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Town of Lexington <br />Tourism Committee <br />Dawn McKenna, Chair (781) 862 -0500 ext 84585 <br />Minutes <br />Wednesday, November 9, 2016 at 4:30 — 6:00 pm <br />Parker Room (Lower level Town Office Building) <br />Members Present: Kerry Brandin, Margaret Coppe, Bebe Fallick, Jon Himmel, Dawn McKenna, Wim <br />Nij enberg <br />Staff Present: Megan Zammuto <br />Center Committee Liaison: Fred Johnson <br />Members Absent: Marsha Baker, Trisha Kennealy, Leeying Wu <br />1) Center Streetscape <br />Jon Himmel discussed the Center Streetscape Design Review AdHoc Committee. The project has <br />been under design for a number of years. Jon is looking for the Tourism Committee to formally <br />endorse the work the AdHoc committee. Jon read a motion that he prepared and the committee asked <br />questions. The committee will review an updated version of the motion at the November 30th <br />meeting, and vote to approve the motion at that time. <br />2) Minutes <br />The committee reviewed and voted to approve the minutes from the Tourism Committee Meeting <br />held on October 26th. The motion was approved unanimously. <br />3) Masha Traber Retirement Party <br />The committee discussed the upcoming retirement celebration for Liberty Ride Coordinator Masha <br />Traber. <br />4) Committee Marketing Strategy <br />The committee continued the discussion of the tourism committee marketing strategy. Members <br />asked what role the committee should play in event planning in the future. The committee also <br />discussed international marketing priorities and the interest in a study researching the impact of a <br />new visitors center. The committee decided to continue the marketing strategy discussion at the next <br />meeting. <br />5) Staff Updates & Miscellaneous <br />Megan Zammuto discussed a potential contract with a tourism /branding photographer that could <br />help to create contact for web and print advertising. The committee was interested in this <br />augmenting marketing content for future projects. <br />Adjourned at approximately 6:OOp.m. <br />Respectfully submitted, Megan J. Zammuto <br />Approved, November 30, 2016 <br />1625 MASSACHUSETTS AVENUE • LEXINGTON, MASSACHUSETTS 02420 <br />