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RECEIVED Op�OV5177ORNiyc 2022 27 Jan,. 12A6 pii,n••:~n � r ? ERK z an m I� @@ yg�� XIAPRIL 19' NGTO Town of Lexington Tourism Committee Dawn McKenna, Chair (781) 862-0500 ext 84585 Tourism Committee Minutes November 12, 2020 3:30 —6:00 pm Virtual via Zoom Members Present: Dawn McKenna, Kerry Brandin, Bebe Fallick, Erica McAvoy, Margaret Coppe, Wim Nij enberg Staff Present: Casey Hagerty, Sandhya Iyer, Carolyn Kosnoff, Carol Kowalski Liaisons Present: Jill Hai, Select Board, Fred Johnson- Center Committee Updates and Miscellaneous Dawn McKenna reported that Lexington was just named the 92 Best Small City in America. The doors for the "Go Out Doors"public art installation are up on the Bike Path along Hancock Street. Dawn McKenna reported that a group of students and residents is working on getting Lexington named as a Bee City. Katie Johnson works with the Lexington Bee Company closely and sells their products in the Visitors Center. Dawn McKenna reported that Fox is filming a program called the Unsung Revolutionary War Heroes. Staff is working with Fox to coordinate on the filming and acquire the B-Roll. The 250'Anniversary Committee has started meeting with other Towns and is working on getting a dedicated stamp to commemorate the event. Stone Building Reuse Feasibility Ad Hoc Committee is starting to meet and will keep the Tourism Committee apprised of their activities. A Lexington High School Student, Mikhail Alperovich,presented a website that he built which is dedicated to the history of the 5 Ships named after the Battle of Lexington. Staff will work with him to incorporate his website into the Town Website so that it is accessible to everyone. Visitors Center and Liberty Ride Budget Discussion Casey Hagerty provides an update on the marketing budget. She explained that the money has been allocated for a variety of ads including Group Tour Magazine, Bus Tour Magazine, Yankee, and the Greater Boston Website. The money will also be used for the rebranding. FY2022 Budget Casey Hagerty explained that Staff is exploring multiple paths for the next fiscal year. Projections have been difficult because everything is in flux with COVID. Carolyn Kosnoff explained that this has been a very difficult year for the Visitors Center and Liberty Ride operations. The Visitors Center ended Fiscal Year 2020 in a deficit. Fiscal Year 2021 is also operating in a deficit. 1625 MASSACHUSETTS AVENUE•LEXINGTON,MASSACHUSETTS 02420