2021-06-24-MMC-min - Laserfiche WebLink

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Committee Questions and Discussion: Responding to a question, Doug explained that the Design Advisory Committee (composed of professionals) usually participates on public buildings and signage. In response to question about more signage, Dawn described the three new interpretive rails that will be installed behind the Captain Parker statue, a new walking map, and all the new additional information that has become available in the new Visitors' Center. Funding for projects has been achieved via grants and the tax levy. Implementation of projects is ongoing, including restoration of the Hayes Fountain at the base of the Captain Parker statue. TourismlEconomic Development: Tourism Opportunities Next, Dawn talked about the opportunities for collaboration between Tourism/Economic Development and the Monuments & Memorials Committee. Tourists are defined as those who travel 50 miles or more to arrive at their destination, and stay overnight. Cultural tourists are those "day trippers"who travel within 50 miles. The Massachusetts Office of Travel and Tourism collects detailed information and publishes local, state, and national data. Two people counters at the entrances of the Visitors' Center collect visitation numbers. Tourism is an essential part of Economic Development. As we develop our inventory of town monuments, the M&M Committee is invited to place a link on the Tourism website, www.tourlexington/us/attractions. Other opportunities include the various brochures, pamphlets and tours offered by Tourism; marketing vehicles such as Facebook, Twitter, and specially targeted messaging; and special events. Information on these various events/opportunities is available at the Visitors' Center as well as on their website. Dawn expressed the value and the importance of collaboration among the various stakeholders. Patriots Point Walk:Miles and Smiles Historic Monuments Project Wei Ding, Gabriel Sui, Trevor Xing-Xie, Town Celebrations Committee The Town Celebrations Committee introduced this project to the community for Patriots' Day. Residents identified monuments on an interactive map, visited the monuments, tracked their miles on GPS, took photos at the sites, and received prizes for most miles traveled. Wei Ding introduced the Lexington Computer Science Team and her role as mentor. Gabriel and Trevor explained that they began by creating the Interactive Maps using existing material (Google's "Custom Map" feature} and then created new features of their own. These included the physical location on the map, a photo of the site, and a written description. People were encouraged to take personal photos while at the site. Linda invited the group to join with Tourism and Monuments and Memorials to develop similar continuing projects related to our database development. The group welcomed the idea of a collaborative, integrated effort with all material kept in one place. Danjun offered to be the liaison among the Monuments and Memorials Committee, the Tourism Committee, and Wei's team.