2016-05-12-TOUR2-min - Laserfiche WebLink

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Town of Lexington Tourism Committee Dawn McKenna, Chair (781) 862 -0500 ext 84585 Draft Minutes Thursday, May 12, 2016 at 4:00 — 5:30 pm Parker Room (Lower level Town Office Building) Members Present: Kerry Brandin, Margaret Coppe, Jon Himmel, Trisha Kennealy, Dawn McKenna, Wim Nijenberg, Leeying Wu Members Absent: Marsha Baker Staff Present: Megan Zammuto Others Present: Fred Johnson, Richard Pagett 1) Website Discussion The committee discussed the tourism committee webpage on the Town of Lexington website. Members discussed possible improvements, including a warmer background or a color overlay. Some members felt the look felt very dated, and it could be improved by hiring a photographer to have photos of the town throughout the year. The committee decided to elevate the conversation to the Town Manager and Selectmen. Members agreed that it should not have gone to design without approval from the committee. The discussion included questions for the IT department, such as what are the limits of the software? A motion was made to pursue conversations with Town leadership to recommend a different website strategy including a different look at feel. The motion was made by Trisha Kennealy and seconded by Jon Himmel, it was approved unanimously. 2) Marketing Local photographer David Tabling will do portraits and Revolutionary Revelry photos for the Tourism Committee. Staff discussed a recent partnership with the GBCVB and Brand USA to promote Chinese videos in China. 3) Revolutionary Revelry The committee members discussed past Revolutionary Revelry events including Fitness Fridays. The Chair asked the committee for volunteers to help staff and coordinate future events. 4) Liberty Ride /Battle Green Operations Staff updated the committee on the operations of both the Liberty Ride and Battle Green programs, both of which are going very well so far this season. 5) Tourism Committee Operations — Staff update Megan updated the committee on a recent National Park Press release, presentation to Town Meeting, and potential partnerships with the GMCVB. 6) Selectmen Goal Setting Recommendations from Tourism Committee The committee discussed the Visitors Center and the Tourism operations transition. The committee agreed on four goals outlined in the below motion. 1625 MASSACHUSETTS AVENUE • LEXINGTON, MASSACHUSETTS 02420