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Lexington Tourism Committee <br />Meeting Minutes <br />Monday, April 12, 2010 at 4:00 p.m., Room 111 <br />Members Present: Mary Jo Bohart, Kerry Brandin, Bebe Fallick, Carla Fortmann, Dawn <br />McKenna, Paul O'Shaughnessy, Masha Traber Liberty Ride Coordinator <br />Absent: Susan Bennett, Mary Gillespie, John Patrick, Kathleen James, Lou Sideris, Selectmen <br />Liaison Peter Kelley <br />1. Activities <br />a. The plans for the Antony visit were reviewed. Committee members were given a sign - <br />up sheet to indicate which activities they would be able to attend. <br />b. We confirmed that the Tour Guide Training will be held on June 1St at the National Park <br />Service Visitor's Center. We worked on updating the Historical Attractions Chart. <br />Carla Fortmann will work with Dawn McKenna to propose an agenda for the training. <br />c. Our MOTT conference participation was very successful. Dawn connected with <br />Governor Patrick about the wisdom of reducing a budget that is making money for the <br />State. Our "TourLexington" logo was on every table and we were able to leave <br />brochures at each of the 500 seats for all the organizations. We made contact with the <br />leaders of AAA. They subsequently called Masha to indicate that they would make <br />Lexington one of their featured destinations for this summer. Dawn connected with her <br />college friend who now heads the Salem Witch Museum. She is willing to promote our <br />attractions at the Museum. Finally, we all entered various raffles and Masha won an ad <br />in the Boston Herald valued at $4,500. We discussed an appropriate time for it and <br />agreed that early August would give us a target audience at a time when things are <br />slower. <br />d. The funding for the Battle Green Guide consultant will be requested from Town <br />Meeting for a total not too exceed $25,000. <br />e. Carla Fortmann will present the Tourism report on funding and the Liberty Ride <br />tonight at Town Meeting. Paul O'Shaughnessy will present the Antony events that we <br />are planning for next week. <br />f. We reviewed the layout for the Official Visitor's Map and Guide and made some <br />decisions regarding what to include and exclude. <br />2. Liberty Ride <br />a. How to best target the businesses for inclusion with the Liberty Ride ticket. Mary Jo <br />offered to send a letter with the form to Chamber members. Carla is willing to target <br />some of last year's participants. <br />b. On motion duly made and seconded, Dawn was authorized to spend up to $1,630 to <br />advertise on the four Salem trolleys. She will try to negotiate a better price. <br />c. Upon motion duly made and seconded, we agreed to try distribution of our brochures <br />in the AAA offices in NY & CT. Hopefully this will help increase the distribution now <br />that there is no longer a Greater Merrimack Visitor Center. <br />3. Next meeting will be Monday, May 4, 2010 at 4PM. <br />4. Meeting adjourned at approximately 6:20 p.m. <br />Respectfully submitted, Dawn McKenna <br />