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,ops75 Town of Lexington x Tourism Committee D APRIL19' Dawn McKenna, Chair (781) 862-0500 ext 84585 FX i N can Tourism Committee Minutes August 8, 2019 Members Present: Dawn McKenna, Margaret Coppe, Jon Himmel, Trisha Kennealy, Marsha Baker Guests: Harry Forsdick Staff Present: Casey Hagerty and Katie Johnson Members Absent: Bebe Fallick, Kerry Brandin, Erica McAvoy, Wim Nijenberg 1) Staff Report 15 minutes a) Financial data Katie Johnson explained that sales at the Visitors Center are down about 70% compared to this time in 2018. June was a better month than July this year which is different from past years. Casey Hagerty reported that Liberty Ride Trolley Tour tickets are off by about 30 tickets per month,but charter sales were up by 33 tours in 2019 compared to 2018. 2) Visitors Center 90 minutes a) Grand Opening Event Katie Johnson explained that she has started to work on a few concepts for the Grand Opening Celebration for the new building. One idea is to host a fundraising event which would give people a sneak peak of the building before it is truly open to the public. She is also planning on hosting an event for the community and invite local and state representatives. The committee decided that they were in favor of hosting a fundraising event and will approach the Board of Selectmen about this process. They will work with Katie regarding the details of the events. b) Funding Dawn McKenna asked the committee to think about a visual way to represent a fundraising goal, similar to a thermometer that has a Lexington twist to it. The majority of the committee also decided to look into options for naming rooms, corporate sponsorships, and monogrammed pavers and benches. c) Media content and AV Equipment Jon Himmel explained that he, Marsha Baker, Harry Forsdick and Fred Johnson are continuing to work on the technology for the new Visitors Center. They have called some companies that the Economic Development Office (Megan Zammuto) had researched,but felt that those companies did not meet the requirements that they have. They have worked with Mike Cronin to work out a process for procuring the services that they need. Jon and Harry are working on a Request for Proposals which will go out in the coming weeks. d) Lower level content The committee then reviewed the proposed concept for the lower level content submitted by exhibit designer Michelle Jarvis. She is proposing one mural covering 11-15 topics. The committee discusses this proposal. Some felt the space would better be served by videos and screens. The committee decided that they will be able to use screens in the future on other walls and should continue with the proposed mural concept. A motion was made and seconded(5-0) to approve the conceptproposal of one mural and ask that the financial design services proposal be based on a range of costs low and high with examples. 1625 MASSACHUSETTS AVENUE•LEXINGTON,MASSACHUSETTS 02420