HomeMy WebLinkAbout2016-06-14-TOUR2-minTown of Lexington
Tourism Committee
Dawn McKenna, Chair (781) 862 -0500 ext 84585
Draft Minutes
Tuesday, June 14, 2016 at 3:00 — 4:00 pm
Parker Room (Lower level Town Office Building)
Members Present: Marsha Baker, Kerry Brandin, Margaret Coppe, Jon Himmel, Trisha Kennealy, Dawn
McKenna, Wim Nijenberg, Leeying Wu
Staff Present: Carol Kowalski, Melisa Tintocalis, Masha Traber, Megan Zammuto
Center Committee Liaison: Fred Johnson
Members Absent: Bebe Fallick
1) Website Discussion — Carol Kowalski, Assistant Town Manager for Development
The committee members summarized their issues with the new webpage on the Town of Lexington
website. The committee asked to show the group attractive websites from other municipalities including
Plymouth, Provincetown and Salem. The committee members voiced concerns, by stating that it looks
extremely dated, and it is not the latest technology. Some committee members expressed that this is a
mediocre website and it shows the lack of commitment to Tourism in Lexington. Committee members
expected to see another version of the site before the actual creation of the site. Members were frustrated
that they received funding to go forward with a site that was never created. Some members thought
leaving the current website would be an improvement instead of going to a new site.
Town staff explained the goals of the new Lexington website, including cohesion, mobile accessibility,
ability and ease of editing and creation of content. The committee and staff discussed the fundamental
disagreement when it comes to creating a tourism site. Carol Kowalski recommended the exploration of
creating a DMO as other municipalities have done to embrace tourism.
Town staff agreed to pass the concerns along to Webmaster Kathy Santos. As we move forward, Kathy
will bring pages of the website to the committee for their review. Members would also prefer a link to
the website so that they can experience the site on their computer and mobile phone. The committee
discussed interest and seeing what has been created to date, and consider working with what we have
already created.
Committee members pointed out errors and suggestions on the current Tour Lexington website. Megan
made a note to pass corrections along to IT as they are the only staff with the ability to edit the Tour
Lexington website.
Adjourned at approximately 4:00 p.m.
Respectfully submitted, Megan J. Zammuto
Approved, October 26, 2016
1625 MASSACHUSETTS AVENUE • LEXINGTON, MASSACHUSETTS 02420