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Lexington Tourism Committee Minutes from the Meeting of: Monday, March 12, 2012 (* 4:OOpm [Town Hall, Room G-15] Committee Members Present Dawn McKenna, Carla Fortmann, Lou Sideris, Bebe Fallick, Denise Ricketts, Paul O'Shaughnessey, Nicole Lewis, Mary Jo Bohart. Committee Members Absent Kerry Brandin, Mary Gillespie, John Patrick, Jim Shaw Staff Present Masha Traber. 1) Minutes: a. On motion duly made and seconded, the minutes of February 27, 2012 were approved. 2) Liberty Ride Operations: a. The Liberty Ride tourism trolley's 2012 season will commence on (Sun.) April I' and will run on the weekends (Sat. /Sun.) until Memorial Day weekend, after which the ride will operate daily. The new beginning point for this attraction (publicity to be revised) will be Lexington Visitors Center (1875 Mass. Ave.). In addition, Lexington Historical Society's house museums will open for their 2012 season on (Sat.) March 31 Buckman Tavern will operate daily, while both Hancock - Clarke House and Munroe Tavern will operate on weekends only until Memorial Day weekend, after which these two houses will also operate daily. b. The Assistant Liberty Ride Coordinator position has been posted on the town's web site for the 2012 season recruitment and applications for this position are now being accepted for review. Last year's Assistant Liberty Ride Coordinator, Deborah Weiner, has submitted her application. 3) 6 Annual "Tourism Team" Training:The annual tourism team training will take place on April 26 (5:30- 7:30pm at a location still to be determined. A theme for this year's training is now being finalized as well. Carla Fortmann and Denise Ricketts both agreed to help plan the large group training session with Dawn McKenna (approximately 100 copies of training materials will be needed).A special training session for both Liberty Ride Guides and Battle Green Guides is presently being planned. 4) Signage: a) Route 128 Highwav SiQnage MassDOT charges S250/panel/year for bold letters or S500/panel/year for a corporate logo to appear on their existing roadside signs where the highway passes through Lexington. Nicole Lewis clarified for the group that comments from lodging guests indicate that "Liberty Ride" is now well-known with visitors asking for it by name. Upon motion duly made and seconded, it was voted to authorize the expenditure of $250 /panel for Rt. 128 highway signage to display a text reference to the Liberty Ride. b) Battle Green Interpretive SiQnage Text verbiage developed by Lou Sideris will accompany the artistic renderings now being developed by Christopher Bing for pending interpretive signs to be installed on the Battle Green. This may involve either one - three signs depending on ultimate content and graphic layout. To accommodate easier viewing by larger visiting groups, the use of signs in segments could enable more visitors to be able to see the information being depicted. The first sign would include Christopher Bing's rendering (from a shoulder- height perspective) combined with a diagram map. The second sign might include an additional diagram or possibly a timeline combined with another rendering, and the third focusing on the retreat. c) Belrry Hill SiQnage The possibility of a new place- naming sign for The Belfry was discussed. d) Visitors Center (rear) SiQn�jge A secondary place - naming sign on the bike path side of the Lexington Visitors Center was discussed. A scaled -down version of the primary Visitors Center sign situated in front of the building was deemed both necessary and appropriate to better capture bike path users as visitors to Lexington.