — Warner Amex Cable programs they are watching. Communications' Inc. and Pioneer The BT-1300 console will be Communications of America have in- available to the cable TV industry for troduced a new home console for use two-way interactive and data corn- with two-way interactive cable televi- munications system application, Sion. Pioneer said. The Qube III home console,-called The system allows users to tie in the Pioneer BT-1300, can accom- with the Qube III central computer modate up to 110 program channels for applications including borne Finan- and has the capacity to provide home cial management, teleshopping, service, data information retrieval security information retrieval, and video entertainment programm- Programming and other services. Warner Amex Cable Communica- The BT-1300, developed and lions, which operates Qube I and II manufactured ,by Pioneer Corn- networks,has 147 systems in 29 states -munications, offers subscribers the serving about 700,000 subscribers,the ability to interact directly with the firm said. _ __a..�_ _•y...,.i_ _ Once two-way data transmission is available, any data device can in theory be attached, not just a few response buttons For example, full computer terminals, alarm systems, medical alert systems, remote reading of utility meters, and so forth Each of these, of course, requires the operator to provide proper computer processing at the headend for the service Alarm and medical alert systems are now in service in many CATV systems, and all Lexington bidders cite plans to offer such services "eventually, whether or not other response terminals (Qube, e g ) are provided. Introduction of general-purpose home terminals which might be used for banking, shopping, information retrieval, etc , will depend on the interest of subscribers in having (and paying for) such services, and on the interest of stores, banks, the library, etc , in offering such services (note that considerable planning and capital outlay are required on their part) Similarly, utility meter reading requires installation of special electronics on each meter, and the utilities must assess the cost of doing this against that of their present reading methods One technical note the data services that have been described usually take only one downstream channel and one upstream channel out of the total CATV transmission capability Up to 1-2 million data bits per second can be sent in the bandwidth of one TV channel, and this is sufficient to provide data services to up to 20, 000 or more homes Operators may choose, initially, however, to install alarm and response systems on separate channels, since in the trade they presently come as separate systems offered by different vendors Most of the Lexington bidders plan, for example, to offer the same alarm system, one made by TOCOM, Inc. - 11 - __ Integrated multi-function two-way systems using only one channel are not presently available at a price that makes them viable for development of services at a reasonable subscriber fee For example, if a home two-way terminal costs the operator $200, he would have to charge at least $10 per month just to cover the cost of the terminal (including maintenance) , plus fees for the services accessed by the terminal Technically, a wide variety of two-way data services is possible on a CATV cable; economically, only alarm and simple response systems have yet made the grade as services that people will subscribe to Fuller services are in the offing, but when is a question It should be noted that what happens is not entirely under the control of the cable operator, since he is dependent on 1 consumer interest 2 the availability of hardware at an affordable price 3 the interest of other organizations in providing the new services (banks, shops, etc ) The Appendix contains a table of technical features as proposed by the applicants (f) PLAN FOR LOCAL ORIGINATION CAPABILITY INCLUDING FACILITIES, EQUIPMENT, STAFFING AND LOCATION OF FACILITIES 1 INTRODUCTION One of the advantages of having a cable television system constructed in a town is the potential for seeing locally produced programs on the home tv set and the opportunity to participate in the production of those programs Such program- ming potential cannot be realized, however, without broad support among local residents, town officials and community organizations, even if the local cable operator is cooperative and helpful To facilitate community access to the cable television system, the Access Center Task Force recommends the establishment of a Community Access Television Production Center supported and operated through the joint efforts of the cable licensee and the community In order to survive and flourish such a Center needs a firm commitment by the cable operator to furnish facilities, equipment and personnel and a clear prospect of strong support from the community for sustained programming momentum. What follows is a description of those features which the Task Force feels should be incorporated into the design of the Center The areas for which the cable operator would by responsible should be specifidd in detail in the license issued by the Board of Selectmen These areas should be subject to review by the Town after 2 years and, thereafter, every 3 years - 12 - 2 LOCATION AND ACCESSIBILITY The Center should be located in Lexington on a site which is convenient for the majority of the residents of the Town to reach by car or by public transportation and housed in a facility which is accessible to the handicapped and the elderly The Center should be open some morning, afternoon and evening hours to accommodate the broad spectrum of Lexington' s population 3 FACILITIES AND EQUIPMENT The studio facility provided by the cable operator should have the capacity for live cablecasting of color programs over the system, videotaping and editing of such programs for later airing or playback Live coverage of programs vis remote hook-up and video-tape recording in the field should also be possible The recording equipment listed below utilizes the 3/4" videocassette format primarily There is talk in the video industry that this format will be replaced by the 1/2" VHS cassette format in the near future and that development efforts are being made toward that end At this time, however, appropriate 1/2" cassette equipment which can produce tapes of sufficient quality for cablecasting has not been developed Should equivalent equipment in the 1/2" format become available between the appearance of this report and the equipping of the Center, it is recommended that such equipment be seriously considered and a final decision made at the time of purchase Equipment Required By The Center Studio and Control Room Multipurpose Set 3 Color Cameras with Tripods (1 with dolly) 4 3/4" Vidoecassette Recorders 1 Time Base Corrector 2 1/2" VHS Videocassette Recorders 1 Video Switcher/Special Effects Generator 1 Character Generator 2 Editing Consoles (3/4" cassette) _ 6 Color Monitor/Receivers 1 Waveform Monitor 1 Vector Scope Test Charts Resolution Chart Chip Chart Log Gray Scale Chart 2 Spot Lights hung on a grid suspended from ceiling 3 Flood Lights - 13 - Microphones 10 Lapel Microphones 6 Hand-held Microphones with Table Stands 1 Microphone with Floor Stand 2 Dolby Audiocassette Recorders 1 Audio Mixer Console 1 Film Chain/Multiplexer Intercom with 8 Head Sets Miscellaneous Video Cables Audio Cables Electrical Extension Cords Batteries Spare Bulbs Blank Videotape Cassettes Blank Audiotape Cassettes Graphics Production Equipment & Supplies For Use In The Field 4 Portable color Camera - 3/4" Cassette Recorder Units 5 Auxiliary Battery Packs 4 Color Monitor/Receivers 2 Dolby Audiocassette Recorders Additional equipment needs are stated in the two letters of Appendix A 4 MAINTENANCE The cable operator should be responsible for maintaining all equipment in good condition and for providing routine preventive maintenance on a regular schedule and adjusting the equipment as needed When repairs make it necessary to withdraw equipment from use comparable equipment should be provided by the cable operator on a "loaner" basis until the original equipment is returned so that service will not be interrupted { As the equipment wears out or becomes no longer useful it should be replaced by the cable operator with comparable equipment 5 STAFF Two full-time positions should be furnished by the cable operator It is recommended that an Access Director be hired to oversee the operation of the studio and work with the community to develop programming A full-time Television Production Tech- nician should be hired to help train and assist local citizens in production. In addition, a program of internships and apprentice- _ ) ships should be undertaken to provide a pool of well-trained production personnel as a resource for town agencies and community organizations which produce programs for distribution over the cable system. - 14 - 6 SERVICES Studio facilities and equipment should be made available at no charge to all local residents, town departments and organization representatives who have been trained in its proper use Training in the use of the studio and in television production and post-production techniques should be provided by the cable operator free of charge Equipment for loan to town agencies and local organiza- tions should be made available free of charge 7 ADMINISTRATION AND ORGANIZATION The Access Director should manage the day-to-day operation of the Center and be answerable to the cable operator It is recommended that a Citizen Advisory Board monitor the activities of the Center and confer with the Director on a regular basis to assist in the formation of policy and interpretation of the access provisions of the franchise agreement The promotion of the Center in the community and the encouragement of its use by local residents should be the joint responsibility of the Director and the Board Adequate funds for promotion activities should be provided by the cable operator as part of the operating budget for the Center 8. FUNDING It is expected that the cable operator will supply the facilities, equipment, personnel and supplies for the Center and cover expenses generated by its maintenance and use The equipment and facilities provided should remain the property of the licensee (except in those cases that are consistent with paragraphs 14-17 of the April 11, 1980, Massachusetts CATV Commission advisory notice number 1) All paid staff should be employees of the cable company whose salaries are paid entirely by the company (except as may be negotiated as indicated in the latter part of section J of this report) Revenue raised from advertising carried on local channels and from fees charged to commercial users should be spent in full or large part to support the Access Center and its activities The Town of Lexington should furnish the Citizen Advisory Board with a place to hold its meetings and conduct its business These provisions of the license should be reviewed after the first two years and thereafter every three years and renego- tiated if appropriate, at the discretion of the Board of Selectmen. - 15 - (g) CRITERIA TO BE EMPLOYED IN ASSESSING THE CHARACTER, FINANCIAL, TECHNICAL AND OTHER QUALIFICATIONS OF APPLICANTS The Selectmen must assess each applicant' s qualifications, utilizing the standard application form #100, and information derived from the public hearings The criteria for such assessment should include the follow- ing, not necessarily in order of importance 1 Past