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Minutes of the meeting of <br />Monday, June 4, 2012 at 4:00 p.m. <br />Room G -15 <br />Members Present: Kerry Brandin, Bebe Fallick, Dawn McKenna, Denise Ricketts, Jim Shaw <br />Staff: Masha Traber Guest: Fred Johnson <br />Absent: Mary Jo Bohart, Carla Fortmann, Mary Gillespie, Nicole Lewis, Paul O'Shaughnessy, John <br />Patrick, Lou Sideris <br />1) Minutes - Deferred due to lack of quorum. <br />2) Liberty Ride Operations <br />a) Masha provided a brief overview of the Liberty Ride operations. She calculates that <br />ridership was up in April and May over last year. <br />3) Committee Members <br />a) While this matter will be deferred, there was discussion about making sure that <br />participants on the committee are committed to the vision and mission statement and are <br />willing to help as needed. <br />b) Ideas were presented as to ways to continue to build a positive working relationship with <br />the Historical Society. <br />4) Strategies and Funding Priorities Based on Vision and Mission Statement <br />a) The pricing for the Trip Advisor page has gone up. Dawn announced that she was able to <br />arrange a deal that would honor our desire for the DMO page without buying banner ads. <br />Depending on the final price of the people counter and the video clip, it may exceed the <br />original total amount that was allocated to these three items. <br />b) We need to think about what we want for our Trip Advisor Content. <br />5) Updates <br />a) Revolutionary Revelry has concluded. We have committed to repeat it in 2013. <br />Subsequently, we will review the benefits and costs, as well as the level of interest from <br />the business community to determine whether it will continue after 2013. If it is to <br />continue, additional volunteers are needed. <br />b) A summary to the 300 activities was presented by Bebe. <br />c) The Town is proceeding with hiring the webmaster who will be available for the Tourism <br />needs, the library, and other departments. We have asked that Kerry be part of the hiring <br />process on our behalf. <br />d) George Burnell convened a meeting of various stakeholders at the Visitors Center <br />regarding the expansion and upgrades. The most discussion was around the Vending <br />component. Members present suggested we use Aloft as an example for the vending <br />component. <br />Adjourned at approximately 6:15 pm <br />Respectfully submitted, Dawn McKenna <br />Documents available at the meeting: <br />1. 2010 -2011 Map and Visitors Guide brochure <br />2. Content draft of Visitors Guide dated 6/27/2010 !0:00 PM <br />1625 MASSACHUSETTS AVENUE • LEXINGTON, MASSACHUSETTS 02420 <br />