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Lexington Tourism Committee <br />Meeting Minutes <br />Monday, May 3, 2010 at 4:00 p.m., Room 111 <br />Members Present: Kerry Brandin, John Patrick, Dawn McKenna, Bebe Fallick, Susan Bennett, <br />Carla Fortmann, Mary Gillespie, Masha Traber Liberty Ride Coordinator <br />Absent: Lou Sideris, Mary Jo Bohart, Kathleen James, Paul O'Shaughnessy, Selectmen Liaison Peter <br />Kelley <br />1. Liberty Ride <br />a. Ridership over Patriots Day weekend more than broke even with an unusually low <br />turnout of 28 people on Saturday and one of the highest days ever on Sunday with 83 <br />passengers. An initial discussion of next year's schedule considered whether the Ride <br />should open 2 weeks earlier or even 2 weekends earlier as visitors are still few at the <br />houses during the week. <br />b. The discount coupon offer for the Liberty Ride needs to be updated. Carla Fortmann <br />offered to contact the restaurants. Dawn will follow up with Mary Jo to have the <br />Chamber write a letter to their membership about this free offer. <br />c. Kerry Brandin noted that there's no current information about the Liberty Ride on the <br />TripAdvisor website. Masha will look into this. <br />2. Tour Guide Training - June 1, 5 -7PM <br />a. Although she's unable to attend, Carla will work with Dawn to coordinate the advance <br />part of the training. The program will focus on services offered at the National Park <br />including a showing of the multimedia presentation. All front line desk staff and guides <br />are to be invited. A light dinner will be offered. Paul O'Shaughnessy will be asked to <br />develop a sheet of suggested itineraries using the T that connects to the Liberty Ride <br />and the various sites. Dawn will speak to the Town about the condition of Tavern Lane <br />which is unpaved and treacherous even for pedestrians. This route has been suggested <br />to visitors who want to walk between NHM and Munroe but is now considered too <br />dangerous. <br />3. Greater Merrimack CVB Board Nominations <br />a. With the departure of John Ott, it is important to have Lexington represented on this <br />board. Either Dawn or Masha would be good candidates but the time commitment was <br />of concern. <br />4. Town Meeting Results <br />a. Funding for the Battle Green Master Plan, $15,000 for marketing, and the Liberty Ride <br />budget were all approved by Town Meeting. <br />b. As part of the marketing effort, we will work with the Bicycle Advisory Committee to <br />produce a map for tourists on bikes. <br />5. Visitor Guide and Map <br />a. The layout and content of this piece were discussed at length. Similar guides were <br />reviewed for ideas. A more developed document will be reviewed at the next meeting <br />as it is hoped that this will be ready for distribution this season. <br />6. Next meeting will be Monday, May 24, 2010 at 4PM. <br />Respectfully submitted, Kerry Brandin <br />