2011-02-28-TOUR2-min - Laserfiche WebLink

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Lexington Tourism Committee Meeting Minutes Monday, February 28, 2011 at 4:00 p.m. Room 111 Members Present Susan Bennett, Mary Jo Bohart, Kerry Brandin, Bebe Fallick, Dawn McKenna, Paul O'Shaughnessy, John Patrick, Jim Shaw Staff Present Masha Traber Members Absent Carla Fortmann, Mary Gillespie, Coleen McAdam, Lou Sideris 1) The minutes for January 11, 2011 and January 24, 2011 were approved without changes. 2) "AAA Marketplace " - tourism expo event: a) Discussion of the Fri. 3/4/11 - Sun. 3/6/11 annual event at Foxboro stadium, including filling of time slots by volunteer committee members for event booth coverage, materials to be exhibited, and methods of engaging general public who will stop by booth. 3) Liberty Ride &advertising: a) Multiple advertising/ marketing opportunities were discussed, including: 1) Yankee Magazine, which involves a $975 ad cost for a May/June issue 2) Greater Boston CVB, which would cost $1,000 to put Lexington brochures in over 50,000 fulfillment packages which get mailed out 3) Boston Visitors Center, which had its facility moved from Boston Common (Tremont St.) during renovation; ad opportunity involves a large plasma- screen TV monitor at a cost of $500 /month for ad spots 4) TripAdvisor.com offers total control of a web page within their overall website for $2,500 /year 5) Groupon, which John Patrick explained would focus primarily on the local market; he said he would do more research oncost 6) Boston Red Sox, whose organization s website and weekly emails and newsletters each represent ad opportunities; Dawn McKenna would be gathering further info on this opportunity and pricing options 7) History Channel Magazine, with involved a $7,500 cost fora 2 -color ad on 1/6 of a page; Paul O'Shaughnessy suggested that Preservation Magazine might represent a better fit for advertisement of Lexington s tourism offerings