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RECEIVED <br /> p`OV3s moiR L <br /> 0 775 c� 2022 27 JI II'ri„ 12A,3 Iji <br /> = w <br /> "roWN CLERI( <br /> v APRILI9' LEXING'T'ON <br /> mm Im �Po,, Ips ply,g <br /> FX 1 N GTO L �°� IV�"CL °� �llm IB�V V'�'UI uP'%N. <br /> Town of Lexington <br /> Tourism Committee <br /> Dawn McKenna, Chair (781) 862-0500 ext 84585 <br /> Tourism Committee Minutes <br /> January 14, 2021 3:30 — 6:00 pm <br /> Virtual via Zoom <br /> Members Present: Dawn McKenna, Kerry Brandin, Bebe Fallick, Erica McAvoy, Margaret Coppe, Marsha <br /> Baker, Wim Nijenberg <br /> Staff Present: Casey Hagerty, Sandhya Iyer, Carol Kowalski <br /> Liaisons Present: Jill Hai- Select Board, Fred Johnson- Center Committee <br /> Guests: Erin Sandler-Rathe, William Mazza, Melanie Tanionis, Innessa Manning, Sarah Boulos <br /> Rebranding Discussion <br /> The Committee reviewed the marketing materials that staff has been using over the past few years. Staff <br /> explained the process for the rebranding campaign. Staff will be leading the effort and will be looking for a few <br /> interested members from the Tourism Committee to help with that effort. Kerry Brandin and Dawn McKenna <br /> volunteered to help. The rebranding group will also include members of the public, other staff members, and <br /> Select Board members. The smaller group of stakeholders will work with the designer and bring back their <br /> preferred design to the Tourism Committee for review. The expected delivery date of the new brand is late <br /> Winter 2021. <br /> Arts Cultural District and Arts Cultural Group <br /> The Lexington Council for the Arts and the Tourism Committee are interested in gathering a group of <br /> stakeholders to begin meeting to prepare to apply for a Cultural District designation once that application <br /> process opens up. Margaret Coppe agreed to help organize the group. <br /> FY2022 Budget <br /> The Committee reviewed the Organizational Chart for the Economic Development Office and the FY 2022 <br /> White Book. <br /> Staff Report <br /> The Visitors Center reports doing $5,000 in sales in the month of December. This was the second best month <br /> after October since the Visitors Center has been opened. Staff focused on hyper local marketing to get the word <br /> out about the offerings at the Visitors Center. <br /> In person Patriots' Day activities are canceled for 2021. <br /> 1625 MASSACHUSETTS AVENUE•LEXINGTON,MASSACHUSETTS 02420 <br />