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`pus MOgN� pQ' 1775 1'C v APRIL 19 FX I IN UV Town of Lexington Tourism Committee Dawn McKenna, Chair info@tourlexington.us Tourism Committee Minutes February 4, 2021 3:30—5:15 PM Virtual via Zoom Members Present: Dawn McKenna, Marsha Baker, Kerry Brandin, Wim Nijenberg, Bebe Fallick, Margaret Coppe, Jon Himmel and Erica McAvoy Staff Present: Casey Hagerty, Economic Development, and Meghan McNamara, Department Assistant Liaisons Present: Fred Johnson, Center Committee, and Jill Hai, Select Board 1) Tourism Goals Implementation Discussion a. Leveraging the Visitors-based Economic Impact i. Marketing and rebranding ii. Arts Cultural District and Arts Cultural Group Ms. Coppe volunteered to assist with applying for the Arts Cultural District and stated that the application process has not yet been set up due to Covid- 19 restrictions. Mr. Steve Poltorzycki, Arts Council, stated that he is involved in both Lexington and Arlington, and can be a resource to bring linkages between the two towns. Ms. Christina Burwell of the Munroe Center for the Arts, stated that she already started a list with cultural assets that can be added to. Ms. McKenna informed the Committee that a requirement is to get approval from the town but that she is optimistic in the town's support. b. Charge and other goals The Committee discussed the possibility of holding a Patriots' Day celebration in September however the Committee believes that Patriots' day should be celebrated in April even if it means holding a virtual celebration on Patriots' Day. Ms. McKenna stated that if September becomes an option for holding larger crowds, the Committee should consider planning a larger activity, such as an official opening ceremony of the Visitors Center. 1