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Town of Lexington <br />Tourism Committee <br />Dawn McKenna, Chair (781) 862 -0500 ext 84585 <br />Draft Minutes <br />Tuesday, June 14, 2016 at 3:00 — 4:00 pm <br />Parker Room (Lower level Town Office Building) <br />Members Present: Marsha Baker, Kerry Brandin, Margaret Coppe, Jon Himmel, Trisha Kennealy, Dawn <br />McKenna, Wim Nijenberg, Leeying Wu <br />Staff Present: Carol Kowalski, Melisa Tintocalis, Masha Traber, Megan Zammuto <br />Center Committee Liaison: Fred Johnson <br />Members Absent: Bebe Fallick <br />1) Website Discussion — Carol Kowalski, Assistant Town Manager for Development <br />The committee members summarized their issues with the new webpage on the Town of Lexington <br />website. The committee asked to show the group attractive websites from other municipalities including <br />Plymouth, Provincetown and Salem. The committee members voiced concerns, by stating that it looks <br />extremely dated, and it is not the latest technology. Some committee members expressed that this is a <br />mediocre website and it shows the lack of commitment to Tourism in Lexington. Committee members <br />expected to see another version of the site before the actual creation of the site. Members were frustrated <br />that they received funding to go forward with a site that was never created. Some members thought <br />leaving the current website would be an improvement instead of going to a new site. <br />Town staff explained the goals of the new Lexington website, including cohesion, mobile accessibility, <br />ability and ease of editing and creation of content. The committee and staff discussed the fundamental <br />disagreement when it comes to creating a tourism site. Carol Kowalski recommended the exploration of <br />creating a DMO as other municipalities have done to embrace tourism. <br />Town staff agreed to pass the concerns along to Webmaster Kathy Santos. As we move forward, Kathy <br />will bring pages of the website to the committee for their review. Members would also prefer a link to <br />the website so that they can experience the site on their computer and mobile phone. The committee <br />discussed interest and seeing what has been created to date, and consider working with what we have <br />already created. <br />Committee members pointed out errors and suggestions on the current Tour Lexington website. Megan <br />made a note to pass corrections along to IT as they are the only staff with the ability to edit the Tour <br />Lexington website. <br />Adjourned at approximately 4:00 p.m. <br />Respectfully submitted, Megan J. Zammuto <br />Approved, October 26, 2016 <br />1625 MASSACHUSETTS AVENUE • LEXINGTON, MASSACHUSETTS 02420 <br />