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Lexington Tourism Committee <br />Minutes of the meeting of <br />Tuesday, October 30, 2012 at 3:30 p.m. <br />Legion Room <br />Members Present: Kerry Brandin, Bebe Fallick, Trisha Kennealy, Dawn McKenna, Denise Ricketts, Jim <br />Shaw, Lou Sideris <br />Staff: Masha Traber Guests: George Burnell, Fred Johnson Carl Valente <br />Absent: Mary Jo Bohart <br />Selectmen Liaison: Peter Kelley <br />1) Selectmen Meeting Regarding Strategic Plan for Tourism — George Burnell <br />George has invited what he referred to as "all of the stakeholders" a group to a meeting on <br />November 28 to discuss a strategic review of tourism. They include Peter Kelley and George <br />Burnell for the Selectmen, Larry Smith and Pam Shadley for the Chamber of Commerce, Fred <br />Johnson and Jerry Michelson for the Center Committee, Susan Bennett and Paul Ross for the <br />Historical Society, John McWeeney for the Economic Development Advisory Committee, Lou <br />Sideris for the National Park Service, Richard Travis from the Museum, Bill Pool and Bill Mix <br />from the Lexington Minutemen. He has also asked Dawn to come with someone from the <br />Tourism Committee. All are welcome to participate. <br />He is looking to discuss their objective as committees. A set of questions has been given to him <br />and no effort has been made to answer the questions. He is looking to identify issues to be part <br />of dialog. <br />The Tourism Committee was very skeptical about the meeting, the participants, and the <br />questions that are forming the agenda. Each Tourism Committee member present at the meeting <br />expressed serious concerns with the process and whether it was appropriate to have people <br />making decisions about tourism who have not been at the table for these discussions. Those <br />invited have a narrow purview. George is creating confusion amongst those with whom he is <br />speaking about whether these efforts are supported by the Board. <br />Some questions asked by the Tourism Committee: <br />1. What is the title of the group? <br />2. Can you point us to a model of another committee who went through visioning and then <br />have another group come in to decide on their vision? <br />3. Why is George proceeding with a process that is not supported by the majority of the <br />Selectmen? <br />When questioned, by Peter Kelley, George refused to identify from whom the questions were <br />coming. Rather he indicated that he did not have a model for doing this, there were some <br />questions that need to be discussed and he wanted to come to some resolution. George indicated <br />that at the Selectmen's goal- setting session in June, they did not have sufficient time to discuss <br />the direction the Board would like to see for the Town's tourism efforts. <br />The Committee proceeded to go through the questions. Many of the questions showed a lack of <br />understanding. For example, cultural tourism is defined by the Massachusetts Cultural Council <br />as recognizing that people within your own community can be tourists. Cultural tourists (those <br />less than 50 miles from Lexington) come back over and over and statistics show that cultural <br />tourists spend more time and money in the community. The state recognizes tourism as the <br />