HomeMy WebLinkAbout2016-11-09-TOUR2-minTown of Lexington
Tourism Committee
Dawn McKenna, Chair (781) 862 -0500 ext 84585
Minutes
Wednesday, November 9, 2016 at 4:30 — 6:00 pm
Parker Room (Lower level Town Office Building)
Members Present: Kerry Brandin, Margaret Coppe, Bebe Fallick, Jon Himmel, Dawn McKenna, Wim
Nij enberg
Staff Present: Megan Zammuto
Center Committee Liaison: Fred Johnson
Members Absent: Marsha Baker, Trisha Kennealy, Leeying Wu
1) Center Streetscape
Jon Himmel discussed the Center Streetscape Design Review AdHoc Committee. The project has
been under design for a number of years. Jon is looking for the Tourism Committee to formally
endorse the work the AdHoc committee. Jon read a motion that he prepared and the committee asked
questions. The committee will review an updated version of the motion at the November 30th
meeting, and vote to approve the motion at that time.
2) Minutes
The committee reviewed and voted to approve the minutes from the Tourism Committee Meeting
held on October 26th. The motion was approved unanimously.
3) Masha Traber Retirement Party
The committee discussed the upcoming retirement celebration for Liberty Ride Coordinator Masha
Traber.
4) Committee Marketing Strategy
The committee continued the discussion of the tourism committee marketing strategy. Members
asked what role the committee should play in event planning in the future. The committee also
discussed international marketing priorities and the interest in a study researching the impact of a
new visitors center. The committee decided to continue the marketing strategy discussion at the next
meeting.
5) Staff Updates & Miscellaneous
Megan Zammuto discussed a potential contract with a tourism /branding photographer that could
help to create contact for web and print advertising. The committee was interested in this
augmenting marketing content for future projects.
Adjourned at approximately 6:OOp.m.
Respectfully submitted, Megan J. Zammuto
Approved, November 30, 2016
1625 MASSACHUSETTS AVENUE • LEXINGTON, MASSACHUSETTS 02420