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Tourism Committee Minutes of the meeting of Tuesday, December 4, 2012 at 11:30 a.m. Parker Room (G -15) Members Present: Kerry Brandin, Bebe Fallick, Dawn McKenna, Denise Ricketts, Lou Sideris, Jim Shaw Staff: Masha Traber Center Committee Liaison: Fred Johnson Absent: Mary Jo Bohart, Trisha Kennealy 1. Updates a. The Massachusetts Office of Travel & Tourism is holding Tourism U on the growing China market on December 14 Denise and Dawn will attend. b. Antony Park is moving along and we will be seeking approvals at the December 5 th meeting of the HDC. Also, Christina Gamota is hosting a French holiday fundraising party at her house for the Park on December 7 . c. Work has begun on Revolutionary Revelry 2013. It was suggested that we work on having a printable on -line version of the calendar. Also, Committee members were frustrated that the 300 Committee was not part wanting to be part of the festival. It would reflect poorly if the final celebrations of Memorial Day weekend were not part of Revolutionary Revelry. d. Given that most tourists are either coming or going from Salem, Dawn and Masha will be meeting with the Salem Tourism sites on December 13 to see if we might collaborate. The Director of the Salem Witch Museum is a college friend of Dawn's. e. Whether or not we should pursue the Phase III Battle Green Master Plan funding for this year was discussed. The Town is currently working on engaging the parking and traffic consultant to include tourism information in proposed changes to the Center. This study was one we had requested as part of the Master Plan. Carl Valente decided to combine it with an overall Center study which made sense to the Tourism Committee. L Committee vacancies were discussed. Suggestions included someone from the business community — Bill Wright (Avenue Deli), Joe Rancatore (Rancatore's Ice Cream), Pat Clancy (Candy Castle), Kathleen Kearney (Atlas Travel). 2. Signage a. Fred Johnson presented the Center Committee suggestion that we change the parking signs to the standard P. The Committee was willing to consider changes to the sign as we all agree that the current parking signs are not effective. Suggestions were made as to how we could maintain the current signage program and still provide more effective signs. Kerry is going to mock -up some possibilities. b. Dawn, Paul and Lou have met with Christopher Bing regarding the Battle Green sign. We are now reviewing sketches and hope to have these signs available to bring to the Committee in the near future. c. The HDC hearing for the three new signs we wish to propose for The Belfry, the back of the Visitors Center, and for Massachusetts Avenue in front of the Visitors that are additions to the signage program will be this Thursday, December 6th 1625 MASSACHUSETTS AVENUE • LEXINGTON, MASSACHUSETTS 02420