HomeMy WebLinkAbout2012-06-04-TOUR2-minMinutes of the meeting of
Monday, June 4, 2012 at 4:00 p.m.
Room G -15
Members Present: Kerry Brandin, Bebe Fallick, Dawn McKenna, Denise Ricketts, Jim Shaw
Staff: Masha Traber Guest: Fred Johnson
Absent: Mary Jo Bohart, Carla Fortmann, Mary Gillespie, Nicole Lewis, Paul O'Shaughnessy, John
Patrick, Lou Sideris
1) Minutes - Deferred due to lack of quorum.
2) Liberty Ride Operations
a) Masha provided a brief overview of the Liberty Ride operations. She calculates that
ridership was up in April and May over last year.
3) Committee Members
a) While this matter will be deferred, there was discussion about making sure that
participants on the committee are committed to the vision and mission statement and are
willing to help as needed.
b) Ideas were presented as to ways to continue to build a positive working relationship with
the Historical Society.
4) Strategies and Funding Priorities Based on Vision and Mission Statement
a) The pricing for the Trip Advisor page has gone up. Dawn announced that she was able to
arrange a deal that would honor our desire for the DMO page without buying banner ads.
Depending on the final price of the people counter and the video clip, it may exceed the
original total amount that was allocated to these three items.
b) We need to think about what we want for our Trip Advisor Content.
5) Updates
a) Revolutionary Revelry has concluded. We have committed to repeat it in 2013.
Subsequently, we will review the benefits and costs, as well as the level of interest from
the business community to determine whether it will continue after 2013. If it is to
continue, additional volunteers are needed.
b) A summary to the 300 activities was presented by Bebe.
c) The Town is proceeding with hiring the webmaster who will be available for the Tourism
needs, the library, and other departments. We have asked that Kerry be part of the hiring
process on our behalf.
d) George Burnell convened a meeting of various stakeholders at the Visitors Center
regarding the expansion and upgrades. The most discussion was around the Vending
component. Members present suggested we use Aloft as an example for the vending
component.
Adjourned at approximately 6:15 pm
Respectfully submitted, Dawn McKenna
Documents available at the meeting:
1. 2010 -2011 Map and Visitors Guide brochure
2. Content draft of Visitors Guide dated 6/27/2010 !0:00 PM
1625 MASSACHUSETTS AVENUE • LEXINGTON, MASSACHUSETTS 02420