record, including rates of construction of other systems, service to customers, cooperation with governmental agencies, and fulfillment of promised commitments 2 Technical expertise 3 Technical quality of proposed plant 4 Thoroughness of preparation evidenced by applicant 5 Rates of proposed service 6 Adequacy of proposed service 7 Plans to keep cable system abreast of technical developments 8 Plans to keep programming and service responsive to needs and wishes of subscribers and the Town 9 Plans for utilization of local personnel in various capacities 10 Financial responsibility (see details following) Under the Massachusetts statute, any successful applicant must submit a bond to the Selectmen, assuring, among other things, satisfactory construction as required by the license The Select- men should assess the applicants ' financial qualifications according to these guidelines (and others they may deem pertinent) 1 Current availability of funds 2 Disclosure of expected method of financing (equity vs debt) 3 Method of generating subsequent working capital 4 Current certified financial statement with full explanation of all items for a period of three to five years, or since inception if that is shorter 5 Projections concerning anticipated operating results, cash flow and market saturation should be provided 6 Disclosure of all liabilities -- -- 7 Any other information requested - 16 - (h) PLAN FOR MUNICIPAL COOPERATION WITH PROSPECTIVE LICENSEE INCLUDING THE AVAILABILITY OF MUNICIPAL FACILITIES AND COORDINATION OF MUNICIPALLY-SPONSORED ACTIVITY IN SUCH AREAS AS EDUCATION, LIBRARIES, PUBLIC SAFETY, AND SERVICE DELIVERY Members of the Local Programming Sub-Committee of the Cable Advisory Committee met with representatives of the library, school system, Council on Aging, Board of Health, Board of Selectmen and Town Manager' s Office to discuss possible useful applications of cable television of their areas In general, the reports in CABLE COMMUNICATIONS (CATV) FOR LEXINGTON? , compiled in August, 1974, by the Advisory Committee, were reaffirmed In addition, ideas for specific programming or services, on health, government, elderly related, and recreation related subjects, are suggested These are contained in the Appendix and are not necessarily endorsed by the Advisory Committee nor the Town The ability to use the cable system as a daily means of checking the health of elderly or infirmed residents of the Town still living in their private homes is an important service to include The uses that the Lexington Public Schools would like to make of the cable system are stated in the Appendix (two letters in Appendix A) The Appendix also contains a letter from the Chairman of the Board of Trustees of Cary Memorial Library stating library uses The Appendix also contains a list of organizations to be contacted regarding their interest in cable tv, and a list of free installations which will probably be requested (to be negotiated in each case with the appropriate individual and/or organization) LOCAL ORIGINATION PROGRAMMING Consistent with the description of the characteristics of the relationship which Lexington desires between the cable television company and the Town, the franchiser shall operate one local origination channel which shall, as a minimum, produce weekly A 30-minute childrens ' program (for ages 4-11) This program could be produced in cooperation with the library or public school system. A 30-minute local sports magazine to include all age levels and all sports including ice shows at Hayden Recreation Center, school-sponsored teams, recreation department events and other town-wide teams such as Lexington Youth Hockey, soccer, baseball and softball A 30-minute program for and by the elderly A 30-minute program for and by junior and senior high school students A one-hour program including local news, social concerns and features spotlighting local people and organizations Flexible length programming should be encouraged Each program should be replayed at least three times in various time slots per week - 17 - (i) COORDINATION WITH CONTIGUOUS ISSUING AUTHORITIES TO INVESTIGATE THE SHARING OF FIXED COSTS AND/OR THE ADVISABILITY OF REGIONALIZATION The Superintendent of the Minuteman Vocational Technical School district, with permission of the Minuteman School Committee, has offered the use of the television studio facilities at the Minuteman School This offer is described in the Appendix The offer should be taken into account by both the Lexington Public Schools and the cable companies applying for the Lexington franchaise It is assumed that two-way use of the Lexington system in, at least with the capability of that being used in the Qube System by Warner-Amex in Columbus, Ohio, will be incorporated in the Lexington system in the future The computer facilities and operating personnel for this system will probably be shared with adjacent towns Our Committee has studies, the Columbus, Ohio, experiment with two-way television in such uses as opinion surveys, voting, interactive lectures, shopping by tv, etc The Committee has met with educational consultants who have helped to develop it. In this two-way mode, cable tv is regarded as a "wholly different medium" than one-way, and a "much more democratic form " It seems appropriate at this stage to allow for future use by Lexington of this mode The cable wiring which has been proposed by the applicants will have this capability What will be required to convert to this mode is a relatively modest invest- ment in additional equipment at the home tv sets and the addition of a computer and other auxiliary equipment at the Cable company "headend" and/or studio At the present time, this additional investment possibly can only be justified if Lexington were to share the "headend" equipment with a larger community such as Waltham. It will be in Lexington' s best interest to investigate this possibility during the next few months preceeding the Board' s decision about the franchaise The possibility of including conversion to this two-way mode as a time/event gated section of the contract should be considered by the applicants and the Board (j) PLAN FOR LOCAL SUPERVISION OF THE CABLE OPERATOR TO INCLUDE COMPLAINT AND COMPLIANCE PROCEDURES The Access Director should manage the day-to-day operation of the Center and be answerable to the cable operator It is recommended that a Citizen Advisory Board monitor the activities of the Center and confer with the Director on a regular basis to assist in the formation of policy and interpretation of the access provisions of the franchise agreement The promotion of the Center in the community and the encouragement of its use by local residents should be the joint responsibility of the Director and the Board Adequate funds for promotion activities should be provided by the cable operator as part of the operating budget for the Center - 18 - The Committee recommends the establishment of a permanent Cable Television Committee, appointed by the Board of Selectmen This committee would oversee the operations of the licensee to ensure that the licensee has fulfilled its obligations under the following FCC regulations, Massachusetts statutes and regulations of the Massachusetts Cable Commission, and terms of the license granted by the Board of Selectmen The committee should monitor the construction of the system to ensure that it is constructed in compliance with the license It should also ensure that the licensee maintains the system adequately and delivers the promised service It could also advise the licensee on matters relating to local origination, public access and general programming The license should authorize the committee to advise and make recommendations to the Selectmen on any complaints which cannot be resolved between the subscriber and the licensee The committee should oversee the complaint procedures covered in Chapter 166A and the Massachusetts Cable Commission' s rules and regulations All complaints should be correctly logged and made available to the Board of Selectmen upon request As the Cable Committee indicated to the Board of Selectmen in its appearance before the Board on May 12, the most important key issues for Lexington on cable tv appear to be how should Lexington organize to make effective local use of CATV, and how can there be adequate financial support for local use of CATV? Our Report addresses this subject at several places (page 3, section (b) , Non-Profit Community Access Center Corporation; page 14, paragraph 7, Citizens Advisory Board; page 17, section (j) , Cable TV Committee, page 21, section (m) , Public Access Advisory Committee; Appendix Q, Access Advisory Council) Our purpose in mentioning the "organizational interface" between Lexington and the cable company in these several forms and statements of function, is to show that they are all options at this stage An essential task, between now and the time of your decision about whether or not to grant a license, is to develop these options further and select between them. We recommend that this task be one that includes broad participation by the Lexington community and its organizations (organizations of the type listed in Appendix E of our report) The bottom paragraph on page 1 and top of page 2 of our report addresses the need for tender loving care, and the excitment and fun that can be there in bringing this communication medium to its full potential We see cases, in other towns, where the communities have failed to fill this need; we see cases where the need is being filled gloriously There is a common denominator in the cases where it is working well it has taken several years to accomplish, and it has been evolutionary both in the community uses of cable and in the "organizational interface" with the cable company and with the community What this says to Lexington 1 is build slowly, build well, and build with commitment to a worth- while goal - 19 - The contract with the cable company should take this evolutionary process into account, especially as regards the financial aspects and the contract review aspects Under the heading of building well, an option which could be explored is an "organizational interface" (cable tv council, committee, or, however, it gets labeled) with func- tional reporting ties not only to the Board of Selectmen but also to the Cary Memorial Library Board of Trustees and the School Committee (It could report administratively to the Town Manager ) There would appear to be two advantages to this multi-organizational reporting mode A) the "Lexington Cable Council" needs to serve as the integrator of library, educational and governmental uses of cable tv; (the Library Trustees have representation from the Lexington clergy as well) and B) the infant (community use of CATV) needs some strong, permanently institutionalized, parents to nurture it in its formative years The formation of a cable council, as a By-law Committee, with these types of reporting relationships could appropriately be a matter for Town Meeting consideration, in the Spring of 1981 On the matter of multi-year evolution, the elements of the evolution will include a) the gaining of experience, by several of the organizations listed in Appendix E, in the uses of Cable TV, b) the training of local people in TV equipment technology, c) the creation of financial support, in addition to income from subscribers' fees, for community uses, d) the gaining of experience at the "Lexington Cable Council' s" "organization interface" with the cable