2012-12-19-TOUR2-min - Laserfiche WebLink

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Lexington Tourism Committee Minutes of the meeting of Wednesday, December 19, 2012 at 11:30 a.m. Parker Room (G -15) Members Present: Mary Jo Bohart, Bebe Fallick, Kerry Brandin, Trisha Kennealy, Dawn McKenna, Denise Ricketts, Staff: Masha Traber Center Committee Liaison: Fred Johnson Guest: Rick Abrams Absent: Lou Sideris, Jim Shaw Updates a. MOTT Tourism U on China 12/14 i. China is considering a direct flight to Boston. ii. We want to make inroads to make sure we are prepared with Chinese language materials and poise us to work with this market by having someone from the Chinese community on the committee iii. We need to find someone willing to translate our tour and that we have paid guides— French and Spanish, Chinese b. Meeting with Salem Tourism Sites 12/13 Pilgrims, Puritans and Patriots i. The witch museum sees 200,000 people a year ii. Destination Salem is funded with $187,000 drawn from tax levy and their office are in City Hall. Businesses provide additional support. c. Budget Presentation- a level service budget presented to BOS d. Patriots Day Weekend —The Old Guard Fife and Drum Corps will be performing on Monday afternoon; shared with Celebration Committee that we are willing to publicize e. Miscellaneous - an article from Boston Globe about Larry Meehan who worked with the Greater Boston Tourism Board was shared. Tourists want much more they want regional experiences; gave example of Marlborough bringing in people to city because they can stay in a more affordable places. Christopher Bing is working on A Christmas Carol. We are hoping to implement the Constant Contact management of emails who want to be notified of events in Lexington soon, per our prior vote. 2. Minutes Review and Approval a. Upon motion made and seconded, the minutes of June 4 th and June 18 were approved. b. A draft of the minutes from October 30 were distributed for the committee to review and approve at a subsequent meeting. 3. Antony Working Group a. Antony Park Fundraising —have raised $20k of the $50k goal already i. A French A Faire – February 10 discussed method of accepting credit cards. ii. Dinners –We are hoping to have 10, so far we have The Gamotas, March 23, the Nishimura/Kiernans Feb 23, The Brandins 3/30, the Cramptons tbd, and Kennealy tbd. Help sought to find others willing to host. iii. Direct Ask - Sending out a mailing when ready. 1625 MASSACHUSETTS AVENUE • LEXINGTON, MASSACHUSETTS 02420