HomeMy WebLinkAbout1998-03-04-TAC-min.pdf Lexington Transportation Advisory Committee
Wednesday, March 4, 1998 Meeting
7.30 PM, Selectmen's Meeting Room
Meeting Minutes
Attendees: Don Graham Ed Ganshirt
Sara Arnold Lorraine Pacocha
Sally Castleman Ben Turk
Elaine Dratch George Woodbury
Nancy Kolb
1. Minutes of the February 11, 1998 Meeting were approved.
2. George Woodbury the Director of the Department of Public Works was introduced.
Nancy Kolb updated TAC members on activities concerning the Hartwell Avenue TMA.
Nancy had a meeting with Caroline Conner of the 128 Business Council on how to
proceed.It was determined that Nancy should introduce herself to potential members
over the phone and solicit their input on the status/need for the TMA.It was noted that
the last TMA meeting was over 1 '/2 years ago and many of the players may have
changed.There are also some new opportunities with permits for redevelopment
requiring TMA participation.
The Lexington Concord Trolley service was discussed at a meeting between Lou Sideris
of the Minute Man National Historic Park,Barbara Lucas,and Nancy Kolb. There are
several issues that need to be resolved before the Trolley becomes a reality the first and
foremost,finding.It was determined that the most appropriate way to solicit funding for
this activity was for Nancy accompanied by a member of the TAC,would discuss the
project with the Lexington and Concord Chambers of Commerce.Nancy suggested that
she would contact Bill Mix since he had expressed an interest in the Trolley and is a
Chamber member.
3. Lexpress ridership was discussed and numbers and figures were presented. This led
directly to a discussion of marketing.Don Graham had prepared a draft marketing white
paper suggesting 4 steps to creating a marketing plan:marketing analysis,promotion,
volunteer support service,financial co-sponsorship.Long term suggestions included
utilizing a graduate student or local talent to assist/complete some of these steps;
however,the group also felt the need to continue expeditiously TAC members began
considering the market and promotions that could be undertaken.Notes that were taken
during this portion of the meeting are attached in the(loosely-titled)Draft Marketing
Plan. Some members volunteered to begin looking at specific promotions and will report
on their progress at the next meeting.
4 Comments were discussed and provided to Nancy Kolb by TAC members on the CNG
Bus RFP Comments will be incorporated into the final RFP document.
5. A question was raised regarding the status of the Depot Square project.Nancy will check
into this and report back to the Committee.
6. Next meeting: Wednesday March 25, 1998,7:30 PM,Room 111.
G:\TAC\MEETINGS\NT3498.DOC
Lexpress
DRAFT Marketing Plan
March 4, 1998
Following are notes from the March 4 Promotion
TAC meeting regarding Lexpress
marketing. This is a work in progress-- • Safety/use of bus promotion
please feel free to add and comment. in elementary schools
Note TAC member volunteers for (B. Turk)
specific promotions. • Meet with PTA(N Kolb)
• Poster/bookcover/cartoon/
Market rap contest
• Articles in school
Students newsletters
• Schools • Discovery day
• PTA • Patriots Day Parade
• Hayden • COA Representatives in
• CCD/Hebrew School Patriots Day Parade
• Monroe School (N Kolb)
• Advertise at Hayden
Seniors (S. Arnold)
• Lahey Clinic • Recreation Flyer (N. Kolb)
• Senior Center
• Minuteman Tech Summer
• Senior Housing School
• Two-fer tickets
Transportation Dependant • Pass out candy/flowers
• Shopping • Articles in Minuteman
• Work • Articles in Musket
• Medical • Student Representative on
Committee (S. Castleman)
Other • Meet with Senior
• Adults Center/Lahey/Cooperative
• Work trips Elder Services (E. Dratch)
• Saturday Route 76 Service • High School contact
• Recreation (S. Castleman)
• Cable TV advertisement
• Bus wrap
Other Ideas • Bus stop signs (town center,
Burlington& Middlesex
• Solicit area business schools Malls) (L. Pacocha)
to complete marketing
project
• Solicit area schools for
intern
G9LEXPRESS\Marketing\plan3498.doc