company, with the overseeing Town Boards, and with the total Lexington community The contract should be written up to allow for the possibility of this "organizational interface" evolving into two or more distinct interfaces, one of which would be a non-profit community access center of the Madison, Wisconsin type, with substantial independence, but with continuing financial support by the subscribers' fees, from the cable company With regard to the formation of a non-profit Community Access Center, the Massachusetts State Cable Television Commissioner has pointed out in his advisory opinion dated May 2 , 1980 , in paragraph 25 Establishment of non-profit entities do not present problems as long as their purposes are consistent with State policy The manner in which the service related offerings are administered is discretionary It would be appropriate for any of the applicants to amend their proposals to provide for this form of administration even at the very beginning of the system operation in Lexington, at least as one option - 20 - (k) PLAN FOR INSTITUTION OF EQUAL EMPLOYMENT OPPORTUNITY PRACTICES Hiring and employment practices must comply with applicable state and federal laws including the FCC' s antidiscrimination rules The cable operator is obliged not only to avoid discrimina- tion, but to take affirmative steps, to the extent practicable, to encourage training and employment of disadvantaged or minority group personnel (1) CUSTOMER CONTRACTS, RULES, REGULATIONS AND CHARGES1 Customer conteacts vary from company to company with some requiring the subscriber to sign a form contract assuming responsibility for equipment placed in a subscriber' s home Any form of contract between the licensee and subscriber should be approved by the Selectmen Certain obligations of the cable operator to the subscriber are set forth in the Massachusetts General Laws, Chapter 166A The Selectmen should establish the initial rates and charges to subscribers as a provision of the license The license should require approval of the Selectmen for rate increases The Massachusetts Cable Commission presently has regulatory authority over rate increases, but may suspend rate regulation in any cable system upon a finding that adequate competitive alternatives exist Due to the wide variety of types of service packages suggested in the original proposals by prospective franchisers , setting even specified ranges of charges could be detrimental to this creativity However, during the final selection process, consideration must be given so that rates are neither set too low for the franchiser to be financial viable nor too high giving the franchiser exorbitant profits Charges will be allowed for installation, second set installation, monthly service, additional sets monthly, reconnection, various movie packages and home security system tie-ins In addition, subscribers wishing to use their own antenna system, at times, should be provided with a switching device at a nominal one-time charge which may be refunded upon return of the device Note 1 Proposals for services and charges, as submitted by the applicants are summarized in four tables of the Appendix - 21 - (m) ACCESS CHANNELS AND TERMINAL EQUIPMENT In addition to one local origination channel, the licensee should provide for access channels which, in some cases, may be used by the licensee if not needed for public access The access channels should be available for government and educational uses and public access at no cost to the town The cable operator should provide free studio and production facilities for these purposes and should permit free use to individual members of the public for live studio presentation (excluding advertising) to local organizations listed in the Appendix, or others added to the list by the Public Access Advisory Committee The cable operator may not censor the content of any programming on the access channels other than to prohibit the cablecasting of obscene material as required by FCC regulations A program guide should be prepared by the operator on a weekly basis and made available to the subscribers , either by publishing in a local newspaper or by cablecasting at set times on the access channel Both would be preferable The operator shall provide training programs to members of the public, governmental agencies, school system and organiza- tions at no cost This training will include how to plan 'and develop interesting programs and how to run equipment The licensee should provide at its own cost a network of two-way access channels to various municipal and community loca- tions including, but not limited to, the following policy station, both fire stations, all public schools, both public library I locations, senior citizens center, Cary Hall and other municipal 1 buildings as needed. The operator should have the ability to preempt regular programming on the system with messages of an emergency nature This would be used only with proper authorization and only in the interest of public health and/or safety The preferable method would not interrupt programming, but would superimpose moving print on the picture containing information as to the nature of the emergency and what cable channel to tune to for further information The Appendix contains a table showing provisions for Lexington' s local use of CATV, as proposed by applicants The Appendix also contains a description of an Access Advisory Council This has been extracted from the Adams-Russell proposal - 22 - (n) RIGHTS OF PRIVACY The Commonwealth of Massachusetts has taken measures to protect subscriber privacy by enacting Section 21 of Chapter 166A This statute makes it a criminal act for any unauthorized person to attach a wire, cable, or other device to the transmitting units of a cable system. The punishment is a fine or imprisonment or both The cable operator should be required to report to the Selectmen any tapping or monitoring of the system which they have knowledge, whether authorized or not FCC regulations require that any transmitting device in a subscriber' s set be subject to deactivation by the subscriber Any license granted by the Town of Lexington should further stipulate that in order for a transmission of any sort to emanate from a subscriber' s set, the subscriber must first take some positive action, such as the closing of a transmission switch Each subscriber should be notified in advance of any monitoring of his cable system. Information regarding the viewing habits of individual subscribers will eventually be available to the operator The license should state that such information must remain confidential and not be made available to investigators of any sort or to advertisers for mailing lists, etc This statement should apply both to individuals and collectively Finally, it should be expressly understood that the cable operator will do nothing to infringe upon a subscriber' s rights to privacy unless written authorization is procured from the subscriber (o) RIGHTS TO INFORMATION Any license issued by the Selectmen to a cable operator in Lexington should have explicit safeguards against the misuse of information gathered on individual subscribers The operator should inform the Selectmen of the nature of any information it will obtain on subscribers and the manner in which such informa- tion will be used. The Selectmen have an obligation to subscribers to set guidelines as to what information may be gathered, how the information will be made available, and for what purposes For example, the issuing authority should prohibit distribution of a list which contains information such as which subscribers have burglar alarms The right to information also applies to the subscriber' s right to know what type of records are being kept on his cable television use, as well as the right to review his account with the cable operator to see if there any any billing errors - 23 The Selectmen should require the cable operator to disclose any known misuse of information gathered on subscribers by the operator' s own employees or by other persons who might gain access to his records Lastly, while it is possible to ascertain certain informa- tion through electronic procedures, it should be clearly stated in any license granted that any such information will be kept confidential and will not be divulged to any other party without first securing the subscriber' s written permission Under both Sections (n) and (o) , there should be constant monitoring for possible privacy abuse This monitoring should be one of the functions of the Citizen Advisory Board J - 18 - APPENDIX TABLE OF CONTENTS PAGE LETTERS FROM M. S ANGEVINE, LEXINGTON PUBLIC SCHOOLS ON POTENTIAL EDUCATIONAL USES FOR CABLE TELEVISION A LETTER FROM F C BAILEY, FORMER CHAIRMAN OF THE BOARD OF TRUSTEES OF CARY MEMORIAL LIBRARY ON LIBRARY USES FOR CABLE TELEVISION B SUGGESTIONS FOR PROGRAMS FOR THE LEXINGTON ELDERLY INTERVIEW AT COUNCIL ON AGING - HANNAH MOLLO-CHRISTENSEN, CCLPS C SUGGESTIONS AND COMMENTS BY JOAN HALVORSEN - RECREATION DEPARTMENT RE LOCAL CABLE TV PROGRAMMING D ORGANIZATIONS TO BE CONTACTED REGARDING INTEREST IN CABLE TELEVISION E POSSIBLE LOCATION OF FREE INSTALLATIONS OF CABLE AND SERVICES WHICH MAY BE REQUIRED (TO BE NEGOTIATED IN EACH CASE WITH THE APPROPRIATE INDIVIDUAL AND/OR ORGANIZATION) F SOME OF THE POSSIBILITIES POR FREE INSTITUTIONAL CABLE TV CONNECTIONS (DROPS) F-1 MINUTEMAN TECHNICAL HIGH SCHOOL - "TV STUDIO USE FOR CABLE TELEVISION BY DR RON FITZGERALD, SUPERINTENDENT-DIRECTOR G EXTRACTS FROM THE COMMITTEE'S AUGUST, 1974, REPORT COVERING LIBRARY SERVICES, GOVERNMENT AND MUNICIPAL SERVICES, HEALTH AND SOCIAL SERVICES, AND SERVICES TO THE LEXINGTON BUSINESS COMMUNITY H SUPPLEMENTS TO INFORMATION ON LOCAL USES CONTAINED IN THE AUGUST, 1974, REPORT CABLE COMMUNICATIONS FOR LEXINGTON I SUMMARY OF COMPARISON INFORMATION EXTRACTED FROM THE PROPOSALS FROM THE CABLE COMPANIES: A. TECHNICAL FEATURES OF LEXINGTON CATV PROPOSALS (REVISION OF 4/8/80 DRAFT) J B. FIRST DRAFT OF PROVISIONS FOR LEXINGTON'S LOCAL USE OF THE PROPOSED CATV SYSTEMS 4/9/80 (EXTRACTED FROM THE SEVEN PROPOSALS) K 1 APPENDIX CONTINUED PAGE C COMPARISONS OF MONTHLY RATES IN LEXINGTON CATV PROPOSALS (EXCEPT PAY CHANNELS) 6/1/80 L D PREMIMUM (PAY CABLE) OFFERINGS IN LEXINGTON CATV PROPOSALS (6/1/80) M E. INSTALLATION AND OTHER ONE-TIME CHARGES (EXCEPT SPECIAL DROPS) - LEXINGTON CATV PROPOSALS 6/1/80 N F EXTENSION POLICIES IN LEXINGTON CATV PROPOSALS (UNUSUAL SERVICE DROPS) 6/1/80 0 FACILITIES USE PROFILE 1/1/79 - 12/31/79 (FROM MADISON COMMUNITY ACCESS CENTER REPORT) P AN OUTLINE FOR ACCESS; ACCESS ADVISORY COUNCIL (EXTRACTED FROM THE ADAMS-RUSSELL PROPOSAL) Q J APPENDIX A LEXINGTON PUBLIC SCHOOLS Curriculum Resource Center • 9 Philip Road • Lexington,MA 02173 • Telephone 617/862-7500 X247 May 22, 1980 Mr William R. Page, Chairman Advisory Committee to the Lexington Board of Selectmen On Cable Television and Cable Communications Town of Lexington 1625 Massachusetts Avenue Lexington, MA 02173 Dear Mr Page, The potential educational uses of cable television in Lexington are numerous and exciting The medium could provide excellent resources for use in daytime and evening classes, homebound tutoring and enrichment, and in-service education for teachers, administrators and specialists. Broadcasting facilities could be made available for student initiated programs, for communication between the school administration, the School Committee and the public and for Parent Teacher Association programs I would like to take this opportunity to thank