HomeMy WebLinkAboutFY2016-Q1-LexMedia-Report
Executive Director
Florence DelSanto
Board of Directors
David Ilsley
Chair
James Shaw
Vice-Chair
Tim Counihan
Treasurer
Colleen Smith
Secretary
John Cini
Steve Isenberg
Fred Johnson
William Kofoed
Peter Lee
Jeffrey Leonard
Betsy Reynolds
Sue Rockwell
Ephraim Weiss
November 2, 2015
Carl F. Valente, Town Manager
Town of Lexington
1625 Mass Ave
Lexington, MA 02420
Dear Carl:
Pursuant to Exhibit A Section 13:Reporting Requirements of the contract between the
Town of Lexington and LexMedia for the period July 1, 2014 to June 30, 2017,
please find attached LexMedia Report for FY2016Q1.
Please do not hesitate to contact me if you have any questions and thank you for your
continued support.
Sincerely,
Florence DelSanto
Executive Director, LexMedia
1001 Main Campus Drive, Lexington MA 02421, 781-862-5388
LexMedia
FY2016Q1
Report
July-‐Sept
2016
FY2016Q1 Highlights
Things slow down in the summer at LexMedia as they do in Lexington overall.
Volunteers and viewers leaves town, so this quarter typically has the lowest number of
government meetings and community events. We take advantage of the time for
housekeeping. This summer we conducted a search and hired a new government
coordinator to replace our former coordinator, who went on to law school. Rick
Dorrington, the new employee, has a degree from Massachusetts College of Art and
Design, and has experience working for Bedford Community Television. We’re very
happy to welcome Rick, his production values already show on LexMedia programs.
In the LexMedia facility, we improved house lighting in the offices, kitchen and master
control room. We also improved the lighting on our art displays space. The first exhibit to
benefit from the improvement is the member’s photography exhibit, which is currently on
display. Housekeeping also included preparing files for a new on-line equipment and
class reservation system. We plan to streamline reservations by hosting the new system
on our website. This project required a very extensive audit of our membership going
back seven years.
In-studio productions included recording eight episodes of a new art talk show series that
features Lexington artists demonstrating and talking about their craft. This series is
currently in production and we’ll roll it out when the editing is completed. We’ve also
begun recording a regional news show in the LexMedia studio. We have been
contributing news stories to the show, Local Focus, for about a year and have expanded
our involvement by using LexMedia talent and facilities to record the anchor segments of
the show.
We spent some time with the new superintendent of schools this summer. She is very
enthusiastic about the LexMedia facilities and worked with us to produce two programs
helping to introduce her to the community. In the first show we recorded an in-depth
interview with her. The other was a more playful look at Dr. Mary. Cameras followed her
on the first day of school as she boarded buses to meet students and parents. We’re very
optimistic about increasing LexMedia’s profile in the schools as a result of this new
partnership.
Again this summer we took on four interns, three of them from Lexington High School
and one from Minuteman Career and Technical High School. The students helped with
all aspects of studio and field productions: creating content, operating cameras, designing
graphics and editing. We also held our popular summer youth film class for 10 students
who conceptualized and produced their own movie in just five days. That movie has
already been edited and has run on the education channel.
FY2016
Q1CACReport
2
a) Fundraising Targets
LexMedia’s fundraising target for the year is set at $11,500. We raised over $6,900
in the first quarter and we are on target to meet the goal for FY2016.
FY2016 Q1 Fundraising Target
b) Statistics on Number of Residents Trained, TOWN Board and Committee
Members Trained
LexMedia trained 22 volunteers in this quarter. The majority of them are students.
There was no training for Town Board and Committee members in Q1FY2016.
FY2016 Q1 Volunteer Training
FY2016
Q1CACReport
3
c) Number of Hours by Type of Programming (Public, Education, Government,
and LexMedia or non-LexMedia produced programming)
LexMedia produced almost 70 hours or programs on the Government Channel this
quarter, 25 hours on the Education Channel and 120 hours on the Public Channel.
Below is a breakdown of all LexMedia produced and non-LexMedia produced first
run program hours for each channel. Each program was repeated at least three times
as required by contract.
FY2016 Q1 Programming
d) LexMedia required meetings and additional non-required government
meetings.
LexMedia covered all required government meetings for the quarter was a total of
20. We also covered an additional 22 meetings from July - September. They have all
been indexed and are available for viewing on our Lexmedia.org On Demand
service.
Here is the breakdown of required meetings:
Board of Selectmen 6
School Committee 7
Planning Board 7
FY2016
Q1CACReport
4
Here is the breakdown of non-required meetings:
Board of Appeals 4
Budget Summit 3
Conservation Com. 7
Historic Districts 4
Historical Com. 3
Minuteman Statue 1
e) The number of On Demand programs available, year to date.
Numbers of On Demand viewers for the rolling last 13 months.
LexMedia added a total of 136 programs to the On Demand site for this quarter. We
now have over 2,300 programs available for On-Demand viewing.
Total Number of On-Demand Programs
FY2016
Q1CACReport
5
The chart below shows the number of On Demand viewers and hits for the rolling
last 13 months.
FY2016 Q1 On-Demand Views
f) Equipment Purchased During the Quarter and Cost of Each Item
Below are the capital and equipment purchased in FY2016 Q1.
FY
2016
Q1
Date
Capital
Item
Cost
8/7/2015
Westcott
Co.
Daylight
kit
2@
$399.90
each
$
799.80
8/7/2015
Apple
Store,
laptop
$
2,557.00
9/30/2015
Facility
Improvements-‐-‐Lights
$
2,282.00
Total
$
5,638.80
g) Complaints Received During the Quarter and Their Dispositions.
The questions and comment log is available at the link below. It contains questions
about LexMedia programming, no complaints, all of which have been addressed by
phone or email.
http://www.lexmedia.org/view-questions-and-comments.html
Month Unique
Visitors
Hits
Sep-15 518 1708
Aug-15 187 1651
Jul-15 215 786
Jun-15 503 786
May 15 230 1119
Apr-15 226 923
Mar-15 390 1997
Feb-15 394 1571
Jan-15 525 2047
Dec-14 368 3175
Nov-14 336 2320
Oct-14 400 1796
Sep-14 284 1570
FY2016
Q1CACReport
6
Additional: LexMedia Operating Expenses
Below is a chart showing LexMedia operating expenses for FY2016Q1.
LexMedia Operation Expenses
FY
2016
Q1
Total
Personnel
Expenses
$
66,810.61
$
66,810.61
Employee
Benefits
$
17,165.84
$
17,165.84
Outside
Services
$
6,708.32
$
6,708.32
Occupancy
Expenses
$
1,557.75
$
1,557.75
Studio
Operating
Expenses
$
1,940.44
$
1,940.44
General
$
10,615.94
$
10,615.94
Total
$
104,798.90
$
104,798.90