HomeMy WebLinkAbout2012-01-23-TOUR2-minLexington Tourism Committee - Meeting Minutes
Monday, January 23, 2012 at 4 p.m.
Members Present: BebeFallick, Carla Fortmann, Dawn McKenna, John Patrick., Jim Shaw
Staff: Masha Traber
Members Absent: Mary Gillespie, Paul O'Shaughnessy, Kerry Brandin, Mary Jo Bohart, Lou
Sideris
1.Annual Report submission: Discussed new items and specifics to insert. Highlights were
new mission statement and vision for the committee.
2.Liberty Ride Operations
a. Assistant position will be posted again this year
b. Sunday start at Alewife discussed
c. Use of trolley in Patriots Day Parade discussed
d. Parking near Visitors Center for Liberty Ride customers was reviewed to
accommodate new starting location.
3. Antony
a. AFrench A Faire to be held in February 12 as a fundraiser for the Park
b. Antony Park RFPs are out and at least 3 firms have responded
4. Denise Ricketts, an events planner, is applying for committee membership
S. Intern volunteer from Middlesex C.C. will work for the committee for 10 hrs a week, helping
to add names to our data base and work on Revolutionary Revelry.
6. The bulk of the meeting was a presentation from Marlo Marketing to tell how they might
help us focus our energies on activities that bring us the most value toward our committee's
vision.
Marlo is a 16 person public relations and advertising firm who consider themselves
"brand builders ". They would help renew our website and reach out to social media, help
manage media relations and possibly help with advertising.
7. Visitor Center addition proposal was discussed, especially in light of the letter from the
board of the Lexington Historical Society.
Meeting adjourned at 7 p.m.
Documents available for inspection
1. Marlo Marketing information sheet
2. RFP for Antony Park Design
3. proposed Tourism Committee Summary Report for 2011
4. Minutes of June 20, 2011
S. Letter from Lexington Historical Society.
Respectfully Submitted,
Carla Fortmann