you, members of your Committee and Task Forces for the time, energy and thought you have contributed to bringing cable television to Lexington. Members of the Lexington Public Schools staff are most appreciative of your efforts Sincerely, AA I . Martha S Angevine, Coordinator Instructional Materials 6 Services MSA/mlh Enclosure 1 LEXINGTON PUBLIC SCHOOLS Cable television could make a considerable contribution to educational excellence in Lexington. Some potential applications are outlined below. I) INSTRUCTIONAL A) Daytime Classes (Pre-school - 12) 1) Teacher Created Program 2) Basic and/or Enrichment Programs Massachusetts Educational Television Programs, Films, Panels, Interviews (Current Events, Artists--) , Field Trips, Community Resources, Political Views, Broadcast of Town Meetings B) Evening Classes Basic and/or Enrichment Programs, Town Meetings, Political Views C) Homebound Tutoring, Basic and/or Enrichment Programs II) IN-SERVICE EDUCATION A) Teacher Program Curriculum Areas, Guest Speakers, Artists, Etc. , Sharing Programs B) Administrator Program University Program, Private Consultant, Executive Training, Leadership Workshops C) Specialists Program Guidance, Art Education, Music Education--, Collaborative (College, Hospitals--) III) STUDENT INITIATED A) Career Objectives Train for Role of Producer, Director-- B) Sharing of Programs Current Events, Basic Curriculum Areas, Enrichment Areas, Video and Broadcast Plays (live), Sports IV) OCCUPATIONAL TRAINING A) Collaborative (Industry, Hospital,--), Inter/Intra Professional (Psychologists, Therapists,--); Teacher Training (Chapter 766) V) ADMINISTRATIVE NEEDS A) Central Office } Teacher Orientation Program, Superintendent-Faculty Discussions, Superintendent-Student Discussions, Special Topics, Superintendent/ -Administrator-Public, Registration VI) SCHOOL COMMITTEE NEEDS Meetings, Special Topics, Public Dialogue Sessions r VII) PARENT TEACHER ASSOCIATION PROGRAMS TWO-WAY SERVICES Many of the above can or must be operated with a two-way contact in order to be most effective Lexington Public Schools, continued Page two ,) The convenient accessibility to Massachusetts Educational Television programs would be of particular value. We strongly recommend that the successful cable proposal include as extensive a library of MET tapes as copyright law allows We also urge that there be sufficient drops in each school to ensure convenient access in the various classrooms and that a drop be located in the video area of the new High School Media Center The use of the cable for inter—school computer connections should be investigated In summary, cable television could have significant educational value for Lexington We shall welcome the opportunity to implement the programs it will make possible. MSA/mlh 5/22/80 { ) i 1 I APPENDIX A continued LEXINGTON PUBLIC SCHOOLS lurriculum Resource Center • 9 Philip Road • Lexington,MA 02173 • Telephone 617/862 7500 X247 NI%a in Si ‘s i0' \l.i Coon/ma/or of instructional Alntruals o Srmurs June 11, 1980 Mr William R. Page, Chairman, Advisory Committee to the Lexington Board of Selectmen On Cable Television and Cable Communications Town of Lexington 1652 Massachusetts Avenue ' Lexington, MA 02173 Dear Bill Following the June 3rd meeting of the Advisory Committee on Cable Television I spoke with John LeBaron, Director of Research and Development for Massachusetts Educational Television and Ernest DeMartinis, Director of Multimedia Services for the Burlington Public Schools Our conversations reaffirmed my thinking about educational applications of cable television. We need access to the outstanding educational programming that exists, particularly MET tapes (much of Burlington's pLuyramming, cited at Tuesday's meeting, evolves around { these) and Our production facilities need are limited if those at 11 Minuteman are upgraded and made available In addition to the general recommendations in my letter of May 22, I offer the following specific suggestions as we negotiate to award the cable franchise. The cable company should provide 1) Two public access channels for schools to give sufficient capacity for in-house programs and MET tapes 2) Adequate drops per school, including 1 in each Instructional Materials Center, the Professional Library and the Curriculum Resource Center 3) Blank tapes for copying MET programs and payment of duplication costs as allowed by copyright law; video kits from the Agency for Instructional Television where appropriate. Page 2 June 11, 1980 Mr William R. Page 4) Connections to nearby school systems, regardless of who holds cable franchise in these communities. 5) Connections between the Central Administrative Office, school Instructional Materials Centers, the Professional Library, the Curriculum Resource Center, Cary T711-rary and its East Lexington Branch. These connections should be capable of broadcasting, receiving information, and carrying interactive computer lines. 6) A production facility at the high school including two color cameras (switchable) , several portable VTR decks, one larger unit, editing devices and inter-school transmission capacity and television monitors 7) An upgraded production facility at Minuteman for more sophisticated programming, and an agreement that Lexington Public Schools will have access to it. Several comanies are suggesting a sophisticated color studio at Lexington High School This would be most useful for in-house production of learning resources, a function MET and its suppliers can perform better than we In my opinion companies will try to sell this studio as it appears impressive. The provision of items 1-7 above would be of more practical benefit to the Lexington Public Schools r Sections of this request need to be reviewed by Town Council for consistency with paragraphs 14-17 c Dr Lawson of the April 11 , 1980 , Massachusetts Dr Pierson CATV Commission advisory notice Dr. Clune number 1 Sandra Small WRP Martha Wood 6/23/80 J I MSA/bas I E M CARY MEMORIAL LIBRARY 0 of \ 9/ 13 APPENDIX B LEXINGTON, 1� MASSACHUSETTS 02173 k A R (617) 862-6288 December 3, 1974 Mr Allan F Kenney, Chairman Board of Selectmen Town of Lexington Lexington, Massachusetts In response to your request for a formal statement of interest in Cable Television in Lexington the Trustees of Cary Memorial Library submit the following Continuing education is a central concern of the public library in any community The Trustees of Cary Memorial Library recognize the potential which CATV has in this area and in the dissemination of information We welcome the opportunity to serve the citizens of Lexington through this new medium in any way consistent with the goals of the Library During the period of study which culminated in the Advisory Committee report and the preparation of a draft warrant article, the Library served as a repository for documents and information about cable The Library could continue this function in response to the needs and wishes of a permanent Cable Commission, should one be formed Whether or not CATV comes to Lexington in the near future, the Library would like to build a collection of locally made videotapes of community interest for viewing in the Library and, eventually, for possible circulation for playback in the home Any equipment acquired for this purpose would also be used to record story hours, book reviews and library events Thus, with the coming of cable, the Library would already have an established collection of program materials for use in local origination Since video equipment and materials are expensive, cooperation between the Lexington Public Schools, the Minute-man Regional Voca- tional Technical High School and Cary Library would be a most efficient use of available resources This cooperation could include sharing equipment and program materials, as well as technical expertise We would like to remain flexible on the question of whose proper function it is to train individual citizens in production techniques, bearing in mind that the Library, unlike the schools, is accessible to all J AEM CARY MEMORIAL LIBRARY LEXINGTON, t� I A MASSACHUSETTS 02173 a R AC" (617) 862-6288 Lexingtonians seventy-three hours per week. Access to studio facilities at the Minute-man School would, of course, be a factor in the planning of any training program. However such arrangements are finally worked out, the Library could still serve as a catalyst in the training pro- cess, facilitating the availability of instruction to local citizens The loaning of equipment for tape production is another possibility for Cary Library Two-way cable capability in Lexington will not be a reality for quite some time When it does come, it will enable the Library to provide reference and reader services more efficiently to a greater number of people than is now possible Some adjustments in facilities and operating budget would be required before this service could begin. The Trustees thank you for this opportunity to respond to the report and provide feedback at this stage in the planning process We support recommen- dation #1 (Section III, p 3, of the report) Bringing the question of a permanent Cable Commission before the 1975 Annual Town Meeting is the appro- priate next step in that process Sincerely yours, Fred C Bailey, Chairman Board of Trustees FCB:mg APPENDIX C CABLE TV - LOCAL PROGRAMMING TASK FORCE Suggestions for programs for the Lexington elderly - interview at Council on Aging One-way• Nutrition, cooking for one Step by step meal preparation instruction; giving the elderly person a sense of participation Loneliness while cooking and eating quite a problem Lectures on health Adult education programs on health in Lexington undersubscribed, partially due to the difficulty of getting to the lectures Education on home security, simple (and cheap) weatherizing, showing step-by-step how to Interest in forming a group to listen to opera together and having a group discussion afterwards under the leadership of a "host" on TV Legal information, real estate , taxes etc Possibility of showing elderly new stores and their "wares" on TV Elderly like to shop in town, but are not always aware of the existence of new stores (Legal conflict? Advertising?) Human interest programs on Lexington citizens Services available at Council on Aging, e g explain Telecare program Program on Lexington conservation land "walks" - for those who cannot personally participate Exercise programs geared to the elderly - Ti-chi, arobic dancing (Joy of Movement Center in Cambridge has a great range of programs ) Two-way. Possibility of elderly checking in daily via TV Dialogue between elderly and Town Boards G:+v...