2024-01-10-TCC-min - Laserfiche WebLink

Browse Search

Recruiting and Managing Parade Units Sondra Lucente and Dave Grabel Parade Ambassadors Yifang Gong and Linda Dixon Liaison with Select Board Lorain Marquis Sponsorship Lorain Marquis, Dave Grabel, Linda Dixon Ceremony, Grand Marshal, Script, Clergy Linda Dixon, Ashley Rooney Budget Lorain Marquis Publicity Ashley Rooney, Sandy Podgorski Youth Parade Bonnie Karshbaum Glen will send out the link to the updated task list; and lessons learned from 2023 discussion. Presentation from Director of Communications Jonas Miller, the Town’s new Director of Communications, joined the meeting at 7:30. Referring to a video he had sent previously, Jonas reviewed some statistics about the patriotsday.com website that showed its popularity and usage during the 2023 Patriots’ Day season. Achievements: th  During 2023, the Patriots’ Day site had 17,000 views, ranking 15 highest of any site.  12,000 users averaged 30 seconds on site, “a very long time”, indicating they got what they were looking for. th  Among events, Patriots’ Day was the 8 most viewed (35,000 views). th  Patriots Day had the 6 highest user engagement rate with 2,300 users and an average engagement time of 1 minute, 10 seconds, which is “huge”. Future Potential:  Town-managed Facebook and X (formerly Twitter) accounts need more material.  Last year, the TCC FB page had 404 followers and the Pats Day FB page had 1.7 thousand followers while the Town main page had 2.7 thousand. If TCC and the Town shared their promotional materials, we could triple our exposure.  Other promotional vehicles are the Link for Lexington and news flashes at the bottom of the Town website home page. Recommendations  Create a unifying logo to grow our brand and spread awareness.  Create a QR code that will direct users to a website always kept up to date.  Feature content more prominently on the Town main page. A discussion followed on ways to enhance our Town-run social media sites, in particular Facebook and X. Jonas encouraged TCC to send him PR stories and news items for posting on these sites. Ashley agreed to be his direct source. Jonas is in constant communication with, and will share our stories with, Lexington print and electronic media, as well as broadcast media Channels 5 and 6. Dave Grabel loved the focus on metrics and social media and asked about the Town’s use of Instagram and Tik Tok. According to Jonas, Tik Tok’s audience is adults and young children, and he doesn’t see this site as having a fit with local government. Instagram is a different story. The Town hasn’t used this media platform for some time and Jonas thinks it is time to rejuvenate it. Dave’s website research showed very few sites that mention Patriots’ Day. There is work to do if we want to attract a Patriots’ Day audience beyond Eastern Massachusetts.