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2021-11-18-TOUR2-min
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2021-11-18-TOUR2-min
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1/19/2023 2:06:32 PM
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2021
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Minutes - TOUR2 - Tourism Committee
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<br />2 <br /> <br /> <br /> <br />This coming weekend, there will be a Sculpture Rehearsal which will be a working session for Meredith. <br />Town Boards and Committees will be able a full-size rendering that will provide a sense of the mass and <br />scale, in the groups preferred location. Meredith will show how her work moves from 2-dimentional sketches <br />to 3-dimensional mockup. Committee members asked questions. The Committee will need time to absorb the <br />information presented and Dawn suggested that the Tourism Committee attend the rehearsal if possible. <br />Further discussion and a vote on the Committee’s recommendation will be held at a subsequent meeting. <br /> <br />3) Economic Development Coordinator Report <br />Casey Hagerty reported that 11,000 people visited in October generating $33k in sales. Events are beginning <br />to be held in person again, one of which is the Taste of Lexington planned for December 2nd. The tree <br />lighting will also take place in Depot Park. Casey listed the new businesses that have opened in Lexington or <br />plan to open soon. <br /> <br />Sandhya Iyer described the federal funding that Lexington will receive. Lexington’s share of American <br />Rescue Plan (ARPA) fund is $9+ million over two years. Staff continues to recommend to the Select Board <br />projects for use of those funds. One suggestion being recommended is a participatory budgeting process. <br />Sandhya described how that might work. Dawn reported that at the November 1st meeting of the Select Board, <br />she stated the Tourism Committee thoughts on use of funds. Tourism is an investment that pays off <br />economically, Dawn told the Select Board and one of the prime purposes of ARPA is for economic <br />development. The Committee appreciates the support expressed by the Town Manager and Senior <br />Management Team for recommending funds to rebuild the website. Dawn informed the Board that other <br />tourism focused uses either have not been discussed or not supported by staff: Replacing the 15 year old <br />Liberty Ride trolley (possibly electric) which would help control the fixed costs; financial support for the <br />Liberty Ride and Visitors Center Revolving Funds as these operations were dramatically hurt during the <br />pandemic and resulted in furloughs and shutting down winter operations from which funding has not <br />recovered; funds for town sponsored events in the proposed Cultural District and events in general; seed <br />money for the ultimate use of the Stone Building; broadly supporting staff; and towards the 2025 celebration. <br />Dawn also indicated that the proposals along the Bikeway made sense as the Visitors Center was designed to <br />take economic advantage of the bikeway and as a connection to East Lexington for the Cultural District. <br /> <br />The Committee agreed to schedule a joint meeting with the Center Committee to discuss common goals for <br />ARPA spending to be presented to the Board. <br /> <br />Following an email from Dawn this week detailing the 15 sets of minutes dating back to February 2020 that <br />remained outstanding and the number of requests to have them completed over the last 18 months, Sandhya <br />indicated that Casey would be working on bringing the minutes up to date. <br /> <br />4) Tourism Goals and Implementation <br />Phase II of the Battle Green Master Plan is moving along. It is expected that bids will be opened soon and the <br />project would begin after Patriots’ Day and run into late summer, early fall. Michelle Jarvis is working with <br />the artist selected to provide image and content for the interpretive rails for the Battle Green and the Belfry <br />Hill accessible viewing area are being prepared for the December 16th meeting. <br /> <br />Following confirmation that the Commission on Disability supported the benches proposed for the <br />area, the Select Board unanimously voted at their November 15, 2021, to approve the Tourism <br />Committee's request. Along Mass. Ave. there will be 6-8’ black metal Victor Stanley benches with <br />backs on the Battle Green. The backless benches along Bedford Street will be similar, however will <br />be ordered from a different company. The Victor Stanley the base of the backless version has a <br />“knocked kneed” look which is different from the version with backs. As approved, the 6’ Belson
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