-.o✓`� LIQQAa411-4...1/4 Hannah. Mollo-Christensen Citizens ' Committee for the Lexin :ton 5`/,7 Public Schools (CCLPS) / APPENDIX D Suggestions and comments by Joan Halvorsen - Recreation Department re local. Cable TV programming 1 . Chance for (additional) communication about available programs - in addition to notices in newspapers , posters etc 2 . Performances - programs ( drama e g ) put on by adults and children 3. Educational programs - workshops, courses - possibly put on in cooperation with other organizations (conservation commission ) HOWEVER, Joan stressed that the Recreation Department did not have staff or money available for such programs (The same comments were made by the Council on Aging ) May 1980 Hannah Mollo-Christensen APPENDIX E ORGANIZATIONS TO BE CONTACTED RE INTEREST IN CABLE TV Mystic Valley Mental Health Association Minute-Man Home Care Center PTA Council and individual PTA ' s American Association of Retired Persons - Hancock Church American Association of University Women - Bedford - Lexington branch AFS American Legion American Red Cross Lexington Arts And Crafts Association of Children with Learning Disabilities Girl Scouts and Boy Scouts Bicentennial Band Individual churches and their affiliated organizations Board of Selectmen and other town boards , committees and commissions Cary Lecture Series Chamber of Commerce Central Middlesex Association for Ret Citizens (retired or retarded?) Chamber. of Commerce Citizens for Lexington Conservation Nursery Schools Council on Aging DAR Political Committees De Molay, Eastern Star Elderly Referral Service Lexington Emblem Club Lex Field and Garden Club Historic Districts Comm Lexington Historical Society Florence Crittenton League Fish of Lexington Friends of Children in Special Education Hayden Recreation Center N E Home for Little Wanderers Lexington Housing for the Elderly Lexington-Bedford Kiwannis Club Knights of Columbus Lexington League of Women Voters Lions Club Masterworks Chorale Metco Community Committee Middlesex County Extension Service Lexington Minute Men Inc Lexington Music Club Newcomers Club NOW Lexington Chapter Minuteman Chapter 56 N A 'Pam Campers Assoc Order of the Eastern Star Lexington Outlook Club Parents Without Partners Visiting Nurse & Community Health Inc Int Order of the Rainbow Girls Women's American ORT RePlace Rotary Club Lexington Unit Salvation Army Simons W Robinson Lodge Freemasons Lexington Tennis Association Lexington Theatre Company VFW Lexington Post APPENDIX F POSSIBLE LOCATION OF FREE INSTALLATIONS OF CABLE AND SERVICES* WHICH MAY BE REQUIRED (TO BE NEGOTIATED IN EACH CASE WITH THE APPROPRIATE INDIVIDUAL AND/OR ORGANIZATION) The franchiser should provide a minimum of three free outlets to each public school building in Lexington, including Minuteman Regional Vocational High School and a minimum of one free outlet to the school administration building, private schools, town buildings and other buildings listed below (Exact number of outlets to be determined by the franchiser and the person in charge of that facility with the approval of the Board of Selectmen ) OTHER BUILDINGS HUMAN SERVICES Cooperative Elder Services, 20A Pelham Road Mystic Valley Mental Health Association, 186 Bedford Street RePlace, Hancock Church, 1912 Massachusetts Avenue PRIVATE SCHOOLS John F. Kennedy School of Religion, 1997 Massachusetts Avenue Krebs School, 453 Concord Avenue Lexington Christian Academy, 48 Bartlett Avenue Westbridge School, 10 Pelham Road TOWN BUILDINGS : Town Office Building, 1625 Massachusetts Avenue Cary Memorial Hall, Massachusetts Avenue Cary Memorial Library, 1874 Massachusetts Avenue East Lexington Branch Library, 735 Massachusetts Avenue Lexington Police Department, 1575 Massachusetts Avenue Lexington Fire Department, 45 Bedford Street East Lexington Fire Station 1006 Massachusetts Avenue Department of Public Works, 201 Bedford Street Greeley Village, Shirley Street Vynebrook Village, off Waltham Street Lexington Visitors' Center 1875 Massachusetts Avenue Lexington Council on Aging (address to be identified at a later date) *for entertainment channels APPENDIX F-1 SOME OF THE POSSIBILITIES FOR FREE INSTITUTIONAL CABLE TV CONNECTIONS (DROPS) " PUBLIC SCHOOLS* - Lexington Public Schools, Administrative Offices, 1557 Massachusetts Avenue Elementary - Bowman, Philip Road Bridge, 55 Middleby Road Estabrook, 117 Grove Street Fiske, 34A Colony Road Franklin, 7 Stedman Road Harrington, 146 Maple Street Hastings, 2618 Massachusetts Avenue Jr H S - Clarke, Stedman Road Diamond, 99 Hancock Street Sr H S - Lexington High School, 251 Waltham Street Regional - Minuteman Regional Vocational Technical School, 758 Marrett Road *Only schools expected to be in operation in the fall of 1981 are listed PRIVATE SCHOOLS - John F Kennedy School of Religion, 1997 Massachusetts Avenu Krebs School, 453 Concord Avenue Lexington Christian Academy, 48 Bartlett Avenue Westbridge School, 10 Pelham Road TOWN BUILDINGS - Town Office Building, 1625 Massachusetts Avenue Cary Memorial Hall, Massachusetts Avenue Cary Memorial Library, 1874 Massachusetts Avenue East Lexington Branch Library, 735 Massachusetts Avenue Lexington Police Department, 1575 Massachusetts Avenue Lexington Fire Department, 45 Bedford Street East Lexington Fire Station, 1006 Massachusetts Avenue Department of Public Works , 201 Bedford Street Greeley Village, Shirley Street Vynebrook Village, Shirley Street Lexington Visitors' Center, 1875 Massachusetts Avenue Lexington Council on Aging (address to be identified later) OTHER LOCATION POSSIBILITIES CULTURAL AND - Hyden Recreational Centre, 24 Lincoln Street RECREATIONAL Lexington Arts & Crafts Society, 130 Waltham Street Lexington Racquet & Swin Club, 475 Bedford Street Minuteman National Historical Park, Marrett Road Museum of Our National Heritage, 33 Marrett Road HUMAN SERVICES - Cooperative Elder Services, 20A Pelham Road Mystic Valley Mental Health Association, 186 Bedford Street RePlace, Hancock Church, 1912 Massachusetts Avenue MISCELLANEOUS - Hanscom Air Force Base U S. National Guard Armory, 458 Bedford Street The above list of possibilities is only partial. A more complete list might include nursery schools, nursing homes, churches and synogogues, as well as other types of institutional facilities. The sub-committee of the Cable TV Advisory Committee is being formed to make additional plans for local origination and public access The Lexington Cable Television Advisory Committ Minuteman 'Tech APPENDIX G September 18 1979 Reviewed by MM School Committee TV STUDIO USE FOR CABLE TELEVISION Minuteman would be pleased to allow use of its studio for cable programs in its member towns subject to the following conditions 1 Costs of additional equipment and connections must be absorbed by either the cable companies and/or using communities except in those instances where the Minuteman Committee may wish to provide equipment for its educational programs 2 No one town can be given exclusive use of the studio Rather, the Minuteman Committee will annually allocate use periods on the basis of each member towns readiness to provide programs The Committee will also reserve the right to cooperate with activities of the Massachusetts Executive Committee for Educational Television and any non-member towns or organizations that can provide programming useful to the educational interests of the region For example, it appears that Arlington, Belmont, and Lexington are our most active member towns in considering the award of cable franchises Thus, one can envision a July through June year in which time allocations are assigned as follows a. Minuteman -- 20% of our time, concentrated in the school day b Arlington -- 20% of our time c. Belmont -- 20% our time d. Lexington -- 20% of our time e. Other -- 20% of our time, perhaps including a time-news-temperature machine supplied by a cable company and/or use for MECET distribution Allocations could change significantly based on capabilities of individual towns or organizations NOTE An important suggestion here is that each community specify in its cable contract that the company must cooperate with MECET, Minuteman, and other companies serving one or more towns in the Minuteman region Minuteman and MECET representatives would be pleased to help translate this general suggestion into specific contract language. 3 Maintenance or replacement costs for cable P production equipment would be paid by the organization installing the equipment (Minuteman's contribution being space, some equipment already in place, and limited utilities) 4 Minuteman would provide a use scheduling coordinator from its present staff School rules on security would have to be strictly observed by all parties -- over -- i hropttal ! or S, tluul ( gmmlt tee Review Page 2 5 In some instance. , Minuteman would provide cost-tree labor to assist with programming Nowrver, particularly in non-school hours, a labor charge would be as. igned for services of Minuteman students or technical staff members 6 Each using community would provide Minuteman students with opportunities for involvement in programming for a Town meetings b Candidate interviews c News programs and athletic events d Other public service programs .Minuteman would encourage similar involvement of students tram local high schools 7 Public access would be controlled by guidelines promoting reasonable regulation by a Local boards of selectmen or a committee appointed by same b School committee or a committee appointed by same c Service organizations accepted by the Minuteman Committee or a local board of selectmen (League of Women Voters, Rotary, etc ) A program could not be originated at Minuteman unless cleared first through one of these groups to ensure observance of community standards and avoidance of unfair political or personal advantage NOTE Again, Minuteman representatives would be pleased to participate in suggesting local guidelines based upon the experience of some staff members with previous cable operations 8 The Minuteman Committee would reserve the right to expand on withdraw involvement of its facilities but would withdraw from any cable cooperative only after providing involved parties with a minimum of of six months of advance notice (twelve months notice being more likely) yt Ct.,.A A ater Ron Fitzgerald l� Superintendent-Director RF/ch APPENDIX H The following pages have been extracted from the { Committee' s August, 1974, report They cover library services, government and municipal services, health and social services, and services to the Lexington business community Section IV - 10 3 LIBRARY SERVICES by Robert E. Ca i n Combining a rich source of informational and recreational materials with a medium of mass communication increases the effectiveness and use of both Today more than two-thirds of Lexington families use Cary Library With cable television, the library can reach out to serve even more people who support it with their taxes Libraries in other communities already have experience working with cable television In Mobile, Alabama, a city of 190,000, the public library has been designated as the administrator of public television and cable communications The Mobile Library offers a variety of library- originated programming as well as visual reference service In Casper, Wyoming, the Natrona County Public Library (serving 54,000) originates both programming and visual reference service Cable has not yet come to the Huntington Public Library (population 12,000) on Long Island, but the library is preparing for its advent with an active program for training people in the use of video equipment and the production of community information on video-cassettes Are any of these activities appropriate for Lexington, and, if so, which? Several legal requirements affect the way that cable television could be used at Cary Memorial Library State regulations require thEt the cable dperator provide the library with a free cable drop end oitlet Federal regulations dictate that a cable system in one of the tcp 100 markets (such as Lexington) provide a public access channel , an educational channel , and a channel for local government uses Thus the library will have the capability of broadcasting video signals as well as several channels on which to display its transmission The Cable Advisory Committee' s survey showed that almost 60% of the respondents had a high interest in additional adult or