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Minutes, Lexington Tourism Committee <br />1 February 2010, 4:00 pm, Room 111 Town Office Building <br />• Members Attending: Mary Jo Bohart, Susan Bennett, Kerry Brandin, Bebe Fallick, <br />Dawn McKenna, Mary Gillespie, Paul O'Shaughnessy, John Patrick, June Cobb <br />• Guests Attending: Masha Traber (Liberty Ride), Joan Ross (designer), Wouter <br />Broekema (CTM) <br />• Minutes for December 11, 2009 and January 11, 2010 reviewed. Motion duly made <br />and seconded to accept both minutes and accepted. <br />• Antony poster and plans for February 14 fundraiser presented. <br />• "Lexington Massachusetts" brochure reviewed for potential updates, including maps <br />of Mass Avenue and the Center as well as historic sites. Stakeholders are asked to <br />review the brochure and provide input on edits. Venue descriptions should include <br />address, phone, website and /or email, and dates /hours of operation. Additional <br />proposals include photos to replace sketches, color coding of attractions, a walking <br />route, and locations of restaurants, police, post office, restrooms, etc. Old Burying <br />Ground should be included. The Lexington Overview needs to be updated and the <br />Historic Houses / Special Places section may be restricted to those of interest to <br />tourists. Architectural Areas should be removed, but there was discussion of a 2nd <br />brochure aimed at residents that could include this information. A print run of at <br />least l OK should be run, using full color and photos. Optical character recognition <br />software can be employed to capture original text (Paul O'S will investigate). <br />• An update was provided by June Cobb on the National Heritage Museum: The name <br />has been changed to the Scottish Rite Museum and Library. Mission and exhibits <br />remain unchanged, but the name change reflects a greater emphasis on its Masonic <br />mission. <br />• MOTT Conference proposal by Dawn was discussed. Motion duly made and <br />seconded to use part of Tourism marketing funds on a Gold Sponsorship to <br />include three attendees. Motion accepted. <br />• Wouter Broekema (CTM) presented an on -line ticketing system through <br />www.ettractions.com as an on -line purchase option for the Liberty Ride. <br />Participation will be moved and voted upon at the next Tourism Committee meeting. <br />• Liberty Ride: <br />• Motion duly made and seconded to affirm April 17 -18 and May 29- <br />October 31 as dates of operation. Motion accepted. <br />• Motion duly made and seconded to affirm 10 am to 4 pm as hours of <br />operation. Motion accepted. <br />• Motion duly made and seconded to provide up to 12 hours of training for <br />Liberty Ride Guides. Motion accepted. <br />• Motion duly made and seconded to put the Liberty Ride in the Patriots <br />Day parade. Motion accepted. <br />• Need presented for a locked office space for the Liberty Ride. <br />• Meeting adjourned 6:30 pm. <br />Respectfully Submitted, <br />Paul O'Shaughnessy, recording secretary <br />