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`pus Wo <br /> pQ' 1775 1'C <br /> v <br /> APRIL 19 <br /> SFX II61 <br /> Town of Lexington <br /> Tourism Committee <br /> Dawn McKenna, Chair info@tourlexington.us <br /> Tourism Committee Minutes <br /> May 6, 2021 3:30 —6:08 PM <br /> Virtual via Zoom <br /> Members Present: Marsha Baker, Kerry Brandin, Sarah Boulos, Margaret Coppe, Bebe Fallick, <br /> Dawn McKenna and Wim Nijenberg <br /> Members Absent: Jon Himmel <br /> Staff Present: Casey Hagerty, Economic Development Coordinator, Sandhya Iyer, Economic <br /> Development Director, Katie Johnson, Visitors Center Manager and Meghan McNamara, Land <br /> Use Department Assistant <br /> Liaisons Present: Fred Johnson, Center Committee, and Jill Hai, Select Board (arrived at <br /> 4:OOpm) <br /> Guest: Chris Kauffman, Acting Executive Director, Lexington Historical Society <br /> 3:30 PM <br /> 1) Lexington Historical Society Leadership introduction <br /> Chris Kauffman was introduced as the Acting Executive Director of the Lexington Historical <br /> Society. He will attend the meetings until a new Director is selected. The new Director will <br /> be extended an invitation to serve on the Committee. <br /> 2) Economic Development Coordinator Report <br /> a) Visitors Center Operations: . <br /> i) People Counter Data—Patriots Day Friday—Monday, April 2021 Ms. Johnson informed <br /> the Committee that there were 500 visitors on Patriot's Day 2021 and an estimated 1,000 visitors <br /> over the course of the entire holiday weekend. <br /> ii) Sales Data: The Visitors Center reported a total of$9,530 of net revenue for 2021 and a <br /> total of$3,000 on Patriots Day alone. These cumulative values of 2021 all sales in 2019. <br /> iii) Staffing: new staff onboarding and orienting. <br /> iv) Hours: The Visitors Center will be staying open until 4:00 every Friday. <br /> 1 <br />