children's educational courses shown on television Over 75% of the respondents expressed at least some interest in these offerings 29% of the respon- dents made trips in Lexington at least once a week for extracurricular education ( including libraries) Another 29% did so less than once a week. These figures indicate a strong interest in programming that either schools or libraries might generate as well as a willingness to exert some effort to take advantage of courses and services offered How will the library use cable television to meet the needs thus expressed? The library plans to build a collection of video-cassettes which can be viewed in the library or broadcast over a cable television system. Eventually, individual cassettes may be circulated to those with playback facilities in their homes The library may also tape and broadcast its story hours and other events or produce regularly a program describing new books and services a Section IV - II LIBRARY SERVICES (CONTINUED) Visual reference service would be still another way of extending library service Library users could view on their television screens the answers to reference questions requiring visual presentation -- graphs, illustrations, wiring diagrams, recipes, maps, forumlae and other materials The reference questions would be initiated over the phone and voice contact would be maintained until the question was completed The service could be offered at selected hours of the day or whenever the library is open While the number of visual reference questions asked in Mobile, Alabama, has been low, the service has effectively publicized the library's Information potential and resulted in a tripling of regular reference questions But the library's primary role will be as a catalyst for programming, utilizing the talents of Lexington's citizens When the library addition opens in 1975, it is hoped that video equipment and a small viewing room will be available at the library for use by those interested in producing their own tapes Tapes of events of histroical and continuing community interest will become part of the library's collection Library personnel will be available to train people in the use of the equipment When, and if, Lexington does decide to have cable television, the library will have a bank of video materials to be used in programming and will have developed among interested patrons a facility with video technology which will make public access to and expression on cable television a living reality If two-way applications of cable television come to Lexington, the library will be able to offer additional services Inter-library loan may be improved if Cary Library can broadcast its requests to many other libraries at one time Print-outs of magazine articles from other libraries could be available at Cary Library and in homes within minutes after a request is made. Shut- ins may benefit too, as library materials could be transmitted directly to the home, where a print-out device would make a hard copy And library service might be more scientifically determined if the library were able to use the cable system to poll the community about its desires Several policy questions must be decided as Lexington moves toward cable television What kind of studio facilities will Lexington have and where will they be available? To what extent will community agencies coordinate the purchase and use of video equipment and the production of community programming? Where will video tapes on Lexington subjects be collected so that they may be utilized to best advantage by all the community? The Reference Section at Cary Library has a collection of cable TV literature and information available Section IV - 12 4. GOVERNMENT AND MUNICIPAL SERVICES by Fred C. Bailey 4 I Introduction The potential of cable when applied to the full gamut of government and municipal services is in many respects a direct function of the size of the community being served and/or the number of subscribers connected to the system The comments to follow will be directed at Lexington and are not intended to describe the potential for, say New York City Three major areas will be covered the application of cable to town government; police, fire and public safety services;and other municipal services 4.2 Application to Town Government The use of a cable system in town government can commence with installation of the basic one-way system and would probably occur in three principal forms a Municipal (or state or other governmental unit) news At the local level , this could include no-school announcements, disaster warnings, streets-closed or water shut-offs, changes in landfill hours, public health announcements, etc b. "Specials" on specific Lexington town (county, state, etc. ) departments. These would be designed to acquaint the viewer with the personnel , operations, and special problems faced by the unit Regular programming might be utilized in the case of output from, for instance, the Town Manager's office c. Live (or delayed) transmission of town meetings or of the meetings of major town boards (selectmen, planning, appeals , etc. ), either on a regular basis or on a special basis As the level of sophistication of the system increase:; and two-way capability is installed, it is conceivable that expressions of opinion could be solicited under items b and c above, and the "yes" or "iio" vote transmitted from the subscriber to the source rather simply Generally speaking, however, the principal function of this segment would, for the time being, consist of transmission of information from the municipality, or other unit, to the subscriber 4 3 Public Safety Police and Fire Service With a simple downstream cable system, use of the system in the public safety sector is limited to the following three areas a Public safety education, either system-wide, or limited to selected groups, such as certain professionals or elementary ' school children, for instance. b Intra/Inter-agency communication. With the basic cable system this would be limited to one-way communication Possible uses are dispacthing on police or fire or centralized public safety calls Section IV - 13 11) 4 GOVERNMENTAL AND MUNICIPAL SERVICES (CONTINUED) 4 3 Public Safety Police and Fire Service (continued) c. Alerting systems to call back off-duty emergency personnel The potential for the system in public safety application rises tremendously when two-way capability is added The most elementary two-way system would permit the installation of digital street alarm systems for summoning police and fire departments or ambulance An alarm box could be provided at any location on the cable route With increasing sophistication of the upstream portion of the system, voice communication from the boxes will be possible, and three further -- and powerful -- uses become possible d Home and business, fire or burglar alarm system, in which the appropriate sensors are scanned by a computer at the system head- end at a very h gh rate. In the course of this interrogation, any sensor that has been activated triggers the computer to sound the alarm and identify the location of the sensor e. Video surveillance of critical intersections, parking lots or specific trouble spots f Complete inter-agency communications In summary, the cable can provide a number of services not now available in the public safety sector, and can augment - or provide at less cost - a number that are now being used 4`4 Other Municipal Services In general , application to any other municipal services would require two-way systems of varying degrees of sophistication All utility meters - water, electric and gas - could be read by a suitable cable connected computer, after appropriate meters were installed In Lexington, the municipal distribution system (water and sewer) could be monitored and controlled using the cable system as the communication link and eliminating leased telephone lines now used for monitoring At the highest level of system sophistication and with a suitably large municipal base, cable could be used in criminal justice administration, environmental monitoring and control , health care, social services, and regional communication 1 Section IV - 14 5 HEALTH AND OTHER SOCIAL SERVICES by Martha C Wood Most health and social service agencies In Lexington preferred not to commit themselves to specific uses of cable until cable for Lexington comes closer to reality However, most of these agencies certainly could use local channels for educational programming This would include both public education and educating agency volunteers for specific jobs The public education programs could be locally produced or films made by national or state organizations of these service agencies These could nclude disease recognition and prevention, mental health support films and programs on nutrition -- such as wholesome and inexpensive meals for elderly citizens living alone Lexington FISH feels it could benefit from training programs for its volunteers and undoubtedly this could potentially be the case for Red Cross, mental health volunteer case assistants such as the Metropolitan State or the Visiting Nurses Association homemakers The Board of Health could use local channels to announce clinics for free vaccinations, dog rabies shots and similar services. The "well elderly clinics" could also be publicized and gain greater visibility Potential health danger warnings could, of course, also be broadcast with recommendations for local precautions to be taken Another service aspect would be requests for volunteers for local programs or requests for donations of furniture and similar needs such as the recent requests for furnishings for the Committee of Aging Crop-in Center or. the Mystic Valley Mental Health Association's adolescent residence. Services available locally could gain wider public awareness so those who need, deserve and are eligible for those services are aware of them. Volunteer training programs might benefit from the two-way potential of cable since it would allow questions and answers on the spot Another great benefit of two-way cable could be an emergency button to call for medical help Another could be an arrangement by which elderly, living alone, could check In with a central agency at a specified time daily to say they are all right If the button wasn't activated, an attempt could be made to contact them by phone and if this failed, .someone could be sent to the home to check to make sure all was well I'� Section IV - 15 6 SERVICES TO THE LEXINGTON BUSINESS COMMUNITY by Nancy Hoff Anschuetz 6 I Definition (see footnote at the end of this section) For the purpose of this section, the "business community" is considered to include industrial organizations (headquarters or branch offices of organizations with major components or major clientele out-of-town); retail merchants; service-oriented businesses; professionals; and professional , community and business organizations 6 2 Character of the Lexington Business Community * The Lexington business community contains a cross-section of businesses excluding only heavy- industry It is important to take this nearly full spectrum into account when considering the variety of services that may be of interest either in the short term or long term. A representative sample of Lexington businesses and professions, as extracted from the Chamber of Commerce membership list and from The Town Book, is given in this section The list is known to be incomplete, since many businesses and professionals are not members