2016-10-26-TOUR2-min - Laserfiche WebLink

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Town of Lexington Tourism Committee Dawn McKenna, Chair (781) 862 -0500 ext 84585 Minutes Wednesday, October 26, 2016 at 4:30 — 6:00 pm Parker Room (Lower level Town Office Building) Members Present: Kerry Brandin, Margaret Coppe, Bebe Fallick, Trisha Kennealy, Dawn McKenna, Wim Nijenberg Staff Present: Megan Zammuto Center Committee Liaison: Fred Johnson Members Absent: Marsha Baker, Jon Himmel, Trisha Kennealy, Leeying Wu 1) Town Report Committee members reviewed the draft Town Report and made edits to the draft. Chair, Dawn McKenna noted committee changes and made edits to the report. Committee members suggested edits include adding statistics such as people counter data in the Visitors' Center, Liberty Ride ridership and clarification on the "multiplier effect." Committee members discussed the committee charge. 2) Tourism Committee Operations — Staff Updates Megan Zammuto updated the committee on the Liberty Ride hiring process, and a recent Greater Merrimack Convention and Visitors Bureau survey. 3) Updates & Miscellaneous Dawn McKenna gave the committee an update on several capital projects. Town staff has decided not to coat the Minuteman Statue with a sealing agent. They will continue to thoroughly clean the statue. The public works staff is also working on the Battle Green Master Plan and Antony Park. The Visitors' Center is on the list of potential capital projects for the Town, however it is listed as unlikely to move forward this year. 4) Committee Marketing Strategy The committee discussed their role in tourism marketing with the operational tasks transferring to Town staff The committee discussed their role in promoting and organizing events. The conversation also led to the future of Revolutionary Revelry. The committee reviewed costs and attendance and discussed the future of the program. Several members were interested in promoting events that are organized by other partners in Lexington. Dawn McKenna asked the committee to think about the future of tourism in Lexington, as well as their thoughts on Revolutionary Revelry. The goal is to take a vote to continue or discontinue the program at the next meeting. The committee also discussed the role of public art in Lexington. Many events that had the most energy include the public pianos, arts event etc. 5) Minutes The committee reviewed the minutes from meetings held on May 12th, May 26th, June 14th and October 5th. 1625 MASSACHUSETTS AVENUE • LEXINGTON, MASSACHUSETTS 02420