1976-01-28 - Laserfiche WebLink

Browse Search

r . ~ ` HISTORIC DISTRICTS C061MISSION January 28, 1976 A meeting of the Historic Districts Commission was held on Wednesday, January 28, 1976, in the Selectmens Meeting Room. Present were Commissioners Wilbur b1. Jaquith, Chairman; Georgia H. Williams, Secretary; Thomas J. Holzbog, Donald J. Shaw; and Associate Commissioner Oliver F. Hooper who was appointed to serve for S. Lawrence Whipple. Representing Brigham's were Mr. Henderson and Mr. Anthony Dedousis and representing Stop & Shop (Athens Realty Trust) were Robert Ross and Jack McCarthy. It was stated that the Building Department had issued a Permit to change the Buttrick's sign which had previously been on the fascia board of the store. Mr. Henderson said that he was not aware that Brigham's had to come before this Commission. Mr. Jaquith said that you know that we turned down the sign proposed for your store in the Center of Lexington. Mr. Henderson said, "tell us what you would like to see". Mr. Jaquith said that the Commission would like to see the sign removed and a somewhat different sign erected. Mr. Henderson said that Harold Chalfin of Back Bay Sign Company had been told by the Building Department that this store was not in a Historic District. The Building Department then issued a Permit for the installation of this sign. Mr. Henderson said that our identification is our logo and that he cannot go back to the company and justify expenditure of $800-$1000 for this sign. Mr. Jaquith said that, knowing our feeling for the proposed sign for Massachusetts Avenue,-you should have contacted the Com- mission re the Bedford Street Store. Mr. Henderson's answer was that the Building Department told Mr. Chalfin's secretary that it was not necessary as the store was not in a Historic District.. Mr. Jaquith said that you got the wrong information and that it has not been possible to pin down who gave you the information. He added that you have a sign that the Commission feels is inappropriate - the most objectionable section is the red, white, and blue garland. Mr. Henderson said that replacing this sign would be difficult to "sell" to his company unless bargaining on the Massachusetts Avenue sign is done. Pir. Dedousis said that they spent a great deal of money for the sign. Mr. Henderson said that the most important part is the word "Brigham's" in their logo form. Mr. Jaquith said that the Commission does not like the blocking of the letters. Mr. Hooper said that the objection is not nedessarily the logo but the letters. Mr. Holzbog said that the Commission's responsibility is to the Town and our attempt is to improve signs, buildings, etc. Mr. Henderson said that there are many different types of signs in that shopping area - different types of lettering, colors, and logos. He said that the logo is the one thing that is important to Brigham's. He added that all he wanted if the availability to use the logo on both stores. Mr. Jaquith said that;. when he first became a member of the Commission, no logos were allowed at all. He stated that the Commission has allowed some logos when the Commission felt that they are in good taste for the Town of Lexington. He said that unforunately we do not feel that this logo is appropriate.