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HISTORIC DISTRICTS COMMISSION <br /> A meeting of the Historic Districts Commission was held on Wednesday, <br /> June 25, i975, in Room G15, Town Office Building, Lexington, Present were <br /> Commissioners Wilbur M. Jaquith, Chairmen; Georgia H. Williams, Secretary; <br /> Donald J. Shaw; S, Lawrence Whipple; and Associate Commissioner Oliver F. <br /> Hooper, Mr. Hooper was appointed to serve for Commissioner Thomas J. Holzbag <br /> who was unable to be present. <br /> It was stated that a building permit had been issued fora new sign for <br /> Brigham's at the Stop and Shop shopping center without a hearing before or <br /> approval from the Commission, <br /> Mr. Shaw moved that the signs of "Hearth & Homespun" be disapproved <br /> without prejudice unless an extension is received on or before June 30th <br /> extending the time of the application to July 31, 1975. Seconded by Mr. <br /> Hooper grad unanimously VOTID. <br /> An adjourned hearing was held at 8:i5 P.M. an the application of Grace <br /> F. Rows and Rowe Chevrolet fora new Erse-standing sign on the premises at <br /> 37-41 Bedford street, which is within the Battle Green District. Attorney <br /> David Murphy and Kenneth $onner represented. the applicants. Mr. Murphy <br /> said that they have done an investigation to see what is more acceptable, <br /> He said that atmaller sign, 4'9/16" x 4'9/16", can be erected on a single <br /> black sign pole 17' high. The sign can be illuminated from within but the <br /> guts can be removed and the sign illuan?i.nated from without, The sign would <br /> be 12-15" thick. On the face of the sign would appear the logo, Chevrolet, <br /> and Rowe Chevrolet below. The sign would be white plastic with aluminum <br /> casing and the steel pole would be painted black. The logo is painted on <br /> the inside. If the sign is not interior lit, then floodlights would be nec- <br /> essary. Mr. Jaquith asked Mr. Murphy what they expect to gain from this <br /> sign. Mr, Jaquith said that the existing sign has the word "Rowe", the <br /> logo, and the word "Chevrolet". He asked how much mars the proposed sign <br /> would do than the existing sign if the Commission doss not permit an in- <br /> tenor lighted sign. Mr. Bonner said that Chevrolet is trying to stand- <br /> <br /> , ardi$e all of their signs throughout the country. Mr. Murphy said that they <br /> had to eliminate the letters "GM" but that it would still be a standard sign <br /> if the sign is white with blue letters which more readily identifies a <br /> Chevrolet dealership, Mr. Jaquith said that he has no abjection to the ex- <br /> isting sign and that he cannot see that this proposed sign is really going <br /> to accomplish anything more than the existing sign. Mr, Murphy said that <br /> General Motors has done studies on signs and want to standardize all of their <br /> signs. Mr. Jaquith said that this is a different type of community and that <br /> General Motors should consider location and community in designing signs. <br /> Mr. Whipple asked how the sign would be lighted if not interior lit and Mr. <br /> Bonner said by floodlights which are not good, Mr. Jaquith asked what would <br /> happen to the floodlight on tap of the existing sign grad Mr. Bonner said <br /> that nothing would be allowed on the sign pole, Mr. Jaquith asked if ar:Tp <br /> thinner sign is made and Mr, Pfurphy said that this is the standard thickness, <br /> Mr. Shaw said that he does not like the proposed sign and. that he likes the <br /> existing wood sign. Mrs, Williams said that she feels the same way, The <br /> hearing was adjourned at 9s00 Y.M, i <br /> <br />