of the Chamber of Commerce, but it indicates the types of business which could be served by cable TV in one or more ways Industrial organizations ( 17) Service oriented Businesses (28) -Headquarters (Raytheon) ( I ) Real estate offices Electronics or science related ( 11 ) Printers Publishing ( 2) Movers Other ( insurance, financial , Electricians) leasing) ( 3) Insurance agents Retail merchants (40) Travel agents2 Food, stores Builders Pharmacies) Funeral homes Jewelers Beauty shops Fuel oil dealers1 Cleaners Gasoline stations/garages 1/2 Secretarial services Package stores Professional (approx 75 professionals)3 Florists2• Doctors' Clothing stores Dentists1 Hardware/paint/lumber suppliers Lawyers Restaurants Architects Stationers Surveyors Nurseries Other Businesses ( 13)4 Furniture shops Shoe shops Nursing homes (2+) Automobile dealers Private schools (2+) Camera shops Banks ( 6) Variety stores 'Motels ( 3) Gift shops See next page for footnotes. * Appendix E of Volume 2 of this report provides more recent information on the character of the Lexington business community Section IV - 16 } 6. SERVICES TO THE LEXINGTON BUSINESS COMMUNITY (CONTINUED) 6 2 Character of the Lexington Community (continued) Note I These establishments have special communication needs in responding to emergencies Note 2 These establishments have special communication needs in responding to reservations for service Note 3 The Chamber of Commerce lists only 7 professionals; the Town Book lists 58 doctors, dentists and osteopaths; we estimate the total to be about 75 1 Note 4 Several other businesses in Lexington are of special interest with respect to cable applications because of their needs as subscribers or because of the special transactions they conduct 6.3 Possible Initial Services The following is a list of possible services which could be provided initially if the demand for them were sufficient These services presume the availability of only one-way broadcast cable. They require, however, enough channel space to handle both specialized dedicated channels and channels shared by different businesses (and therefore may require what we have defined elsewhere as the Level II system) L. Low cost advertising - specialized local advertising by local businesses to residents, added to locally originated entertainment programming Examples retail commercials, business announcements 2. Shopper information channel - continuous announcement of bargins and specials for shoppers, using an all-advertising channel or channels Example hours scheduled on a channel for specific categories of merchandise (e.g , food, advertising, clothing advertising) 3. Rented communications - rental of spare channel capacity to businesses and industry for their dedicated use. The organization in question would provide its own terminals Example inter-company video, computer data connection, etc 4 Special business programming - special television programs produced by or for local businesses, intended for specialized local audiences Examples business news reports, news of Chamber of Commerce activities 6.4 Potential Later Services Later, more sophisticated services could be provided as more { sophisticated capability is added to the terminal system The list from items 5 through 8 presumes the availability of two-way cable with a minimal terminal at the subscriber location - a touch-tone pad for instance - to communicate options or selections Inbound information (from subscriber to cable head-end) would be identified by origin, but outbound information would be broadcast Section IV - 17 6. SERVICES TO THE LEXINGTON BUSINESS COMMUNITY (CONTINUED) 6.4 Potential Later Services (continued) 5 Catalog shopping - an additional capability to I or 2 above; shoppers could select or reserve items shown In commercials or on advertising channels 6 Security alarms - fire and break-in alarms could be transmitted over the cable from business locations to the police or fire departments The business would require a special terminal 7 Business surveys - In response to broadcast survey questions, subscribers could respond to queries The technique could be used for inexpensive market research 8. Travel and recreation reservations - in response to broadcast travel and recreation announcements, which would Include fees and schedules, shoppers could review schedules or reserve seats or tickets In the case of restaurants, menus could be studied and tabl€s reserved 6.5 Services in the Far Future The following list of business services to Lexington presumes the availability of full two-way cable, with video, audio, and data origina- tion terminals available to any subscriber willing to pay for them (Level IV) Hard copy output would be available to subscribers Transmissions would be selectively addressed both from subscriber to cable head-end and from head-end to individual subscriber Computer services would be available over the cable. 9 Cashless financial transactions - transfer of funds from one business or bank to another and bill paying from the home as well as bank services to the home, electronically 10 Specialized newspapers - newspapers printed on a terminal in the home which contain only the types of information requested by the subcriber, who, if not interested in sports, for example, would not have the sports section printed In his home Output could alternatively be made available as video 11 Request catalog shopping - similar to 5 above, this service provides for individual requests for catalog information with personalized response to the requestor (over a shared channel ), with follow-on selection and purchase 12 Work at home - secretarial services and managerial services performed in the home with the aid of video, audio and data communication with the office or customer/client Examples dictation; typing by part-time employees working at home; access to company files by employees at home, both for retrieval and for storing new file information 13. Message recording and answering services - recorded messages and answers would be stored and retrieved by businesses and professionals as well as by their customers and clients Examples doctors and patients, realtors and clients I I 1 Section IV - 18 1 6. SERVICES TO THE LEXINGTON BUSINESS COMMUNITY (CONTINUED) 6.5 Services in the Far Future (continued) 14 Direct mail - advertising, either hard-copy or video, to selected audiences, perhaps those who had registered an interest in a particular product Ilne, for instance, hardware. The cable could also transmit feedback from the audience as a form of electronic business reply card Could be used by grocery stores, department stores (even if they are external to Lexington, but serving Lexington customers) 15 Sales information - an additional capability to I , 2, and 5 above, interactive programs, possibly video-assisted, would describe or show goods as requested by consumer and advise him, if requested, of the price, location, delivery time, etc. In addition to retail goods, sales services such as real estate listings could be displayed The buyer could make rapid comparisons of prices, determine nearest store that stocks the products, etc 16. Credit cards - in addition of item 8 and 15, credit card verification services could be performed, and credit card transactions recorded and billed 17 Rental computer services - the cable could be used as a medium for transmission of data to and from rented computer services 18. Private business video - photos, video-tapes, and closed circuit television could be transmitted from one business location to another ever private channel capacity An example might be video conferences for business groups 6 6 Further Information. The business community itself should provide information to augment the brief review presented here and aid in defining the future course of cable services in Lexington What is the actual interest of the business community in cable in Lexington? What services other than those presented here might businessmen and professionals desire or suggest? What would their commitment to cable in Lexington be? Presentations of the capabilities of proposed or envisioned Lexington cable systems should be made to the business and professional community The presentations should include the services listed here Questionnaires directed specifically to business services should be prepared and answers solicited using them. Parenthetically , the Chamber of Commerce might be interested in preparing a more complete directory of Lexington businesses and professional services One of the values of such a directory would be as an aid in the collection of this data about interest in cable. Such a directory would aid in more comprehensive data collection i 1 APPENDIX I THIS PART OF THE APPENDIX SUPPLEMENTS THE INFORMATION ON LOCAL USES CONTAINED IN THE AUGUST, 1974 , REPORT CABLE COMMUNICATIONS FOR LEXINGTON HEALTH Health programming will naturally and justifiably occur on the government, education, public access and local origination channels These programs could include CRP training through the fire department, films owned by the school system or programs arranged for by the franchiser from organizations preparing health programs specifically for cable GOVERNMENT USES The Town might sponsor an on-going show introducing various Town departments or carry out informa- tion campaigns such as voter registration or dog licensing as well as coverage of Town Meeting, Board of Selectmen, Planning Board or other boards as appropriate either on a government channel or as part of local origination programming LIBRARY Library programming should be part of the government channel The children' s library would like to have a story hour This would provide the opportunity for child- ) ren to hear a story plus see themselves on television Similarly, the children' s library has sponsored a summer puppet theater contest in which children make the puppets and write and produce the play The finalists in this project would have their program taped for television, providing a special reward for participating plus providing an alternative to Saturday morning cartoons A number of programs could be video taped with a porta-pack such as interviewing people from various countries to learn about their culture for children or the library' s on-going concert series for adults The library would like to offer a televised two-session adult education on how to use a library It is also interested in developing a live call-in reference program which it feels could be especially good for shut-ins J TRCHNLCAL FEATURES OF LEXINGTON CATV PROPOSALS (Revision of 4/8/'80 draft) Lexington CATV Adams-Russell Bay State Continental , Greater Boston (Acton Corp.) Rollins Sammons 52 52 52 52 ( 42 Nome g lO4 expandable channel el caprapacity (extondable to 50) to 50) _ Home return 8 4 4 4 4 4 4 channels Type of cable Hub Bub Tree/Hub Hub Single Hub Hub Layout (4 trunk legs) 5 trunk legs) (4 trunk legs) Tree (4.trunk legs ?) (3 trunk legs) Antenna in ? Yes No Yes Yes Yes Lexington ? Yes I (Woburn) Headend In Yes y Yes W Now ) Yes Yes Yes Lexington -- Local studio Yes Yes Yes Yes Yes Yes I Yes in Lexington ? _ 1 -- - - - None 1 1 Separate 2 i 2 None (36 channels i (24 chanvels. Institutional (40 channels (20 channels 35 channels down, 8 up) I down, 18 up) cable(s) each way) each way) each way) i } 1j 1 FM Radio Yes Yes Yes Yes Yes Yes i Yes on cable ? Will offer Yes Yes Yes Not Yes Future 1 Yes alarm services ? initially (2nd year) (inc. energy management) I - - Yes (Ragional Prepared to