2016-10-05-TOUR2-min - Laserfiche WebLink

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Town of Lexington Tourism Committee Dawn McKenna, Chair (781) 862 -0500 ext 84585 Draft Minutes Wednesday, October 5, 2016 at 4:30 — 6:00 pm Parker Room (Lower level Town Office Building) Members Present: Marsha Baker, Margaret Coppe, Bebe Fai ick, Jon Himmel, Dawn McKenna, Wim Nijenberg, Staff Present: Masha Traber, Megan Zammuto Center Committee Liaison: Fred Johnson Members Absent: Kerry Brandin, Leeying Wu 1) State Committee on Tourism, Arts & Cultural Development 2016 Listening Tour — Fri. 10/14 The committee discussed the listening tour. All committee members and tourism partners are encouraged to attend. 2) Liberty Ride 15th Anniversary Celebration The committee discussed the 15t Liberty Ride Anniversary and decided to host a joint celebration in honor of Masha Traber's retirement. The committee decided to look into the Community Center during the week of November 16th. Bebe Fallick and Margaret Coppe agreed to help work on the celebration. 3) Tourism Committee Operations — Staff update Staff updated the committee on where the Liberty Ride Coordinator position has been posted. The committee gave suggestions and Megan Zammuto agreed to follow up and continue to post the position in the suggested locations. People counter figures are slightly down from 2015. Staff updated the committee on the online ticketing project. IT has taken the lead on this project and the goal is to select a vendor by November 1 and have the product live by March 1st 2017. The committee also discussed the Visitors Guide and Map. We have almost run out of the product and it is now time to consider updating the brochure. The committee discussed possibly going in a different direction in the future, with a more robust map. Ideally the process would include all other Lexington tourism partners. The committee decided to make minimal updates for this year, and to pursue exploring a collaborative effort on a new map as well. The committee looked over the FY16 and FY17 budget figures in their packet. Chair, Dawn McKenna suggested that the international and marketing budgets be combined and increased to $50,000. The committee also discussed the future of Revolutionary Revelry. Ideally the committee would make a decision at the next meeting, whether to continue or cancel and when to ask for increased funding. Staff updated the committee on the webpage progress. A newly designed site will be sent to the committee prior to the next meeting. A draft schedule of future meetings was distributed for feedback before being finalized. 4) Town Report — due 10/30 The committee has until October 30th to update the Town Report. 1625 MASSACHUSETTS AVENUE • LEXINGTON, MASSACHUSETTS 02420