HomeMy WebLinkAbout2011-11-28-TOUR2-minMinutes of the meeting of
Monday, November 28, 2011 at 4:00 p.m.
Room G -15
Members Present: Carla Fortmann, Mary Gillespie, Dawn McKenna, John Patrick, Denise Ricketts, Lou
Sideris, Jim Shaw
Staff: Masha Traber
Guests: Susan Bennett, Norman Cohen, Alison Falitoco, Fred Johnson
Absent: Mary Jo Bohart, Kerry Brandin, Bebe Fallick, Nicole Lewis, Paul O'Shaughnessy,
1) Minutes
a) Upon Motion made and duly seconded, the minutes of November 7, 2011 were approved
unanimously.
2) Buckman Tavern Lease
The Town of Lexington owns the Buckman Tavern. It is managed by the Lexington
Historical Society pursuant to a lease voted by Town Meeting on May 15, 1913. The 100
year lease expires in 2014 and the Historical Society has requested an extension of the lease.
Selectmen Norman Cohen was invited to discuss with the Tourism Committee regarding
recommendations for terms of the lease.
3) Strategic Vision Discussion
There was a long discussion regarding the Vision and Mission Statement. Upon Motion
made and duly seconded, the committee unanimously voted to adopt the following mission
and vision statement:
Mission: To create economic development opportunities through tourism. To be achieved
by: building awareness of the many attractions available to tourists and local residents in our
town; Fostering an environment where the town, attractions, organizations and businesses
collaborate to reinforce the visitor experience; running tourist attractions; creating and
managing events and festivals; and acting as a point of contact for tourism information in
Lexington.
Vision: Lexington is known throughout the United States and Internationally as a world -
class tourism destination offering a unique and seamless range of services for tourists and
residents alike. Visitors are encouraged to Linger in Lexington, thereby generating revenues
for the town, attractions, and businesses.
4) Liberty Ride Operations
a) Upon motion duly made and seconded, it was voted to increase the price of a charter that
includes trolley rental be increased to $600.
b) It was agreed that the start of the Liberty Ride would be on Sunday, April 1s
5) Use of Marketing Funds
a) Sponsoring the Trip Advisor page was considered a priority for this funds. We will
discuss this further at future meetings.
6) Announcements
a) The next meeting will be Monday, December 12 in room G -15
1625 MASSACHUSETTS AVENUE • LEXINGTON, MASSACHUSETTS 02420
Adjourned at approximately 6:30 pm
Respectfully submitted, Dawn McKenna
Documents available at the meeting:
1. Long -range strategy Brain - storming dated 6/20/2011
2. Minutes of the November 7, 2011 meeting
3. Tourism Committee membership list dated 9/29/2011
4. Buckman Tavern Lease Information