Yes (Regional Capable of Yes Prepared to Regional Yes s tem it other interconnect system with lob., interconnect (list. Natick, interconnect interconnections'? '(shared hoadend) franchises won) with other sys. Burl. Bill. Wil.) Marl. with other sys I Two-way Yes No initiallyNot f 5 Noinitially Not suture 1 No terminals ? (Opinion pallI in 2nd yPa.) Completion of 12 no. 10 mo. 10 mo. 18 so. i5 mo. 11 ma. I 9 mo, distrbution - system I Li Service startup by Not stated BY section Entire town By section (?) By Section (?) Not stated I By Section H section or entire at once H teen at once ? C4 I FIRST DRAFT OF PROVISIOIIS FOR LEXINGTON'S LOCAL USE OF THE PROPOSED CATV SYSTEMS 'i'g,20 CATEGORY OF SERVICE ADAMS- FO LEXINGTON RUSSELL BAY STATE CONTINENTAL GREATER BOSTON LEXINGTON CATV ROLLINS SAI.I. NS 1 DEDICATE STUDIO 8 EQUIPMENT YES, INC. MAIN- FULLY EQUIPPED YES, $100,000 YES, 575,000 YES, 580,000 STUDIO FOR LOCAL PROGRAMMING TEIIANCE; 5225,000; LEXINGTON SOLELY FOR LEXINGTON STUDIO; LEXINGTON STUDIO I�� YES, 8 COMMITMENT, MOBILE VAN; MOBILE VAN; POLICE/ STUDIO TOWN/RESIDENTS MOBILE VAN LEX. STUDIO) EQUIPMENT FOR POLICE/FIRE FIRE TV EQUIPMENT USE MOBILE VAN DEPIS USE 2. DEDICATED EQUIPMENT A STUDIO SOME OF ABOVE $; LOCAL STUDIO SOME OF ABOVE S WILL PROVIDE WILL PROVIDE FULL STUDIO FOR EDUCATIONAL USE; COLLAB- JOINT PROGRAM WITH AVAILABLE ALSO JOINT PROGRAM $35,000 BROADCAST TECHNICAL AT HIGH SCHOOL ORATION WITH LEXINGTON SCHOOL SYSTEM; TUFTS TO STUDENTS WITH SCHOOL STUDIO ASSISTANCE SCI IOJLJ TV .;YSTEM 3. PAY FOR CO1-IIJNI FY ORIGINATION YES. 550,000/YR YES 5100,000/YR YES. WILL PROVIDE YES, ACCESS AND YES, WILL YES, WILL ASSIST YES, WILL AND ACCESS COORDINATOR OR BUDGET, ACCESS OPERATING BUDGET NECESSARY FINAN- PRODUCTION PROVIDE PERSONNEL SUPPORT DIRECTOR; STAFF DOLLAR DIRECTOR (MAY CHARGE COM- CIAL TECHNICAL COORDINATOR; 2 TO ASSIST C@.:4ITMCNT MUNITY A FEE SUPPORT FULL TIME; LATER) $41,000 BUDGET 4. NUMBER S I,'PES OF ACCESS 5 COMMUNITY ACCESS/ 3 - CITIZEN ACCES:4+ - SENIORS 3 GOVERNMENT/ 4 - EDUCATIONAL/ 2 - EDUCATIONAL EDUCATIONAL./ CHANNELS; ALL OR PARTLY UNDER GOVERNMENT/EDUCATION- EDUCATIONAL/ CHANNEL FAMILY EDUCATIONAL/PUBLIC GOVERNMENT/LIBRAR' CHANNEL/ GOVERtY4ENT/ 1 COMMUNITY CONTROL AL/RELIGIOUS/MEDICAL GOVERNMENT HEALTH EDUCATION ACCESS PART TIME ACCESS/PUBLIC GOVERNMENT PUBLIC ACCESS GOVERNMENT ACCESS ACCESS CHANNEL 5. PRODUCTION AND CONTROL OF BY A-R BY BAY STATE EITHER TOWN BY GREATER BY LEXINGTON BY ROLLINS, WITH BY SAPPERS, WITH LOCAL ORIGINATION PROGRAMMING MGMT OR CONTINENTAL BOSTON CATV ADVERTISING CaT1UNITY ASSISTANC 6. PRODUCTION 8 CONTROL OF COMMUNITY BY COMMUNITY BY COMMUNITY MCAT OF FACILITY BY COMMUNITY BY LEX CATV; NO FREE ACCESS FREE ACCESS ACCESS PROGRAMA II IIG CHARGE FOR ACCESS FOR EDUCATIONAL 8 GOVT USES 7 HOURS OF LOCAL PROGRAMMING, HR/WK 25 TO 40 HRS/WK B. HOURS OF PUBLIC ACCESS PROGRAMING 25+ 15 HRS/WK COOPERATION WITH COMMUNITY ADVISORVNIICLEUS OF RESIDENT' TOAVJIPMLE PHI 9. COOPERATION WITH LEXINGTONAO M CGI.4.IUNI TY ACCESS COUNCIL ADVISORY COUNCIL BOARD WHO PROGRAM THE COM- MUNITY CHANNEL YES 10. TRAINING OF LEXINGTON RESIDENTS IN INTERNSHIPS; TRAINEES WORKSHOPS/SCHOOL EMERSON COURSE YES, TV COURSE CAN USE COURSES FREE YES II. FEES FOR COMMERCIAL USE OF ACCESS YES, RATES TO BE 7 MAY CHARGE FOR 550/HOUR YES 1 CHANNELS 7 NEGOTIATED PUBLIC ACCESS 12. PROVISION FOR LEASED CHANNELS 575/HOUR (MINUS) YES YES, RATES TO BE YES DETERMINED 525/HOUR 575-800/HOUR CAN ADVERTISE ' id It Pd L'IJ z ClH H JC N COMPARISON OF MULE RATES IN LEXINGTON CAN PROPOSALS (E➢CEPT PAY CRANRELS) — Figures in parentheses are per month for each additional set. # of Lexington CATV } channels Adams-Russell Bay State Continental Greater Boston (Acton Corp.) Rollins Sammons 3 $2•95 i LOCAL ($2.00) o I 5 $3.50 4 urAl ($2.50) g f 6 11—- -- — 1 Free 4 LOCAL ro{ IF I SERVICE INCLUDE (y2.00)— aF. FOUR LOCAL LE%- I 1 10 I I ($z.00) 4 ILICAL 1NGTON CHANNELS// z I _ - - - 1 j 12 1 I $2.95 4 LOCAL, + _ ._. _ - ($2.50) 8 SAT 1 12 I2' I ($1.00) (no Local) 14 ($1500) 4 LOCAL ; I ( 1I $5.95 I 20II($3.00) t as I 23 I I $5.95* 4A �I $6.00 +0A _ ($1.50) ($3.50) IH 28 I Ys $7.00 ,n Ifo u, I I I ($3.50) ($3.50) SAT a. o 34 I $7 95* i4 DO, , ( 9 ($2.00) 7 SAT I ($2.50) SAT t[1, tlI H $7 50 39 k ($3.50) SATAm. 40 $8.75 t9 ED, I ($3.00) 12 SAT I I. 41 $9.95 +3 LOCAL, 5 DO. ($4.95) 14 OA, 14 SAT a I4r50 hi ($2.50) 31 SAT _ �—.I z(11 4 FM $1.50 Cl 11 Radio ($1.50) $1.50 $2.50 $2.00 I $2.00 I $3.00 $2.00 H 5C 0A - Off-Air Broadcast, DO - Distant City Broadcast, SAT - Other Satellite *Rate if subscriber owns converter. Add $2.00/mo. if converter rented from operator. t"i u ,,J P/827411N4 (PAY CABLE) OFFERRINCS AND MONTHLY RATES IN IEAINCTON CAT? PROPOcATS PAY BROOM! Adams-Russell Bay State Continental Greater Boston Lexington CATV (Acton Corp.) Rollie Sammons Homs Boz Office (MBs) $8.00 $8.00 $7.95 $7.95 $8.50 $8.0o� $7.95* ( HBO Mini-Channel $4.50 $4.00 Showtime $8.00 $8.o0N $7.95. Homo Theatre Network (MTN) $3.95 $3.95 The Movie Channel $6.75 $7 95 $7.00 $7 95' Take 2 $3.95 Extra Channel $4.95 Cultural Channel i $10.00 Front Row Ii 1 $4.95 Play Cable 1 $8.00 E (Future) Reuters 1181 Data $35•00 E (Future) Special Combination None None None None None None * $13.95 for 2 Rates $19.95 for 3 Ada $2.00-$3.95 Notess per month if basic service is for only 12 channels. Proposal has rate table for 91 different service combinations. tzi z H >4 APPENDIX N $ )# | ! ! , , 0 f 8 ! ; ; ! Sti 6 ; t -- - - - , - \ \ z - 3 ; « ] § i ( ! % \ )k ( \ 0 8 ! b.g . = k § 44 z - � § : a # ice , / /I VO # \ - 1G ` - `�) 15 $] �Z! -- 4— — —— — `0\ * fl ` \ )) 0 ' { a ! : 8 ort ! 0 Z;, { /o $ § , ) - - M a O 1VilI A A0 9% ti z §§ j ) ! {. . j ! a Ij x : 00 - , 4;& 0$ 0 -§§ — -444—.-. -- .--.- ..---44 —�—..4 -4.- 0 ■ § § ; 0@ A ! r 2 ! p W1 0 § s } \ 0 0- ,-...--..-.. .....-..-. .--•-...-....-.--.........---..-.........-. - ....-i ~ . , ® ;! ° I ) 41 0 : 7 � ! , a ! . } k ; aa 0 ` 88 in64 § | ! - . , ,0 0 N- a StN I 0 f01 | — �— —----- ! ; | } 0 \ \ i & k ) § 0 ! { | / H > ; ] 2 § % ) I ) / a } ] \ \ 0 ) Id / � |• ) | 3 ! i / 2 # ! 2 3 ] ! ■ ! i ■_ i APPENDIX 0 EXTENSION POLICIES IN LEXINGTON CATV PROPOSALS (Unusual service drops) Adams-Russell -- At cost over 150 feet from feeder No statement about underground drops under 150 feet Bay State -- $ 30 per foot over 12 feet from feeder No statement about special costs for underground Continental -- At cost over 200 feet from feeder For underground, subscriber pays for trenching in all cases Greater Boston -- $ 10 per foot over 150 feet from feeder for overhead drop mire Plus actual cost for any poles or amplifiers needed For underground, subscriber pays for trenching in all cases Lexington CATV -- $10 00 per 100 feet over 150 feet from feeder (Acton Corp ) ($ 10/foot) No statement about special costs for underground service drops Rollins -- Aerial or underground drops standard (no extra charge) up to 175 feet from feeder Beyond 175 feet, charge to subscriber will be actual cost plus 20 % Sammons -- For aerial drop, at cost over 150 feet from feeder For underground drop, S1 00 per foot over a feet from feeder, plus $75 00 for extension beyond 150 feet from feeder The above extension policy summaries are believed to fairly represent the positions of the bidders The level of detail varied in the various proposals, however, and there may be some errors in interpretation APPENDIX P FACILITIES USE PROFILE - 1/1/79 - 12/31/79 CABLECASTING 1. Public Access User Profiles: A. No. of Program Messages No of Hours Tape 1613 781 Live 168 204 Total 1817 985 No of Different Program Messages No. of Shows No. of Hours Advocacy 107 58.5 Art 59 39 Education 190 109.5 Entertainment 389 317.5 Ethnic 31 27.5 Information 704 254 Religious 17592.5 Health 57 29.5 Music 9 42 Sports 4 2.5 Other 16 _lath TOTAL 1817 985 Community Calendar Messages No. of Messages Community Service 712 Arts 440 Education 359 Health 289 Religion 75 Total No. of Messages 1950 Total No. of Groups 1425 Eouinment Tvoe No. of Times Used No. of Hours Portapak 185 4479 Studio 688 1189 Edit 754 1798 Total 1627 7466 Training =II No. of Classes No. of Peoole Orientation395 Portapak 528 97 Studio5 Edit 23 6 Total Scheduling & Management Volunteer Profile continued next page. . . . -2- Volunteer Profile Area Volunteers/Items Hours/Value Cablecasting 14 151.5 Hrs . Prod./Facilitation 111 2041 Hrs. Materials 41 $4118.75 1 APPENDIX Q 1r AN OUTLINE FOR ACCESS IA I . Access Advisory Council A . An Access Council is a non-profit organization made up of citizens of the community ( les ) served by the cable company Membership is open to anyone without regard 1 for age The membership elects a nine-member board of 11 directors which serves for two years and may be reelected once . The directors choose the officers from among the membership to oversee the day-to-day operation of the LA access channels Officers may be , but need not be , directors Officers serve one year terms and may be reelected Each director accepts oversight responsibility for at least one of the Council ' s committees , i e , newsletter, funding , technical , production B Potential leaders of the Council are recruited originally by the Access Director , whose responsibility it is to contact community leaders , such as directors of youth j programs , sports clubs and teams , Y ' s , civic theater 1rewil groups , music groups , educators , lawyers , businessmen and women, police , fire , service clubs , fraternal organizations , r' senior citizens , high school and college students , religious leaders , newspaper columnists , radio and TV personalities , League of Women Voters , etc Each person contacted is invited to participate in the organization of the Access Council and encouraged to volunteer as temporary acting officers and steering committee members during the first year Elected officials are specifically excluded from holding any office of the Access Council in order to avoid potential manipulation The Council needs people with organizational skills, fund-raising skills , publicity and press relations, I financial expertise , grantsmanship, legal knowledge , and i basic business management skills C Duties and responsibilities of Access Council members 01 to act as a liaison between the public and the cable operator, and to promote , publicize and facilitate the use of the public, local government and educational access 11 channels Members of the Access Council choose the area of their contribution to the Council It may be by serving as a Director in planning future goals in the development of local access , setting policy, hiring personnel, etc Others may choose to assist in publishing a newsletter, PI writing press releases , giving a slide presentation 1 regarding the public use of access , or doing clerical jobs in the Access Center Production assistance as camera j ; operator, director , audio and lighting , as well as regular shifts as cablecasters may suit other members ' skills H171 111A -49- AN OUTLINE FOR ACCESS ( cont ) w Financial guidance is a must , and anyone with bookkeeping skills and the ability to write a grant is a most valuable member Finally , producing and performing on the access channels themselves , and covering local meetings and events is the most important contribution a member of the Council can make Members elected to the Board or as Officers are expected to attend all regularly scheduled meetings of the Board , usually monthly The general membership meets twice annually ( formally ) , usually in November and the annual meeting in May y}' --- ------ II l _