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Lexington Tourism Committee <br />Minutes of the meeting of <br />Monday, Apri130, 2012 at 4:00 p.m. <br />Room G -15 <br />Members Present: Mary Jo Bohart, Bebe Fallick, Dawn McKenna, John Patrick, Denise Ricketts, Jim <br />Shaw Staff: Masha Traber <br />Absent: Kerry Brandin, Carla Fortmann, Mary Gillespie, Nicole Lewis, Paul O'Shaughnessy, Lou Sideris <br />1) Liberty Ride Operations <br />The Liberty Ride operations have begun. Changing the start of to the Visitors Center has <br />already proven to provide more opportunities to steer riders into downtown businesses and <br />the Historic Houses. Masha believes that if the trend continues there will be a significant <br />increase in the number of passengers visiting the houses this season. Parking arrangements <br />are working with a few kinks being worked out along the way. <br />2) Revolutionary Revelry <br />An update on the second year of Revolutionary Revelry was discussed, and the calendar <br />distributed. Help is needed to deliver calendars, take shifts in the tends, sell tickets, and be a <br />person -in- charge at events. This year we have added Twitter/Facebook and email blasts. <br />The Committee was asked to spread the word and connect with our social media. <br />3) Battle Green Signs <br />Lou and Paul have reviewed preliminary sketches for these signs with Christopher Bing. <br />Once the designs are finalized, they will be able to draft the text for them. <br />4) Minutes <br />a) On motion duly made and seconded, the minutes of April 25, 2011 were approved. <br />b) On motion duly made and seconded, the minutes of June 20, 2011 were approved. <br />c) On motion duly made and seconded, the minutes of January 9, 2012 were approved. <br />5) Visitors Guide <br />Help is needed to verify businesses and identify new businesses since the last version was <br />printed. Mary Jo offered to review the list and help with the updates. Consideration for <br />additional categories should be given such as car rentals. Suggestions included adding the <br />"Linger in Lexington" logo and possibly some calendar events. <br />6) GMBCB Sales Advisory Meeting 5/16 at Cary Library <br />The Greater Merrimack Valley May Sales Advisory meeting will be held in the large meeting <br />room in Cary Library. The meeting is from 9 — 10:30 am. Upon motion duly made and <br />seconded, the Committee agreed to provide the trolley for a fam tour to this group, following <br />the meeting. Deb Belanger plans to print the Lexington /Concord brochure after a one year <br />absence. The wording proposed was reviewed and suggestions will be passed along to Deb. <br />1625 MASSACHUSETTS AVENUE • LEXINGTON, MASSACHUSETTS 02420 <br />